Fawwaz Tawfiq Awamleh

This study examines how blockchain-enabled business intelligence (BEBI) strengthens strategic agility by improving the integrity and visibility of organizational information flows in small and medium-sized enterprises (SMEs). The addressed problem is that SMEs operating in dynamic markets often rely on analytics built on fragmented and unverifiable data, which weakens the speed and reliability of strategic responses across logistics-relevant flows (information, financial, and human flows). Using a questionnaire survey of 372 senior and middle managers and structural equation modeling with SmartPLS 4, the study tests a model linking BEBI, data transparency, and strategic agility. The results indicate that BEBI positively influences strategic agility and data transparency, and that data transparency positively affects strategic agility. Moreover, data transparency partially mediates the relationship between BEBI and strategic agility. The novelty of the study is the integration of blockchain-based trusted data architecture with business intelligence to explain how transparent, traceable, and reliable data flows enable faster sensing and reconfiguration of resources, supporting agile strategic actions in SMEs.

Type of the article: Research ArticleAbstractThe study aims to examine the relationship between entrepreneurial business intelligence and green innovation, as well as the mediating effect of sustainability practices. Data were collected in July and August 2025, focusing on managers and departmental heads at seven major international banks: HSBC, Citibank, Standard Chartered, Deutsche Bank, Barclays, Bank of America, and BNP Paribas. A total of 400 questionnaires were distributed online, of which 378 valid responses were retained for analysis, and participants were mainly from selected branches and regional offices in Europe and North America. PLS-SEM was conducted using SmartPLS 4. The findings showed that entrepreneurial business intelligence had a positive and statistically significant effect on green innovation (β = 0.228, p < 0.001). Additionally, entrepreneurial business intelligence exerted a significant positive effect on sustainability practices (β = 0.365, p < 0.001). Sustainability practices also exerted a positive and statistically significant effect on green innovation (β = 0.405, p < 0.001). Sustainability practices were found to mediate the relationship between entrepreneurial business intelligence and green innovation, resulting in a significant indirect effect (β = 0.148, p < 0.001). Moreover, the total effect of entrepreneurial business intelligence on green innovation was positive (β = 0.376, p < 0.001). The findings imply that international banks leveraging data-driven entrepreneurial business intelligence together with sustainability practices are better positioned to enhance green innovation in support of green finance.

Type of the article: Research ArticleAbstractIn the face of growing competition, it has become important to understand the role of data-driven strategic orientation in customer value creation. This study aims to examine the impact of data-driven strategic orientation on customer value creation and to test the mediating role of digital marketing transformation within the Jordanian telecommunications sector, focusing on Zain, Umniah, and Orange. This study was conducted among a sample of 423 managerial employees using an electronic questionnaire. Data were collected in July and August 2025. SPSS was used as a tool to analyze the data. The findings of the study reveal that data-driven strategic orientation has a significant and direct impact on customer value creation (β = 0.280, p < 0.05). Besides, data-driven strategic orientation has a significant impact on digital marketing transformation (β = 0.571, p < 0.001). Furthermore, digital marketing transformation has a significant impact on customer value creation (β = 0.446, p < 0.001). Besides, the findings of the study reveal that digital marketing transformation has a partial mediating impact between data-driven strategic orientation and customer value creation (β = 0.255, p < 0.001). These results indicate that data-driven strategic orientation strengthens digital marketing transformation, thereby enhancing customer value creation.

The study explores the link between digital leadership and cloud intelligence in the context of ethical artificial intelligence (EAI) in relation to three telecom operators in Jordan: Orange, Zain, and Umniah. A total of 424 e-questionnaires were also sent to managers (senior and junior) and staff. The results were processed using SmartPLS4 in PLS-SEM. These results demonstrate that we can develop improved cloud technology solutions to enhance our ethical AI capabilities. This ethical AI facilitates the mediating process in the link between digital leadership and business innovation. Findings lead telecom companies to be much more responsible and ethical in their responsiveness and trust-building with the help of AI-induced cloud intelligence. Finally, the results will summarize theoretical and empirical evidence about responsibility dimensions in AI innovation and data-intensive telecom companies. Along with other important variables such as innovation and integrity, the study emphasizes that telecom managers in today's digital leadership era are expected to think ahead to ensure that both technological advancement and corporate social responsibility not only develop but genuinely prosper.