Ainur Kenebayeva
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Previous Organizations / Institutes
The organizations / institutes from the scholar's other articles in the past ten years
Research Subjects
Ainur Kenebayeva has a total of 18 co-authors. Here are the top co-authors by number of shared publications:
- Zehra Altinay
Near East University
3 shared publications - Gokmen Dagli
University of Kyrenia
2 shared publications Levent Altinay
Department of Hospitality Leisure and Tourism Management, Oxford Brookes University, Oxford, UK
2 shared publications- A. I. Nurmagambetova
Eurasian National University
1 shared publication - Alexandra Astafyeva
Kazakh-American Free University
1 shared publication - Alexandra Nam
Nazarbayev University
1 shared publication
Latest Publications
- Open Access
- 29 July 2025
- Published by Asociatia EduSoft in BRAIN. BROAD RESEARCH IN ARTIFICIAL INTELLIGENCE AND NEUROSCIENCE
- Vol. 15 (4) , 265-282
The Impact of Artificial Intelligence (AI) and Digitalisation in Tourism Vocational Education
Artificial intelligence, digitalisation, and other variants of modern technology have been a central topics in the tourism sector in recent times. A bibliometric study investigated the impact of artificial intelligence and digitalisation in tourism education. a total of 1,911 published documents between years 2000 to 2023 were retrieved from the Scopus database. The study highlighted the evolving volume of studies on artificial intelligence applications in tourism education and the tourism sector by considering, authors and authorship networks, date of publications, countries, journal publications, citation count, research themes, keywords, and keyword co-occurrence. This evolution in the citation count and number of publications over the years is a pointer to the increasing attention on artificial intelligence generally and then on its role in tourism education and by extension tourism industry. Beyond the dates and citation count, the study reveals countries with the most publications in line with the theme of the study. To this end, China was shown to have more publications emanating from there. In terms of authorship, "Law Rob" and Ivanov Stanislav were shown to have made noteworthy contributions to the topic of consideration. The co-occurrence analysis carried out to identify key theme areas showed notable word cloud formation for terms such as "artificial intelligence", "tourism" "education" "digitalisation" and "tourism industry". The study concludes that more studies will be required in other to get the most out of the integration of artificial intelligence and digitalisation in tourism education.
- 29 July 2025
- Published by Asociatia EduSoft in BRAIN. BROAD RESEARCH IN ARTIFICIAL INTELLIGENCE AND NEUROSCIENCE
- Vol. 15 (4) , 265-282
Open AccessThe Impact of Artificial Intelligence (AI) and Digitalisation in Tourism Vocational Education
Artificial intelligence, digitalisation, and other variants of modern technology have been a central topics in the tourism sector in recent times. A bibliometric study investigated the impact of artificial intelligence and digitalisation in tourism education. a total of 1,911 published documents between years 2000 to 2023 were retrieved from the Scopus database. The study highlighted the evolving volume of studies on artificial intelligence applications in tourism education and the tourism sector by considering, authors and authorship networks, date of publications, countries, journal publications, citation count, research themes, keywords, and keyword co-occurrence. This evolution in the citation count and number of publications over the years is a pointer to the increasing attention on artificial intelligence generally and then on its role in tourism education and by extension tourism industry. Beyond the dates and citation count, the study reveals countries with the most publications in line with the theme of the study. To this end, China was shown to have more publications emanating from there. In terms of authorship, "Law Rob" and Ivanov Stanislav were shown to have made noteworthy contributions to the topic of consideration. The co-occurrence analysis carried out to identify key theme areas showed notable word cloud formation for terms such as "artificial intelligence", "tourism" "education" "digitalisation" and "tourism industry". The study concludes that more studies will be required in other to get the most out of the integration of artificial intelligence and digitalisation in tourism education.
- Open Access
- 3 March 2025
- Published by Narxoz University - Non-profit joint stock company in Central Asian Economic Review
- No. 6,p. 165-186
Cultivating sustainable smart city futures: the power of creative entrepreneurship in Kazakhstan
Purpose of the research: To examine the pivotal role the smart cities play in stimulating creative entrepreneurship alongside with following the goals of sustainable development in Kazakhstan. Marking out the necessary policy to create a favorable ecosystem and architecture for creative businesses within these urban environments is an essential part of this work.Methodology: In-depth interviews with creative entrepreneurs from various regions of Kazakhstan served as a foundation for a qualitative research method to be applied in this work. The interview results disclose the constrains and potentials encountered by these businesses and the opportunities for smart city initiatives to become a vital element making these businesses prosper in Kazakhstan.Originality: This work covers a momentous knowledge discrepancy through reviewing the overlap of creative entrepreneurship and smart cities in the Central Asian setting. The findings provide vision for policymakers, educators, and business leaders who strive to promote economic growth in the region.Findings: The research accentuates that, nevertheless, programs like Creative Spark and other smart city initiatives have increased Kazakhstan's creative economy, it still can benefit from government support, particularly in the area of infrastructure. High-speed internet, efficient workspaces and hoc hardware in smart cities, legislative impediments and bureaucracy, as well as, the need for up-to-date education to outfit creative individuals with digital skills are disclosed as the principal constraints of the industry development according to the in-depth interviews.
- 3 March 2025
- Published by Narxoz University - Non-profit joint stock company in Central Asian Economic Review
- No. 6,p. 165-186
Open AccessCultivating sustainable smart city futures: the power of creative entrepreneurship in Kazakhstan
Purpose of the research: To examine the pivotal role the smart cities play in stimulating creative entrepreneurship alongside with following the goals of sustainable development in Kazakhstan. Marking out the necessary policy to create a favorable ecosystem and architecture for creative businesses within these urban environments is an essential part of this work.Methodology: In-depth interviews with creative entrepreneurs from various regions of Kazakhstan served as a foundation for a qualitative research method to be applied in this work. The interview results disclose the constrains and potentials encountered by these businesses and the opportunities for smart city initiatives to become a vital element making these businesses prosper in Kazakhstan.Originality: This work covers a momentous knowledge discrepancy through reviewing the overlap of creative entrepreneurship and smart cities in the Central Asian setting. The findings provide vision for policymakers, educators, and business leaders who strive to promote economic growth in the region.Findings: The research accentuates that, nevertheless, programs like Creative Spark and other smart city initiatives have increased Kazakhstan's creative economy, it still can benefit from government support, particularly in the area of infrastructure. High-speed internet, efficient workspaces and hoc hardware in smart cities, legislative impediments and bureaucracy, as well as, the need for up-to-date education to outfit creative individuals with digital skills are disclosed as the principal constraints of the industry development according to the in-depth interviews.
- Open Access
Building Sustainable Societies: The Role of Technology in Empowering Momtrepreneurs of Children with Special Needs
This study investigates the technology usage patterns among mothers of children with special needs, focusing on their proficiency, frequency, and purposes of computer and internet use. The aim of this study is to reveal the level of technology use of mothers with disabled children and the difficulties they experience in this regard. In addition, this study is expected to reveal the level of knowledge that mothers have about both the use of technological devices and their applications and to guide projects and development programs to be carried out for mothers. Utilizing a qualitative research methodology, data were collected through semi-structured interviews with 16 mothers whose children attend Famagusta Special Education and Job Training School. The findings reveal that while a significant portion of the participants are beginners or lack confidence in using computers, 87.5 percent of the respondents utilize the internet regularly, primarily for accessing information related to their children’s disabilities and for entertainment purposes. Despite some mothers having received formal training in computer usage, the majority indicated a need for further education to enhance their technological skills. This study underscores the necessity of tailored programs to support these mothers in effectively leveraging technology for their personal and familial needs, contributing to broader discussions on gender equality and empowerment within the framework of the Sustainable Development Goals.
Open AccessBuilding Sustainable Societies: The Role of Technology in Empowering Momtrepreneurs of Children with Special Needs
This study investigates the technology usage patterns among mothers of children with special needs, focusing on their proficiency, frequency, and purposes of computer and internet use. The aim of this study is to reveal the level of technology use of mothers with disabled children and the difficulties they experience in this regard. In addition, this study is expected to reveal the level of knowledge that mothers have about both the use of technological devices and their applications and to guide projects and development programs to be carried out for mothers. Utilizing a qualitative research methodology, data were collected through semi-structured interviews with 16 mothers whose children attend Famagusta Special Education and Job Training School. The findings reveal that while a significant portion of the participants are beginners or lack confidence in using computers, 87.5 percent of the respondents utilize the internet regularly, primarily for accessing information related to their children’s disabilities and for entertainment purposes. Despite some mothers having received formal training in computer usage, the majority indicated a need for further education to enhance their technological skills. This study underscores the necessity of tailored programs to support these mothers in effectively leveraging technology for their personal and familial needs, contributing to broader discussions on gender equality and empowerment within the framework of the Sustainable Development Goals.
- Open Access
- 6 December 2023
- Published by Centro Universitario La Salle - UNILASALLE in Conhecimento & Diversidade
- Vol. 15 (40) , 508-525
EXAMINING SUSTAINABLE DEVELOPMENT GOALS FOR CURRENT SITUATION OF INCLUSIVE EDUCATION POLICIES AND PRACTICES IN KAZAKHSTAN UNIVERSITIES
Os Objetivos de Desenvolvimento Sustentável tornam-se um guia para o futuro da educação. Para a qualidade da educação, os países tentam reformular as políticas e estratégias educativas. Especialmente a inclusão desempenha um grande papel para alcançar a qualidade da educação para o futuro da educação. Esta pesquisa visa avaliar a situação atual da educação inclusiva nas universidades do Cazaquistão, a fim de promover as práticas e políticas existentes. A este respeito, foram realizados inquéritos e entrevistas semiestruturadas para determinar a situação actual a 200 participantes. Revela-se que a definição de educação inclusiva pode ser categorizada como a concessão de direitos iguais à educação, a reintegração dos alunos com deficiência na sociedade, a inclusão das pessoas com deficiência no processo social, a diversidade e a tolerância, o direito de acesso à educação. A maioria dos participantes da pesquisa expressou uma opinião positiva em relação à inclusão. Os desafios da educação inclusiva são questões de infra-estruturas, falta de sensibilização, falta de conhecimentos dos professores, programas de formação insuficientes e falta de sensibilização da comunidade.
- 6 December 2023
- Published by Centro Universitario La Salle - UNILASALLE in Conhecimento & Diversidade
- Vol. 15 (40) , 508-525
Open AccessEXAMINING SUSTAINABLE DEVELOPMENT GOALS FOR CURRENT SITUATION OF INCLUSIVE EDUCATION POLICIES AND PRACTICES IN KAZAKHSTAN UNIVERSITIES
Os Objetivos de Desenvolvimento Sustentável tornam-se um guia para o futuro da educação. Para a qualidade da educação, os países tentam reformular as políticas e estratégias educativas. Especialmente a inclusão desempenha um grande papel para alcançar a qualidade da educação para o futuro da educação. Esta pesquisa visa avaliar a situação atual da educação inclusiva nas universidades do Cazaquistão, a fim de promover as práticas e políticas existentes. A este respeito, foram realizados inquéritos e entrevistas semiestruturadas para determinar a situação actual a 200 participantes. Revela-se que a definição de educação inclusiva pode ser categorizada como a concessão de direitos iguais à educação, a reintegração dos alunos com deficiência na sociedade, a inclusão das pessoas com deficiência no processo social, a diversidade e a tolerância, o direito de acesso à educação. A maioria dos participantes da pesquisa expressou uma opinião positiva em relação à inclusão. Os desafios da educação inclusiva são questões de infra-estruturas, falta de sensibilização, falta de conhecimentos dos professores, programas de formação insuficientes e falta de sensibilização da comunidade.
- 3 April 2022
- Published by Taylor & Francis in European Education
- Vol. 54 (1-2) , 3-20
COVID-19 and Kazakhstani Women Teachers: An Empirical Study of Factors Affecting Mental Health
The study investigates stress and organizational climate factors affecting mental health of women school and university teachers in pre‐COVID‐19 and COVID‐19 periods in the context of Central Asia considering the case of Kazakhstan. The results of quantitative empirical study show that the pandemic has caused an increase in perceived anxiety and depression among women teachers. Women teachers in urban areas experienced greater anxiety and depression than rural teachers. The moderation interaction predictor indicates that the effect of perceived stress becomes less negative with increased level of Material and Technical Security or Access to Technological Resources. In conditions of COVID-19 the effect of Material Technical Security/Access to Technological Resources on Mental Health becomes significant when women teachers have a better Social Climate at work. Its effect on Mental Health becomes significant when women teachers are more engaged in the decision making process with clearly defined organizational goals according to the Participatory Management policy and when women teachers more frequently receive Performance Feedback.
- 3 April 2022
- Published by Taylor & Francis in European Education
- Vol. 54 (1-2) , 3-20
COVID-19 and Kazakhstani Women Teachers: An Empirical Study of Factors Affecting Mental Health
The study investigates stress and organizational climate factors affecting mental health of women school and university teachers in pre‐COVID‐19 and COVID‐19 periods in the context of Central Asia considering the case of Kazakhstan. The results of quantitative empirical study show that the pandemic has caused an increase in perceived anxiety and depression among women teachers. Women teachers in urban areas experienced greater anxiety and depression than rural teachers. The moderation interaction predictor indicates that the effect of perceived stress becomes less negative with increased level of Material and Technical Security or Access to Technological Resources. In conditions of COVID-19 the effect of Material Technical Security/Access to Technological Resources on Mental Health becomes significant when women teachers have a better Social Climate at work. Its effect on Mental Health becomes significant when women teachers are more engaged in the decision making process with clearly defined organizational goals according to the Participatory Management policy and when women teachers more frequently receive Performance Feedback.
- Open Access
- 25 June 2021
- Published by Narxoz University - Non-profit joint stock company in Central Asian Economic Review
- No. 2,p. 55-64
Socially responsible behaviour of Kazakhstani consumers
Purpose - This study aims to investigate the environmentally and socially-conscious behavior of Kazakhstani consumers in the sector of hospitality and tourism.Methodology - This empirical research is based on the quantitative research method and applies a survey data collection technique. The self-administered questionnaires were distributed among potential consumers relying on a convenience sampling technique. The attitudes of consumers towards responsible business practices of hospitality and tourism firms have been examined by the application of the Pearson Correlation Analysis.Originality / value - The study contributes to the theory building in the field of consumer behavior by responding to a contextual gap in the literature on environmentally and socially-conscious behavior of Kazakhstani consumers focusing on their attitudes towards sustainable business practices in hospitality and tourism and offers practical implications for domestic tourism and hospitality service providers.Findings - The findings show that consumers with higher levels of awareness about sustainable business practices and principles tend to pay higher prices for environmental and socially friendly hospitality and tourism offerings corresponding to sustainability standards and such kind of behavior does not depend on income or education level of individuals.
- 25 June 2021
- Published by Narxoz University - Non-profit joint stock company in Central Asian Economic Review
- No. 2,p. 55-64
Open AccessSocially responsible behaviour of Kazakhstani consumers
Purpose - This study aims to investigate the environmentally and socially-conscious behavior of Kazakhstani consumers in the sector of hospitality and tourism.Methodology - This empirical research is based on the quantitative research method and applies a survey data collection technique. The self-administered questionnaires were distributed among potential consumers relying on a convenience sampling technique. The attitudes of consumers towards responsible business practices of hospitality and tourism firms have been examined by the application of the Pearson Correlation Analysis.Originality / value - The study contributes to the theory building in the field of consumer behavior by responding to a contextual gap in the literature on environmentally and socially-conscious behavior of Kazakhstani consumers focusing on their attitudes towards sustainable business practices in hospitality and tourism and offers practical implications for domestic tourism and hospitality service providers.Findings - The findings show that consumers with higher levels of awareness about sustainable business practices and principles tend to pay higher prices for environmental and socially friendly hospitality and tourism offerings corresponding to sustainability standards and such kind of behavior does not depend on income or education level of individuals.
- Open Access
- 28 December 2020
- Published by al-Farabi Kazakh National University in The Journal of Economic Research & Business Administration
- Vol. 134 (4) , 44-52
Consumer behaviour towards sustainable business practices: insights from baby boomers and X, Y, Z generational segments
This study aims to explore generational differences in consumer attitudes towards sustainable businesspractices of hospitality and tourism firms. The empirical study adopts a quantitative research methodologybased on survey data collection technique using a self-administered questionnaire. ANOVAtests were conducted to determine significant differences between four tested groups. The Tukey HSDtest was used to conduct detailed multiple Post-hoc comparative analysis. Findings suggest that thereis a significant difference between four generations in their attitudes regarding community and naturebasedsustainable business practices of hospitality and tourism companies, while there is no differenceregarding eco-friendly business concepts.This empirical quantitative research advances the generational theory as applied to hotel and restaurantbusiness as well as tourism sectors by exploring behavioral differences and similarities betweenBaby boomers and X, Y, Z generational segments. On the other hand, it contributes empirical evidenceto the holistic knowledge on generational consumer behavior in the under-researched context of Kazakhstan.
- 28 December 2020
- Published by al-Farabi Kazakh National University in The Journal of Economic Research & Business Administration
- Vol. 134 (4) , 44-52
Open AccessConsumer behaviour towards sustainable business practices: insights from baby boomers and X, Y, Z generational segments
This study aims to explore generational differences in consumer attitudes towards sustainable businesspractices of hospitality and tourism firms. The empirical study adopts a quantitative research methodologybased on survey data collection technique using a self-administered questionnaire. ANOVAtests were conducted to determine significant differences between four tested groups. The Tukey HSDtest was used to conduct detailed multiple Post-hoc comparative analysis. Findings suggest that thereis a significant difference between four generations in their attitudes regarding community and naturebasedsustainable business practices of hospitality and tourism companies, while there is no differenceregarding eco-friendly business concepts.This empirical quantitative research advances the generational theory as applied to hotel and restaurantbusiness as well as tourism sectors by exploring behavioral differences and similarities betweenBaby boomers and X, Y, Z generational segments. On the other hand, it contributes empirical evidenceto the holistic knowledge on generational consumer behavior in the under-researched context of Kazakhstan.
- Top Cited Papers
- 14 October 2019
- Published by Emerald Publishing in International Journal of Contemporary Hospitality Management
- Vol. 32 (1) , 148-172
Religion and entrepreneurship in hospitality and tourism
Purpose: This study aims to provide a theoretical account of the nexus of religion and entrepreneurship in hospitality and tourism (H&T) by considering the influences of religion on entrepreneurial motivation, acquisition of resources for entrepreneurship and entrepreneurial behaviour.Design/methodology/approach: The authors synthesise research and theory on religion and entrepreneurship and apply it within H&T, taking into account the specificities of the industry. Specifically, they pooled together relevant theory and empirical research findings which they summarised to identify points of convergence and divergence, before refining the data to allow for further theoretical insights to be gained.Findings: The authors suggest that religion may positively or negatively influence entrepreneurship; in particular, they identify various modes of religion influences, which offer insights into how religion may encourage, sustain and amplify entrepreneurship or alternatively inhibit entrepreneurship.Originality/value: Religion offers an important yet underused lens for understanding the activities and mechanisms influencing entrepreneurship in the rapidly evolving H&T industry. This study identifies different aspects of the two multidimensional and interdisciplinary concepts of religion and entrepreneurship and offers new insights into the relationship between the two within the context of H&T.
- 14 October 2019
- Published by Emerald Publishing in International Journal of Contemporary Hospitality Management
- Vol. 32 (1) , 148-172
Top Cited PapersReligion and entrepreneurship in hospitality and tourism
Purpose: This study aims to provide a theoretical account of the nexus of religion and entrepreneurship in hospitality and tourism (H&T) by considering the influences of religion on entrepreneurial motivation, acquisition of resources for entrepreneurship and entrepreneurial behaviour.Design/methodology/approach: The authors synthesise research and theory on religion and entrepreneurship and apply it within H&T, taking into account the specificities of the industry. Specifically, they pooled together relevant theory and empirical research findings which they summarised to identify points of convergence and divergence, before refining the data to allow for further theoretical insights to be gained.Findings: The authors suggest that religion may positively or negatively influence entrepreneurship; in particular, they identify various modes of religion influences, which offer insights into how religion may encourage, sustain and amplify entrepreneurship or alternatively inhibit entrepreneurship.Originality/value: Religion offers an important yet underused lens for understanding the activities and mechanisms influencing entrepreneurship in the rapidly evolving H&T industry. This study identifies different aspects of the two multidimensional and interdisciplinary concepts of religion and entrepreneurship and offers new insights into the relationship between the two within the context of H&T.
- Open Access
- 1 October 2017
- Published by Elsevier in International Journal of Hospitality Management
- Vol. 67, 87-94
Religiosity and entrepreneurship behaviours
- 1 October 2017
- Published by Elsevier in International Journal of Hospitality Management
- Vol. 67, 87-94
Open AccessReligiosity and entrepreneurship behaviours
- 4 February 2014
- Published by Emerald Publishing in Worldwide Hospitality and Tourism Themes
- Vol. 6 (1) , 27-39
A study of consumer preferences regarding agritourism in Kazakhstan
Purpose: – This paper aims to investigate Kazakh rural and urban consumers' preferences for different agritourism experiences. Design/methodology/approach: – The empirical study adopts a survey data-based approach relying on a questionnaire data collection technique. Findings: – The paper highlights significant differences and similarities in the structure of individual preferences of urban and rural customer segments regarding different agritourism offerings. Research limitations/implications: – The research is limited by the sample, which covers only two consumer segments presented in the Kazakhstan context. The paper provides managerial implications for agritourism service providers, who are doing or planning to start entrepreneurial activities in rural areas, marketing researchers focusing on product development, and policy makers working out regional development strategies through implementation of tourism stimulating projects. Originality/value: – This study contributes to the advancement of the limited research investigating customer experience theory as applied to agritourism.
- 4 February 2014
- Published by Emerald Publishing in Worldwide Hospitality and Tourism Themes
- Vol. 6 (1) , 27-39
A study of consumer preferences regarding agritourism in Kazakhstan
Purpose: – This paper aims to investigate Kazakh rural and urban consumers' preferences for different agritourism experiences. Design/methodology/approach: – The empirical study adopts a survey data-based approach relying on a questionnaire data collection technique. Findings: – The paper highlights significant differences and similarities in the structure of individual preferences of urban and rural customer segments regarding different agritourism offerings. Research limitations/implications: – The research is limited by the sample, which covers only two consumer segments presented in the Kazakhstan context. The paper provides managerial implications for agritourism service providers, who are doing or planning to start entrepreneurial activities in rural areas, marketing researchers focusing on product development, and policy makers working out regional development strategies through implementation of tourism stimulating projects. Originality/value: – This study contributes to the advancement of the limited research investigating customer experience theory as applied to agritourism.