SSSarah Sobieraj

Sarah Sobieraj

*This is an algorithmically generated author record based on publicly available information.

Current Organizations / Institutes

The organizations/institutes from the scholar's latest article

Previous Organizations / Institutes

The organizations / institutes from the scholar's other articles in the past ten years


Sarah Sobieraj has a total of 8 co-authors. Here are the top co-authors by number of shared publications:


Latest Publications

  • Soundbitten

    by Sarah Sobieraj

    There is an elaborate and often invisible carnival that emerges alongside presidential campaigns as innumerable activist groups attempt to press their issues into mainstream political discourse. Sarah Sobieraj’s fascinating ethnographic portrait of fifty diverse organizations over the course of two campaign cycles reveals that while most activist groups equate political success with media success and channel their energies accordingly, their efforts fail to generate news coverage and come with deleterious consequences. Sobieraj shows that activists’ impact on public political debates is minimal, and carefully unravels the ways in which their all-consuming media work and unrelenting public relations approach undermine their ability to communicate with pedestrians, comes at the expense of other political activities, and perhaps most perniciously, damages the groups themselves. Weaving together fieldwork, news analysis, and in-depth interviews with activists and journalists, Soundbitten illuminates the relationship between news and activist organizations. This captivating portrait of activism in the United States lays bare the challenges faced by outsiders struggling to be heard in a mass media dominated public sphere that proves exclusionary and shows that media-centrism is not only ineffective, but also damaging to group life. Soundbitten reveals why media-centered activism so often fails, what activist groups lose in the process, and why we should all be concerned.

  • Audiences in social context: bridging the divides between political communications and social movements scholarship

    by Sarah Sobieraj

    As a media sociologist interested in political voice, visibility, and change, I am increasingly drawn to and in conversation with scholarship on political communication, a rich body of work that is...


  • Top Cited Papers

    Bitch, slut, skank, cunt: patterned resistance to women’s visibility in digital publics

    by Sarah Sobieraj

    Resistance to women’s public voice and visibility via street harassment and workplace sexual harassment have long constrained women’s use of and comfort in physical public spaces; this gender-based resistance now extends into digital arenas. Women face extreme hostility in the form of digital sexism in discussion rooms, comment sections, gaming communities, and on social media platforms. Reflecting on two years of in-depth interviews with women who have been on the receiving end of gender-based digital abuse (n = 38), conversations with industry professionals working in content moderation and digital safety, the extant literature, and news stories about digital attacks against women, I offer a lens to think through the prominent patterns in digital sexism, showing (1) that aggressors draw upon three overlapping strategies – intimidating, shaming, and discrediting – to limit women’s impact in digital publics, (2) the way femininity and femaleness are used to undermine women’s contributions, and (3) men call attention to women’s physicality as a way to pull gender – and the male advantage that comes with it – to the fore in digital exchanges. Finally, I argue that when digital sexism succeeds in pressing women out of digital spaces, constrains the topics they address publicly, or limits the ways they address them, we must consider the democratic costs of gender-based harassment, in addition to the personal ones.


  • Outrageous political opinion and political anxiety in the US

    by Sarah Sobieraj, Jeffrey M. Berry, Amy Connors


  • Understanding the Rise of Talk Radio

    by Jeffrey M. Berry, Sarah Sobieraj

    The number of radio stations airing political talk shows—predominantly conservative talk radio—has surged in the past few years. This massive change in the radio industry says something about the demand for such shows, but attributing the rise of talk radio to a corresponding rise in conservative popular opinion is misleading. We argue that this remarkable growth is better explained by the collision of two changes that have transformed the radio business: deregulation and the mainstreaming of digital music technologies. Regulatory changes have shifted much of radio production and control from local to mass production (managed by industry giants such as Clear Channel Communications) and created a context ripe for nationally syndicated hosts such as Rush Limbaugh, Glenn Beck, and Mark Levin. Meanwhile, rapid technological changes have given consumers more control over the way they listen to music. Technologies such as MP3 players, Internet radio, smart phones, and Pandora Radio have made it more difficult for stations with a music format to be profitable. As music programming has become more problematic, many stations have developed a highly successful business model by converting to talk formats airing nationally syndicated shows.


  • Top Cited Papers

    From Incivility to Outrage: Political Discourse in Blogs, Talk Radio, and Cable News

    by Sarah Sobieraj, Jeffrey M. Berry

    Most research on incivility in American politics focuses on its effects on citizens' political attitudes and behaviors, in spite of remarkably little data on the extent to which political discourse is actually uncivil. Those studies that do examine content focus on negative campaign advertisements, overlooking more egregious forms of political incivility that penetrate the broader media landscape. In this study, we attempt to conceptualize and measure more dramatic types of political incivility, which we term “outrage.” Outrage discourse involves efforts to provoke a visceral response from the audience, usually in the form of anger, fear, or moral righteousness through the use of overgeneralizations, sensationalism, misleading or patently inaccurate information, ad hominem attacks, and partial truths about opponents. Scrutinizing 10 weeks of data from political blogs, talk radio, and cable news analysis programs, we demonstrate that outrage discourse is extensive, takes many different forms (we examine 13 different types), and spans media formats. We also show that while outrage tactics are largely the same for liberal and conservative media, conservative media use significantly more outrage speech than liberal media. It is our hope that introducing more concrete information about the actual content of political media will render existing research on potential effects more meaningful.


  • Reporting Conventions: Journalists, Activists, and the Thorny Struggle for Political Visibility

    by Sarah Sobieraj

    This article draws upon 134 in-depth interviews with activists and journalists in an effort to reconcile the extensive activism taking place in the s


  • Narrative and Legitimacy: U.S. Congressional Debates about the Nonprofit Sector

    by Ronald N. Jacobs, Sarah Sobieraj

    This article develops a theory about the narrative foundations of public policy. Politicians draw on specific types of narratives in order to connect the policies they are proposing, the needs of the public, and their own needs for legitimacy. In particular, politicians are drawn to policy narratives in which they themselves occupy the central and heroic character position, and where they are able to protect the scope of their jurisdictional authority. We demonstrate how this works through a historical analysis of congressional debate about the nonprofit sector in the United States. Two competing narratives framed these debates: (1) a selfless charity narrative, in which politicians try to empower heroic charity workers and philanthropists, and then stay out of the way; and (2) a masquerade narrative, in which fake charities are taking advantage of the nonprofit tax exemption, in order to pursue a variety of noncivic and dangerous activities. Members of Congress quickly adopted the masquerade narrative as the dominant framework for discussing the nonprofit sector because it provided a more powerful and flexible rhetoric for reproducing their political legitimacy. By developing innovative elaborations of the masquerade narrative (i.e., identifying new categories of “false heroes”), while remaining faithful to its underlying narrative format, politicians were able to increase the persuasive impact of their legislative agendas. We argue that the narrative aspects of political debate are a central component of the policy-making process because they link cultural and political interests in a way that involves the mastery of cultural structure as well as the creativity of cultural performance.


  • Elite Interlocks in Three U.S. Sectors: Nonprofit, Corporate, and Government

    by Gwen Moore, Sarah Sobieraj, J. Allen Whitt, Olga Mayorova, Daniel Beaulieu