Junaid Ul Haq

Green Human Resource Management (GHRM) has emerged as a critical study area, particularly because of its implications for employee well-being and citizenship behavior. This research aims to unravel the intricate relationships between GHRM practices, employee motivation, sustainability, well-being, and citizenship behavior within the hotel industry. Employing Ability–Motivation–Opportunity (AMO) theory as a foundational framework, a comprehensive model is developed and tested with data collected from four hundred ten hotel employees. Utilizing a cross-sectional methodology and employing the Structural Equation Modeling (SEM) technique for hypothesis testing, this study reveals a substantial positive impact of GHRM on employee motivation, sustainability, well-being, and citizenship behavior. The findings of this research carry significant practical implications for the hotel industry, urging investment in GHRM practices. The investment can enhance employees’ understanding of the hotel’s green management initiatives, fostering motivation and encouraging proactive involvement in environmental protection and resource conservation. This study emphasizes the need for the hotel industry within the hospitality sector to prioritize the adoption of green HRM, highlighting its potential to elevate employee engagement and contribute to the sustainability of environmentally conscious practices. Furthermore, this paper recommends that the hotel industry reinforce sustainable practices among its workforce through training initiatives and environmental awareness seminars.

This research investigates the influence of virtual human personalities on user well‐being and addiction in a social media context. This quantitative study engaged 550 Instagram users, focusing on contrasting shyness and confidence appeals. The participants were asked to fill out a survey via an online link in a controlled environment. Then, the structural equation modeling technique was used to test hypotheses, and multi‐group analysis was employed to compare the effects of shyness and confidence. The results indicate a positive link between the antecedents and the consequences of telepresence. This study provides managerial insights into how users perceive virtual influencers with specific personality traits, emphasizing that personality‐driven interface design can enhance virtual experiences by improving shyness and confidence. Furthermore, the findings suggest that tailoring virtual interactions to individual personalities can enhance engagement in gaming, virtual education, and workplaces. These insights can support industry managers in creating psychologically supportive and engaging virtual environments that foster positive human‐technology interactions.

Purpose: Healthy employees are assets for organizations, especially in service organizations. This study considered variables that lead to psychological, life and workplace well-being for hotel employees. A comprehensive model is proposed for which Job Demand–Resource (JD-R) theory provides theoretical support.Design/methodology/approach: Data from four hundred and five hotel employees were collected to observe the individual and organizational factors that directly and indirectly result in three types of well-being: workplace, psychological and life.Findings: Results provide significant positive direct and indirect effects of individual characteristics (personal cynicism and job stress) on psychological, life and workplace well-being. Similarly, organizational characteristics (organizational values and job characteristics) showed positive direct and indirect effects on life and workplace well-being.Originality/value: The findings provide a strong recommendation for managers to focus on individual- and organizational-level factors that enhance the well-being of employees.

The main aim of this research was to shed light on the influence of social media campaigns on consumers’ attitudes toward green tourism, aligning with sustainable consumer behavior. However, the prior literature explored the campaign characteristics and perceived usefulness of attitudes toward green consumption that translate into green consumer behavior. Data were collected from four hundred social media users, and the confirmatory factor was used to measure their reliability and validity. Hypotheses were measured through structural equation modeling. This research suggested that managers should consider campaign characteristics such as informativeness and persuasiveness to develop positive attitudes toward green tourism. Moreover, researchers should focus on social media campaign characteristics and perceived usefulness as antecedents of consumers’ attitudes toward green tourism.

The purpose of this research explores the influence that awareness of green products has on greenwashing, green consumer confusion, and its influence on the green product experience following COVID-19. Consumer behavioral outcomes, including repurchase intentions and word-of-mouth (WOM) intentions, are addressed. A survey was conducted to analyze the proposed hypotheses. Data were obtained from 440 consumers of hotel industry products (overnight guests). Confirmatory factor analysis was employed to observe the collected data’s validity. Structural equational modelling was then used to support hypothesis testing. Findings documented that greenwashing is adversely linked to the consumer’s green product experience, which then leads to negative WOM and lower repurchase intention. Greenwashing leads to negatively affecting the reputation of marketers, as buyers avoid repeat product purchasing. Moreover, dissatisfied buyers spread negative word-of-mouth about those specific products. This study’s contribution identifies consequences of marketers using greenwashing strategies which confuse buyers about products, and negatively affect consumer intention to repurchase hotel products.

Green Human Resource Management (HRM) supports promoting and incorporating sustainable development with regard to their resources. Managers and customers actively utilize the limited resources efficiently and effectively to accomplish environment-friendly goals and objectives. The study focuses on investigating the moderating role of diffidence between Green HRM, among eco-friendly behavior and Employee Performance of frontline employees of the hospitality sector. Two hundred ten individuals particapted in the research from hospitality sector with regard to examine green HRM policies of employees along with their influence on consumer buying behvaiour. Frontline employees incorporated the data on HRM performance, eco-friendly behavior, and diffidence. Besides, consumers gave their opinion on consumer buying behavior. The study’s findings revealed that Green HRM, aka Green HRM, directly impacts consumer behavior. In addition to this diffidence moderates the relationship between Green HRM and employee performance and employee eco-friendly behavior. Besides, future studies can explore the clothing and banking sector as the current study was conducted in fast food sector.

Food waste being an important aspect of sustainability continues to be examined. Sustainability in diner’s behavior is the gap this study addresses. This study scrutinizes behavior related to casual/fine dining with two density themes (built and human) that have yet to be addressed. A survey was conducted to test the hypotheses. Structural Equational Modeling (SEM) was used to test for multi-group differences. Results addressed waste characteristics in developing sustainable diner behavior, further leading to explaining loyalty toward restaurant dining. It exclusively analyzes diner’s behavior in two restaurant types (fine and casual), indicated that diner’s characteristics (guilt feeling and food surplus) significantly affect developing sustainable diner attitude, leading to diner sustainable behavior (waste reduction practices and loyalty). Moderation analysis revealed that ambiance amplifies the existing relationship between the diner’s characteristics and his sustainable attitude. Multi-group analyses revealed that diners produce less waste when dining in casual restaurants with less built and human densities. This study offers practical contributions to diner’s behavior in different restaurant themes and in hospitality settings. Notably, diner’s sustainable behavior is examined, which was previously limited to general consumer behavior. Practical findings of this study have important implications for restaurant designers, owners, managers, and marketers, where they can not only actively design restaurant settings to be eco-friendly but also implement sustainable practices within.

Purpose: Millennials, a cohort of young consumers, are the primary group of shoppers via e-commerce. This study aims to identify Chinese individual cultural values in millennials and examine the role of perceived shopping (hedonic and utilitarian) values in creating e-loyalty.Design/methodology/approach: Data were collected from 296 Chinese millennials who use online shopping websites and apps. Confirmatory factor analysis was used to examine the validity and reliability of the methodology. Structural equation modeling was employed to test the proposed hypotheses.Findings: All hypotheses were supported except one: the respondents rejected the impact of the face value on utilitarianism. The findings confirmed that Chinese individual cultural characteristics (face and Yuan) impact perceived shopping values (hedonic and utilitarian). Furthermore, these shopping values significantly influence e-loyalty.Research limitations/implications: The study's findings suggest some implications that academicians and market practitioners should consider. Additional implications for business managers focus on cultural characteristics, strong local teams, market-based approaches and long-term strategies.Originality/value: The present work highlights the online shopping behavior of Chinese millennials by exploring e-loyalty, considering its two dimensions.

The purpose of this research is to investigate the impact of personality traits on consumer word of mouth through knowledge-sharing behavior and figurative language. This researcher consists of two studies; study one observes the knowledge-sharing behavior of five personality traits. We collect data from 250 consumers of restaurants and hotels for this study. The result of this study reveals that those with extraversion, Openness to experience, and agreeableness demonstrate knowledge-sharing behavior. Study two takes only those personality traits that showed knowledge-sharing behavior in study one. Data from 435 users of services like restaurants and hotels were collected. This study documents that Openness to experience and agreeableness have knowledge-sharing behavior and use figurative language. These personality traits have an indirect impact on WOM through knowledge-sharing behavior and figurative language. They are signaling the cost of making bad recommendations moderates the relationships between personality traits and knowledge-sharing behavior and between personality traits and figurative language. Theoretical and practical impactions of this research are written at the end of the paper.