María Luisa Nolé

Walking, the most common mode of transport in urban spaces, is a risky activity. Therefore, the need to produce a city model in which urban spaces are designed to serve the whole of society, includ...

In recent decades, bathroom design has undergone significant changes driven by technological advances, aesthetic trends, and social transformations. Despite their relevance to daily routines and quality of life, bathrooms remain underexplored with regard to how cladding materials influence users’ psychological experience. This study aims to analyze the effects of different bathroom cladding materials on perception, emotional response, and purchase intention. An online experiment was conducted using a single-factor experimental design with five types of cladding materials (ceramic, vinyl, wood, microcement, and natural stone). A total of 58 participants evaluated five virtual bathroom stimuli through self-report measures assessing perceived well-being, perceived stress, perceived functionality, perceived aesthetic preference, perceived cost, emotional valence, and purchase intention. Data were analyzed using nonparametric statistical tests. The results revealed significant differences across all perceptual dimensions depending on the cladding material. Wood and natural stone were associated with higher levels of perceived well-being and more pleasant emotional responses, whereas microcement was linked to higher perceived stress and lower aesthetic evaluations. In addition, affective variables—particularly aesthetic preference—emerged as the strongest predictors of purchase intention. These findings highlight the importance of bathroom materiality in shaping emotional experience and decision-making processes, and emphasize the role of cladding selection in promoting psychological well-being within domestic environments.

This study explores the emotional impact of residential architecture through the combined use of psychological and physiological measures. A neuroarchitecture field experiment was conducted in a real, fully equipped dwelling with a sample of 30 participants. The participants walked through the various rooms in the dwelling under both daytime and nighttime conditions. Emotional responses were assessed using the PAD model (pleasure, arousal, dominance), and physiological signals, electroencephalogram (EEG), heart rate variability (HRV) and electrodermal activity (EDA). Statistically significant differences were found across rooms, time of day and gender. Collective areas—such as the living room and entrance forecourt—were associated with higher levels of pleasure and dominance and lower physiological activation, while individual spaces—such as bedrooms and bathrooms—elicited higher physiological activity and lower psychological emotional responses, particularly among female participants. An inverse relationship was found between pleasure/dominance and physiological activation, suggesting that physiological indicators could serve as non-intrusive proxies for subjective well-being. Nighttime exposure was also linked to increased arousal, likely due to circadian disruption caused by artificial lighting. These findings underscore the importance of integrating objective and subjective measures in architectural evaluations, as they offer actionable insights for the design of emotionally supportive residential environments. Limitations and directions for future research are discussed.

Industrialized housing offers potential benefits in efficiency and sustainability compared to traditional construction methods, but public perception often remains negative due to a lack of familiarity. This study explores how prior information and knowledge influence perceptions of industrialized versus traditional housing. An online survey with 267 participants evaluated stimuli composed of an image of a house and a label (industrialized or non-industrialized). Results indicated no significant differences in perception based on visual appearance alone; however, the “industrialized” label was rated less favorably. This effect was more pronounced among those without expertise in industrialized construction. The study also revealed that providing objective prior information improved perceptions of personal and emotional attributes (e.g., cozy, family-friendliness, comfortable, well-being), but did not affect views on construction-specific attributes (e.g., quick-to-build, automated, or modular). These findings underscore the need for neutral and informative communication to counteract negative biases and enhance acceptance of industrialized housing. For the construction industry and policymakers, it is crucial to promote unbiased information and education to overcome resistance due to misconceptions and foster a more positive perception of the product’s features. Addressing concerns and clarifying benefits, these initiatives aim to shift public opinion toward recognizing the value of industrialized housing.

Traditionally, studies analyzing consumer preferences in real estate have focused on measuring subjective user responses, neglecting associated physiological responses. This study investigates the relationship between visual attention patterns and subjective evaluations of home sales information. Eye-tracking technology was used to record two characteristics of 21 participants’ visual behavior while viewing stimuli containing information about home sales (First Fixation Time and Total Fixation Duration). Additionally, participants evaluated their level of satisfaction with nine dwelling characteristics based on a questionnaire adapted for this research (1, quality and finishes of the dwelling; 2, size of the dwelling; 3, dwelling floor level; 4, bright and outdoor orientation of the dwelling; 5, flexible layout; 6, peaceful atmosphere; 7, smart and secure character; 8, privacy; and 9, original and luxurious character). The results demonstrated significant correlations between fixation time on specific areas of the stimulus and subjective ratings of features such as size, quality, finishes, layout, and orientation of the homes. Furthermore, differences based on gender and participants’ architecture experience level were observed in visual behavior during image observation. These findings underscore the importance of visual design and presentation in home marketing, as visual attention can influence perceptions of home characteristics and, ultimately, purchase decisions.

In the current real estate landscape, there is a growing trend to focus on adding value to products to address the customer’s affective/emotional perspective, his/her perceptions of the ‘Prestige’ of properties being crucial for his/her final assessments of the products. This study delves into the design elements that shape perceptions of ‘Prestige’ using Kansei engineering in 235 participants who evaluated various real estate promotions through: (1) a set of 60 adjectives and (2) reason for purchase (residence or investment). A first factor analysis of the set of adjectives yielded 15 independent axes. A subsequent linear regression indicated that the ‘Prestige’ axis was among the four most important factors in/drivers of property purchase decisions. In the second phase, 62 design elements (and their respective categories) of real estate promotions were identified to establish 16 groups. A linear regression determined that Information presentation and Building were the groups of elements with the greatest impact on subjects’ perceptions of ‘Prestige’. A subsequent Univariate General Linear Model analysis identified the design elements significant for each group, such as Development type and Building shape, respectively. Finally, a Bonferroni post hoc test identified the important categories in each identified design element as Facing blocks and Stepped.

A fundamental problem in the design of a classroom is to identify what characteristics it should have in order to optimize learning. This is a complex problem because learning is a construct related to several cognitive processes. The aim of this study is to maximize learning, represented by the processes of attention, memory, and preference, depending on six classroom parameters: height, width, color hue, color saturation, color temperature, and illuminance. Multi-objective integer linear programming with three objective functions and 56 binary variables was used to solve this optimization problem. Virtual reality tools were used to gather the data; novel software was used to create variations of virtual classrooms for a sample of 112 students. Using an interactive method, more than 4700 integer linear programming problems were optimally solved to obtain 13 efficient solutions to the multi-objective problem, which allowed the decision maker to analyze all the information and make a final choice. The results showed that achieving the best cognitive processing performance involves using different classroom configurations. The use of a multi-objective interactive approach is interesting because in human behavioral studies, it is important to consider the judgement of an expert in order to make decisions.

Classroom design has important effects on the cognitive functions of students. However, this relationship has rarely been analysed in terms of gender. The aim of the present study, therefore, is to analyse the influence of different design variables (classroom geometry, wall colour, and artificial lighting) on university students’ memories from a gender perspective. To do so, 100 university students performed a memory task while visualising different design configurations using a virtual reality setup. Key results show that certain parameters, such as 5.23 m classroom width, 10,500 Kelvin lighting colour temperature, or the blue hue on the walls influence men and women in a similar way, while a purple hue or walls with low colour saturation can generate significantly different behaviour, especially in cognitive processes such as short-term memory. In this study, the use of virtual reality proved to be a useful tool to explore the design effects of virtual learning environments, increasingly present due to training trends and catalysed by the 2020 pandemic. This is a turning point and an international novelty as it will enable the design of classrooms (both physical and virtual) that maximise the cognitive functions of learners, regardless of gender.