Gelareh Roushan
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Gelareh Roushan has a total of 15 co-authors. Here are the top co-authors by number of shared publications:
- Julia Taylor
Doctoral College, Bournemouth University, Poole BH12 5BB, UK
2 shared publications - Martyn Polkinghorne
Business School, Faculty of Business and Law, Bournemouth University, Poole BH12 5BB, UK
2 shared publications - Bang Nguyen
Department of Entrepreneurship and Relationship Management, University of Southern Denmark, Kolding, Denmark
1 shared publication - Cheng-Hao Steve Chen
University of Southampton
1 shared publication - Elvira Bolat
Bournemouth University, Poole, UK
1 shared publication - Gordon Liu
Department of Strategy and Marketing, The Open University Business School The Open University Milton Keynes UK
1 shared publication
Latest Publications
- 8 May 2024
- Published by Springer Nature in Information Systems Frontiers
- Vol. 27 (3) , 1013-1043
Exploring Information Technology Capabilities from Multiple Aspects of the Resource-Based Theory
- 8 May 2024
- Published by Springer Nature in Information Systems Frontiers
- Vol. 27 (3) , 1013-1043
Exploring Information Technology Capabilities from Multiple Aspects of the Resource-Based Theory
- 27 November 2022
- Published by Springer Nature
- p. 3-20
Evaluating Student Learning Gain: A Study to Consider How Teaching Online During the Covid-19 Pandemic Affected Student Learning
- 27 November 2022
- Published by Springer Nature
- p. 3-20
Evaluating Student Learning Gain: A Study to Consider How Teaching Online During the Covid-19 Pandemic Affected Student Learning
- 19 August 2021
- Published by Taylor & Francis in Journal of Advertising Research
- Vol. 61 (3) , 289-302
Cause-Related Marketing Advertising Formats on Nonprofit Websites
Advertisers and marketing professionals target nonprofit web and social media visitors with digital cause-related marketing display advertisements. This study compares two digital cause-related marketing advertising formats—advertisements with an explicit donation amount and an online cause-sponsorship advertising format—in terms of their impact on consumers’ purchase intention as well as gender differences. Survey results of 538 U.K. Consumers indicate that the overall purchase intention toward explicit donation amount advertising formats is stronger than toward the online cause-sponsorship format, regardless of whether the perceived donation amounts are low or high. Contrary to expectation, gender differences in purchase intention did not show significance across all advertising formats.
- 19 August 2021
- Published by Taylor & Francis in Journal of Advertising Research
- Vol. 61 (3) , 289-302
Cause-Related Marketing Advertising Formats on Nonprofit Websites
Advertisers and marketing professionals target nonprofit web and social media visitors with digital cause-related marketing display advertisements. This study compares two digital cause-related marketing advertising formats—advertisements with an explicit donation amount and an online cause-sponsorship advertising format—in terms of their impact on consumers’ purchase intention as well as gender differences. Survey results of 538 U.K. Consumers indicate that the overall purchase intention toward explicit donation amount advertising formats is stronger than toward the online cause-sponsorship format, regardless of whether the perceived donation amounts are low or high. Contrary to expectation, gender differences in purchase intention did not show significance across all advertising formats.