Furrukh Bashir

The main goal of the study is to analyse the main factors that influence brand identities and sale policies in the digital age and find out whether Consumer Belief in Brand (CBB) impacts the relation between the strategies and consumer purchase decisions (CPD). The digital brand identification and effective sales strategy have become the key to business success because the online environment alters the ways of customer interaction with companies. There has been little consideration of the effect of consumer perception, beliefs and trust on effectiveness of these tactics in actual purchase behaviour. This article applies Covariance-Based Structural Equation Modelling (CB-SEM) to test a theoretical framework that is founded on the Resource-Based View (RBV) and Social Identity Theory. Data were collected on the basis of a structured survey among 195 companies and brands that operate in the digital markets. The findings have shown that brand belief has a significant influence on the effect of sales strategics and brand identity to customers in their purchase decision-making. This study contributes to the growing literature on digital brand management by focusing on strategic importance of customer belief as the moderating factor. The findings can be informative to marketers and brand managers interested in enhancing brand-consumer relations and prompting more conversions under the conditions of cutthroat digital landscapes. References Al-Hawari, F., Al-Twal, R., Barham, H., Al-Khaleel, A., & Alouneh, S. (2023). Comparative analysis and graphic design elements to enhance the usability of a university website. In 2023 Tenth International Conference on Social Networks Analysis, Management and Security (SNAMS). IEEE. Alimuddin, M., Wiyanto, M. A., & Achmad, H. Z. V. Y. (2024). Strategi membangun product branding melalui digital marketing. Journal of Career Development, 2(2). 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Grounded in Conservation of Resources (COR) theory, this study examines the direct effects of workplace bullying (WPB) on organizational citizenship behavior (OCB) and work withdrawal behavior (WDB), as well as the indirect role of perceived organizational politics (POP) and the moderating role of employee resilience (EPR) within Higher Education Institutions (HEIs) in Pakistan. Data were collected from 235 employees working in the HEI sector, and Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied using SmartPLS and SPSS to analyze the proposed relationships. The results reveal that WPB is negatively associated with OCB and positively associated with WDB. Furthermore, POP partially mediates the relationships between WPB, OCB, and WDB. In addition, EPR was found to buffer the effect of WPB on POP, thereby reducing its intensity. This study provides valuable insights for executives and policymakers in Pakistani HEIs by highlighting the detrimental impact of WPB on employees’ attitudes and behaviors. To the best of our knowledge, this is the first study to explore the effects of WPB on OCB and WDB through POP, with EPR as a moderating factor. Moreover, the results underscore the need for HEIs in Pakistan to develop effective policies and resilience-building interventions to curb workplace bullying and foster a supportive organizational environment.

The present study investigated the role of social capital's cohesive and integrative nature in determining students' academic performance in universities. In academia, the social capital comprises faculty, administrators, peers, and external academic communities. The theoretical underpinning of the present study was social capital theory. The methodological fundamentals illustrated that N=400 university students were approached using a multistage sampling technique. A survey method was employed to collect the data, which were then analysed using SPSS version 25. The study's findings revealed that demographic factors, including age segregation, gender differentials, academic enrolment, and family type, influenced the grades attained by the students. Moreover, social trust, network ties, group participation, social cohesion, and social support were the primary indicators of social capital that determine students' academic performance. In conclusion, the formation and extension of social capital are responsible for 86.9% of the fluctuation in students' academic performance. The study's significant recommendations demonstrated that the university administration should organise alum workshops, internships, collaborative training, and academic counselling to ensure an academic environment for students.

This paper examines how well monetary policy has worked to limit inflation in Pakistan between 2000 and 2024, considering the COVID-19 epidemic and the global financial crisis of 2008. The autoregressive distributed lag (ARDL) framework is used to evaluate the dynamics in the short and long term. The findings highlight the monetary policy rate's function as a key policy tool by showing that it significantly reduces inflation over the long term. Both the currency rate and the policy rate have a major impact on inflation in the short term, with the latter having long lasting consequences due to its delayed term. The error correction term corrects 77% of the disequilibrium per year, indicating a quick rate of adjustment. Stability tests verify parameter constancy during times of crisis, while diagnostic tests verify the lack of heteroscedasticity, autocorrelation, and non-normality. The main goals of policy recommendations are to improve the efficiency of money supply mechanisms, control exchange rate volatility, and strengthen interest rate transmission.

Agriculture, a cornerstone of economic prosperity, is both a contributor to and a recipient of climate change. This study investigates the factors driving the agricultural footprint, considering land use, water use, pollution, greenhouse gas emissions, energy use, renewable energy consumption, urbanization growth rate, and ecological footprint components (fishing grounds, grazing land). Using principal component analysis, the study calculated an agricultural footprint index, weighting these factors. The study further estimated the impact of renewable energy consumption, urbanization growth rate, and ecological footprint components on the agricultural footprint. The stability of the model was assessed using CUSUM and CUSUM of squares calculations. The findings reveal that while renewable energy consumption and urbanization growth rate exert pressure on the agricultural footprint, ecological footprint components like fishing grounds, grazing land, and cropland contribute positively. To enhance the agricultural footprint and mitigate its environmental impact, the study proposed a multi-pronged approach: financial incentives, educational programs, consumer awareness campaigns, and the development of regulations and standards for sustainable agricultural practices. By implementing these strategies, society can promote a more sustainable and resilient agricultural sector that contributes to both economic prosperity and environmental protection.

This study examines the impact of Fintech on banking performance and Financial Engagements, focusing on the Multan district of Punjab, Pakistan. Using primary data from 512 respondents, this research employs graphical analysis, correlations, and multiple regression analysis to evaluate the relationship between Fintech adoption, banking performance, and Financial Engagements. The results conclude that Fintech adoption improves banking performance by reducing transaction costs and improving financial efficiency. Digital literacy boosts savings and investment behavior, but age and income disparities hinder adoption. Targeted policies for financial inclusion and cybersecurity concerns can boost Fintech adoption. The Life-Cycle Hypothesis suggests that as individuals age, they transition from borrowing to saving and investing, while higher education levels improve banking performance experiences. Factors like service quality, financial policies, and customer support also play a role. Trust in Fintech does guarantee efficiency; younger, educated individuals adapt better to Fintech. Fintech services target both high and low-income groups. Fintech should focus on investment and savings tools for older individuals and financial literacy programs to benefit all income and education groups.

This study explores the effect of environmental, social, and governance (ESG) performance and digitalization on human capital investment (HCI) efficiency in Chinese firms. Using data from 319 A-share market-listed Chinese firms for the period 2019-2023, the panel least square approach is used for the estimation. The empirical results show that ESG performance, alongside digitalization, company size, and stock prices, positively influences HCI efficiency in Chinese enterprises. Furthermore, the interaction between ESG performance and digitalization acts as a catalyst in the ESG-human capital relationship by enhancing labor training opportunities and skills driving technological advancements in corporate operations. The relationship between ESG performance and digitalization is multifaceted and dynamic; digitalization can improve ESG performance, while strong ESG performance supports digitalization. Together, these factors synergistically enhance HCI efficiency.

Since effective pre- and in-service teachers’ professional development (TPD) on classroom management (CM) as an organizational and instructional factor practiced in school classrooms is important in providing adequate practical knowledge on how teachers can prevent, control, and manage student disruptive behaviours in lessons, student conduct in classrooms, and proactively supervise and manage disruptive behaviours to promote positive learning environment and student conduct in classrooms. Effective professional development interventions build teachers’ knowledge and actual use of appropriate and positive classroom expectations, effective behavioral repertoire, and effective instructional practices. Professional development focuses thus on the strengthening of these competencies to assure that plan for dealing with these challenges can be implemented and learners supported in the classroom. The purpose of the study to ascertain the extent of professional development and classroom management, impact and interaction between PD and CM. The population included all higher secondary schools and colleges. Convenience and purposive sampling were used, though, the technique used in the research was multistage sampling. The tools used in the study were questionnaire. Quantitative data was analyzed using arithmetic mean, standard deviation, Pearson’s coefficient of correlation and simple regression analysis. Statistical data analysis was done using Statistical Package for the Social Sciences. The study findings showed teachers’ PD had highly significant effect on CM at higher secondary level.

The purpose of this study is to conduct an empirical investigation the relationship between the ecological footprint (EF) index and factors such as the energy transition, the rate of agricultural growth, urbanization, globalization, and investment in most populous countries of Asia. Globalization is measured using the KOFGI index, and a positive coefficient indicates that globalization adds to the EF index. The growth rate of gross capital formation (GCF) demonstrates a marginally negative influence on the EF index, which is statistically significant at the 10% level. The two primary variables—energy transition and agriculture—make a positive contribution to the EF index; nevertheless, the fact that their coefficients are negative suggests that more use of renewable energy sources and faster agricultural development decrease the amount of strain placed on natural resources. Following the verification that there is no cross-sectional dependency through the use of first-order unit root tests, the PMG ARDL model is utilized in the research project in order to evaluate both short-term and long-term impacts. The Levin Lin and Chu, Harris-Tzavalis, Im Pesaran Shin, Phillips–Perron, and Hadri Lagrange multiplier stationarity tests are the five first-generation unit root tests that are utilized. As a result of the mixed order of integration and the greater amount of time-series observations in comparison to cross-sections, the PMG ARDL is utilized. In conclusion, the causality test developed by Dumitrescu and Hurlin demonstrates that there is a unidirectional causal relationship between energy transition and the EF index, as well as between the EF index and urbanization and GCF, and between energy transition and agriculture and urbanization.