EYErlinda Nusron Yunus

Erlinda Nusron Yunus

*This is an algorithmically generated author record based on publicly available information.

Current Organizations / Institutes

The organizations/institutes from the scholar's latest article


Erlinda Nusron Yunus has a total of 25 co-authors. Here are the top co-authors by number of shared publications:


Latest Publications

  • Open Access

    Building A Sustainable Business Ecosystem: Analyzing The Implementation of PaDi UMKM at PT XYZ Procurement Division

    by Yayang Adining Tyas, Erlinda Nusron Yunus

    Background: Procurement of goods and services is a crucial activity in supporting a company's operational efficiency. At PT XYZ, the previously centralized process led to long lead times, bottlenecks in meeting business needs, and delayed vendor payments.Purpose: This study aims to evaluate and measure the effectiveness of decentralization policies and implementation of the PaDi UMKM platform in the procurement process. It also analyzes the impact of these changes on the roles, responsibilities, and risks within the procurement structure.Design/methodology/approach: This study used a mixed-methods approach. Value Stream Mapping compares lead times before and after decentralization, the RACI Matrix analyzes role changes, and FMEA identifies potential risks. Data were collected through observations, unstructured interviews, time motion studies, and internal document reviews.Findings/Result: Decentralization reduced procurement time by 61% and improved low-value purchase efficiency. The RACI Matrix revealed a shift in responsibility for the Business User. FMEA showed a risk reduction, lowering the RPN from 648 to 4. The use of PaDi UMKM also enhances vendor involvement and process flow.Conclusion: This study concludes that procurement decentralization, supported by digital platforms such as PaDi UMKM, effectively improves operational efficiency, clarifies organizational roles, and mitigates procurement risk. These findings offer practical insights for financial service companies seeking to optimize procurement strategies through structural and digital transformation.Originality/value (State of the art): This study offers both practical and theoretical contributions by evaluating the implementation of procurement decentralization in a financial services company. It uniquely integrates the VSM, RACI Matrix, and FMEA to provide a comprehensive view of the process efficiency, role structure, and risk mitigation within a decentralized procurement framework. Keywords: procurement decentralization, failure mode and effects analysis, raci matrix, value stream mapping

  • Open Access

    Consumer Experience in Purchasing Fashion Products in Indonesian E-Commerce: A Mixed-Methods Study on Customer and Supply Chain Practitioner Perspectives

    by Kelly Immaculata, Atika Salma, Erlinda Yunus

    Background: Internet users in Indonesia are increasing rapidly as information and communications technology (ICT) develops. Online shopping is growing in popularity, owing to the ease of access and transactions afforded by this technology. This study extends previous research by focusing on the influence of consumer experience on purchasing fashion products. Purpose: This study aimed to explain and analyze the influence of consumer experience in purchasing fashion products through online applications on customer satisfaction and its relationship with future purchase intentions. Method: This study employed a survey involving 282 fashion product consumers, followed by interviews with three supply chain practitioners to verify the quantitative findings and gain further insights. Quantitative data were analyzed using Structural Equation Modeling (SEM), while qualitative data were analyzed based on the interviews. Findings: The results show that consumer experience significantly influences customer satisfaction, particularly regarding returnability. Customer satisfaction, in turn, improves future intentions to purchase fashion products through e-commerce. Conclusions: Consumer experience is pivotal for improving customer satisfaction and future purchase intentions in the Indonesian online fashion industry. Furthermore, practitioner perspectives offer profound insights into how operational practices and strategic decisions in e-commerce logistics contribute to customer satisfaction. Research implication: This study highlights the crucial role of consumer experience in shaping customer satisfaction and loyalty in Indonesia’s online fashion market. These findings suggest that e-commerce managers should prioritize seamless delivery, return policies, and the overall consumer experience to enhance customer retention and long-term loyalty.


  • Open Access

    Post-crisis growth: Resource orchestration, innovation, and diversification in MSMEs

    by Erlinda Nusron Yunus, Erni Ernawati, Endah Nuraini, Kartika Yuniarti


  • Open Access

    Unveiling The Impact of Logistics Service Quality On Customer Satisfaction and Demographic Factors As Moderator: Indonesia Quick Commerce Perspective

    by Gusti Ayu Made Hanny Dian Savitri, Erlinda Nusron Yunus, Alain Widjanarko

    Background: Quick commerce is one of the biggest opportunities in the COVID-19 pandemic. In Indonesia, quick commerce has increased due to the trend of purchasing groceries online. Even though shopping activities are shifted online, customers still demand a service as excellent as they would order at a physical store.Purpose: This study aims to determine the factors of logistics service quality that improve customer satisfaction and examine the demographic factors that enhance the relationship between logistics service quality and customer satisfaction.Design/methodology/approach: This study employed a survey method to achieve broad data coverage. The data analysis techniques used in this study included hierarchical regression analysis and moderated regression analysis (MRA).Finding/Results: The findings show that logistics service quality positively affects customer satisfaction for quick commerce on Java. This also indicates that age is a significant moderating variable in the relationship between logistics service quality and customer satisfaction.Conclusion: Quick commerce companies should focus on younger customer satisfaction levels. Moreover, companies can increase customer satisfaction based on several logistics service quality factors, such as arranging courier training regarding how to treat customers, providing recommendations for similar products if a particular product is not available, or ensuring that the order will arrive in the customer’s hands in a short time and safely. Originality/value (state of the art): One of the important factors that could be a competitive advantage for a company is logistics service quality; however, research related to quick commerce in an emerging economy is still limited. This research enriches studies related to customer satisfaction, logistics service quality, and demographic factors (gender, age, and income level) by analyzing the perceptions of quick commerce customers. Keywords: demographic factors, logistics service quality, quick commerce, physical store, customer satisfaction


  • Open Access

    The Implementation of Sustainable Supply Chain in The Beauty and Personal Care Industry in Indonesia: The Natural Resource-Based View

    by Natasha Vidi Salsabila, Sheilla Ananda Berliana, Erlinda Nusron Yunus

    This study aims to understand the knowledge of the beauty and personal care industry in Indonesia about sustainable supply chain and assess the impact of consumer views about sustainable supply chain implementation on corporate image and purchase intention. Specifically, the study tests the relationships between customers’ knowledge regarding firms’ sustainable supply chain practices and firms’ corporate image. Sustainable supply chain practices are measured through the extent of sustainable procurement, sustainable warehousing, sustainable product design, sustainable energy, sustainable transportation, reverse logistics, and sustainable waste management. Customers’ perception on the corporate image would further increase their purchase intention. The research uses a quantitative approach by surveying 438 beauty and personal care product users. The results show that sustainable waste management is the most recognized and perceived implementation that contributes to a good corporate image regarding sustainability. Therefore, beauty and personal care companies can leverage the customer perception of sustainable supply chains by emphasizing sustainable waste management through different strategies and educating customers on sustainable supply chain practices. The findings of this study provide valuable insight into the practical effectiveness of sustainable chain supply in the beauty and personal care industry and provide input to future sustainability efforts on the environment, society, and economics.


  • Open Access

    Qualitative Approach Measuring the Impact of Procurement Digitalization Transformation Towards Sustainability

    by Evi Rahayu Izzah, Erlinda Nusron Yunus

    This study examines the impact of digital procurement transformation on sustainability, focusing on how digitalization enhances procurement efficiency, while addressing sustainability challenges. A case study of PT XYZ, a financial services company, explores the increasing complexity of procurement, as it faces challenges in navigating complex regulatory requirements, dynamic operational demands, prevention of bribery and corruption, and necessary risk mitigation. By proposing the digitalization of sustainable procurement, this study offers value by reducing complexity and promoting inclusive economic growth. Data were collected from interviews with employees at a financial services company, utilizing semi-structured discussions with procurement professionals, sustainability officers, and operational stakeholders, including focus group discussions, to capture collective insights. This study applies the Kraljic Matrix framework and ABC Classification to define procurement categories and activities based on two primary factors: profit impact and supply risk. The analysis identified key themes and patterns, assessing three analytical matrices: efficiency gains from e-procurement systems, reductions in environmental impact from data-driven decisions, and challenges in integrating sustainability with digital platforms. The qualitative findings indicate that procurement digitalization enhances stakeholder experience while streamlined procurement process benefits small and medium enterprises, allowing business users to procure directly through a sustainability digital platform without needing approval from the procurement department. The results show that 96% of stakeholders reported positive impacts, particularly in terms of cost, innovation, flexibility, and social responsibility. This study offers valuable insights into the effects of digitalization on sustainable procurement.

  • Open Access

    The Influence of Consumer Knowledge of Halal Supply Chain Practices on Purchase Intention in Halal Personal Care & Beauty Products

    by Yayang Adiningtyas, Erlinda Yunus

    Background: As a country with the largest Moslem population in the world, halal products are in demand in Indonesia, and manufacturers need to start implementing halal supply chain practices to ensure that their products meet the halal standards of Moslem communities. Consumer knowledge about the Halal Supply Chain is now more essential, ensuring product compliance with halal standards and religious integrity. Purpose: This research analyzes the influence of consumers' knowledge about the Halal Supply Chain (such as sourcing, production, handling and storage, logistics and packaging, and retailing) on purchase intention for personal care and beauty products. Design/methodology/approach: The research uses an explanatory quantitative approach through an online survey with instrument test analysis, and hypothesis testing using multiple linear regression. Data were collected using convenience sampling and the snowball approach. Findings/results: The results of statistical tests on 104 valid consumer data show that halal resourcing positively influences consumers' purchasing interest in personal care and beauty products. Meanwhile, there needs to be more evidence that other aspects, namely halal sourcing, production, handling and storage, logistics and packaging, and retailing, positively affect purchasing interest. Conclusion: Developing a halal supply chain will be one strategy for responding to market demands. This requires producers to carry out production, storage, and delivery in a halal manner or under Islamic law. This research shows that consumer knowledge about halal raw materials significantly affects their intention to purchase halal personal care and beauty products. Managers must ensure that information about halal raw materials is communicated to consumers because it will attract their buying interest. Further research could enrich the results of this study with data from companies’ perspectives. Originality/value (state of the art): This research highlights the importance of consumer knowledge of halal supply chain practices in influencing purchasing interest in halal personal care and beauty products. Consumer understanding regarding halal products and halal supply chain practices is key to understanding increasingly religious purchasing behavior in Indonesia. This research contributes to supply chain management literature in the field of Halal Supply Chain as well as to Indonesian companies in the personal care and beauty industry. Keywords: purchase intentions, halal logistics, halal resourcing, halal supply chain, personal care and beauty products


  • Open Access

    The Procurement Strategy for Recycled Paper: Case Study at PT. Kertas Makmur Abadi (PT KMA)

    by Maria Cynthia, Erlinda Yunus

    Background: Procurement practices nowadays has transcended from merely operational to a strategic objective in business. Studies have shown that procurement strategy create optimal value, increase competitiveness, and company resiliency during crisis if it is aligned with the overall organization's strategy, vision, goals, and value proposition to achieve company goals.Purpose: This research aims to develop a sustainable procurement strategy to ensure the availability of PT Kertas Makmur Abadi (an alias, hereafter named PT KMA)’s recycled paper in 2024-2026. Design/methodology/approach: This study used qualitative methods as the basis of research methods, namely questionnaires, interviews, observation, and analytical studies with existing theories. To ensure the availability of recycled paper, the company had to design a procurement strategy starting with determining the criteria used to select and evaluate suppliers. The determination of criteria was carried out using a pairwise comparison technique suggested by the Analytical Hierarchy Process. The design of the recycled paper procurement strategy was obtained from procurement portfolio analysis and market analysis using the Kraljic Portfolio Matrix method.Findings/results: The results showed that recycled paper was a strategic material with high supply risk and profit impact, and therefore needed a partnership strategy. This study further resulted in a partnership strategy that comprised three procurement programs: exploitation, balanced, and diversification.Conclusion: Therefore, the three programs are the most appropriate in procuring recycled paper for PT KMA for the 2024-2026 period to ensure the continued availability of PT KMA recycled paper.Originality/value (State of the art): The current state of research emphasizes integrating advanced analytical methods like AHP and the Kraljic Portfolio Matrix with sustainability principles to develop an effective procurement strategy. The strategy addresses recycled paper's supply risk and profit impact and sets the foundation for sustainable procurement practices within organizations. Keywords: analytical hierarchy process, kraljic portfolio matrix, procurement strategy recycled paper, sustainable procurement

  • Open Access

    Procurement Strategy for Organic Coconut Sugar: Case Study of XYZ Company

    by Eva Saputri Murwaningrum, Erlinda Nusron Yunus

    This study aimed to develop an effective procurement strategy to ensure the supply of PT XYZ's organic coconut sugar in 2023-2025. PT XYZ was a manufacturing company that focused on providing added value to natural commodities produced by farmers in Indonesia. The demand for organic coconut sugar increased every year. However, there were obstacles in procuring organic coconut sugar in terms of farmers' supply capabilities and suitability of specifications. To determine the procurement strategy for organic coconut sugar that could be developed by PT XYZ, an analysis of the sourcing strategy was carried out using the Kraljic Portfolio Matrix method. Organic coconut sugar material was in the strategic material quadrant with high supply risk and high-profit impact. The partnership strategy was the best choice for PT XYZ in 2023-2025, which solved company problems and could also be a productivity improvement solution for companies in Indonesia. Keywords: coconut sugar organic, kraljic portfolio matrix, procurement strategy, coconut sugar productivity, supply risk


  • Open Access

    Pengaruh Big Data Analytics Capability Terhadap Performa Rantai Pasok dan Efek Moderasi Dari Kemitraan

    by Edward Salim, Erlinda Nusron Yunus

    This research aims to determine the influence of big data analytics capability (BDAC) on company supply chain performance and whether partnerships between entities in the supply chain moderate this relationship. The ability of Indonesian companies to exploit and analyze big data is increasingly crucial in the Industry 4.0 era. This research uses a survey method, where the population is manufacturing companies in Indonesia, represented by respondents working in the supply chain management scope. The data from 130 companies was analyzed to test the instrument, data distribution, and hypotheses using the linear regression method. The research results show a significant and positive relationship between the human resources and intangibles variables from BDAC on supply chain performance. Still, there is no significant relationship between the tangibles variables from BDAC and supply chain performance. In addition, no moderating effect of supply chain partnerships was found on the relationship between BDAC and supply chains. The research implications will enrich the field of supply chain management, especially regarding the implementation of Industry 4.0 technology, and be a consideration for managers in efforts to improve supply chain performance. Keywords: big data analytics capability, Industry 4.0, manufacture, supply chain partnership, supply chain performance