Endang Fatmawati

This study explores the transformative role of Artificial Intelligence (AI) in public administration, focusing on the dimensions of governance, ethics, and decision-making. As governments increasingly adopt AI-driven systems to enhance efficiency and transparency, critical questions arise regarding accountability, algorithmic bias, and the preservation of public trust. Using a comprehensive literature review method, this paper synthesizes findings from prior studies published in reputable international journals to examine how AI reshapes administrative processes and ethical frameworks. The analysis identifies emerging patterns in governance innovation, the ethical dilemmas of data-driven decision-making, and the evolving role of human oversight in automated environments. It further highlights the dual nature of AIas a tool for improving public service delivery and as a potential source of ethical complexity. Through comparative and thematic synthesis, this study contributes to a deeper understanding of how AI technologies influence policy formulation and institutional integrity. The paper underscores the need for adaptive governance models capable of balancing innovation with ethical responsibility in the era of intelligent public administration.

The global expansion of Sharia businesses requires robust cross-cultural communication to address economic and ethical challenges effectively. This study explores the intersection of cross-cultural communication and Sharia economic principles, emphasizing their significance in fostering sustainable growth in global markets. By conducting an extensive literature review, the study identifies common barriers such as language differences, cultural misinterpretations, and divergent ethical frameworks in the dissemination of Sharia-compliant businesses. It highlights strategies for overcoming these challenges, including the adoption of culturally sensitive communication models and the alignment of business practices with Sharia principles. The findings reveal that effective cross-cultural communication not only mitigates potential conflicts but also enhances the acceptance and competitiveness of Sharia businesses globally. This research contributes to a deeper understanding of the role of communication in bridging cultural divides, thereby promoting the ethical and economic values of Sharia businesses. The study underscores the need for stakeholders to integrate intercultural training and digital communication tools into their operations to facilitate global outreach. It also provides practical insights for policymakers and business leaders on fostering collaboration across cultural boundaries. These findings advance both theoretical and practical knowledge, positioning cross-cultural communication as a critical enabler for the global success of Sharia businesses.

The rapid evolution of digital technology has significantly transformed Islamic education practices, particularly the delivery of Ramadan Da'wah, necessitating a scholarly exploration of effective digital strategies. Employing a systematic literature review approach, this study investigates contemporary methodologies utilized in digital platforms to optimize Islamic education during Ramadan. Scholarly articles indexed in reputable databases were critically analyzed to identify prevailing trends, digital tools, and strategic frameworks applied across diverse Islamic contexts. The findings highlight the extensive utilization of social media, mobile applications, and virtual platforms as dominant channels for disseminating Ramadan-related religious knowledge. Several strategies, including interactive multimedia content, personalized learning experiences, and collaborative online environments, emerged prominently as effective means of enhancing learner engagement and comprehension. Despite notable advancements, the literature underscores critical challenges, such as maintaining authentic religious teachings, mitigating misinformation risks, and ensuring inclusivity across varying demographic segments. Furthermore, successful implementation of digital Ramadan Da'wah requires educators' digital literacy enhancement, content moderation mechanisms, and robust community engagement. This study contributes a structured synthesis of digital strategies, providing theoretical insights and practical guidance for educational institutions aiming to leverage technology effectively during Ramadan. Future research directions should focus on empirical validation of identified strategies, analysis of learner experiences, and longitudinal assessments of educational outcomes.

This research aimed to explore students perceptions of playing Mobile Legends: Bang-Bang (MLBB) as a means to improve their English vocabulary. The students had limited English vocabulary, which negatively affected their learning, especially in understanding imperative statements. This study used a qualitative approach based on the Miles and Huberman analytical framework. Data were collected from 150 ninth-grade students at Junior High School 10 Pematangsiantar through closed questionnaires focusing on content vocabulary and perceptions (auditory and visual). The responses were analyzed using a 5-point Likert scale, input into Ms. Excel, and then tabulated. The results were then described descriptively in paragraph form. The findings revealed that a significant number of students reported positive outcomes regarding the influence of MLBB on vocabulary improvement. Specifically, 69.21% of students responded positively, with 13.88% strongly agreeing and 55.33% agreeing. Neutral responses accounted for 19.38%, while negative feedback totaled 11.42%, including 8.88% disagreeing and 2.54% strongly disagreeing. Regarding auditory and visual perception, 74.34% gave favorable responses, 16.7% remained neutral, and 9.6% responded negatively. The researcher concluded that most students at Junior High School 10 Pematangsiantar considered MLBB to be a beneficial alternative for improving their English vocabulary, with a significant majority expressing positive opinions about the game.

In recent years, the entrepreneurial landscape has witnessed a surge in the establishment of startups. While these ventures bring innovation and economic growth, they also face significant ethical challenges. This study explores the complexities of maintaining ethical business practices within startups. Utilizing a normative legal research method, the research draws on various previous studies and statutory laws in Indonesia to analyze how ethical considerations are integrated into business operations. The findings reveal that while many startups strive to adhere to ethical standards, they often encounter dilemmas due to limited resources, competitive pressures, and the evolving regulatory environment. This paper aims to provide insights into the importance of ethical business practices and offers recommendations for startups to navigate these challenges effectively.

In today's rapidly evolving business landscape, Management Information Systems (MIS) play a crucial role in transforming raw data into strategic business insights. This study explores the impact of advanced MIS on decision-making processes within organizations, highlighting the integration of data analytics, business intelligence, and decision support systems. By examining various case studies and empirical data, the research illustrates how companies can leverage MIS to gain a competitive advantage, improve operational efficiency, and foster innovation. The findings suggest that the effective use of MIS not only enhances strategic planning but also facilitates real-time decision-making, thereby driving business growth and sustainability. This paper aims to provide a comprehensive understanding of the mechanisms through which MIS can be utilized to optimize business outcomes and support strategic initiatives.

Purpose: HR competency development is essential for organizational success in Indonesia, examining current practices and impacting organizational performance. Theoretical Framework: The study is grounded in the Human Resource Management (HRM) literature, precisely the concept of HR competency development. This framework suggests that developing HR competencies, such as strategic thinking, leadership, and communication, can improve organizational performance, including increased employee engagement, productivity, and profitability. Design/Methodology/Approach: The research design is a qualitative study that involves in-depth interviews with HR professionals from various industries in Indonesia. The data collected from the interviews will be analyzed using content analysis to identify themes related to HR competency development practices and their impact on organizational success. Findings: The study's findings are expected to provide insights into the current state of HR competency development in Indonesian organizations and the impact of HR competency development on organizational success. The findings will highlight the importance of HR competency development for organizational success in Indonesia. Research, Practical & Social Implications: This research has implications for research, practice, and society. It will provide empirical evidence on the impact of HR competency development on organizational success in Indonesia, inform HR professionals and leaders about its importance, and lead to the development of HR policies and programs to improve the skills and competencies of Indonesian workers. Originality/Value: This study focuses on HR competency development in Indonesia, which has yet to receive much attention in the existing literature. It will provide practical insights for HR professionals and organizational leaders.

Tugas melestarikan informasi warisan budaya bukanlah merupakan tanggung jawab suatu profesi atau bidang tertentu, melainkan merupakan tanggung jawab setiap individu agar nilai-nilai warisan budaya agar tetap hidup dan membentuk identitas generasi baru bangsa. Artikel ini lebih membahas tentang pelestarian informasinya. Indikator yang dipakai dalam menjelaskan “efektivitas” dalam artikel ini adalah dengan mengidentifikasi pelestarian arsip warisan budaya di media sosial, jangkauan TikTok dan kecenderungan Gen Z, dan strategi pelestarian arsip warisan budaya di TikTok, maka lahirlah sebuah rumusan yang efektif untuk melestarikan informasi warisan budaya di TikTok. Selain itu, artikel ini juga mengevaluasi kelebihan dan kekurangan menggunakan aplikasi TikTok sebagai media untuk melestarikan informasi warisan budaya pada era Generasi Z. Penelitian ini akan menggunakan metode penelitian pustaka (library research) yang bersumber dari data primer dan sekunder sesuai dengan objek penelitiannya, antara lain dari kajian kearsipan dan komunikasi. Penulis membuat artikel yang berjudul “Efektivitas Pemanfaatan TikTok sebagai Upaya Pelestarian Arsip Warisan Budaya pada Era Generasi Z” dengan maksud dan tujuan untuk menjelaskan dan memberikan wawasan mengenai bagaimana media sosial dapat memberikan potensi besar sebagai sarana pelestarian arsip warisan budaya bagi Generasi Z.

This research presents an interpersonal function analysis the writing in the advertisement. The researcher uses qualitative techniques and selects document studies because the researcher analyzes the data based on the context, namely writing and reading material. Beverage advertisements were chosen and analyzed through structural elements in interpersonal functions to determine the subject, finite, predicator, complement, and adjunct. In this study, researchers used advertisements for a drink taken from internet. The findings from this analysis are that there are several clauses that contain declarative negative moods and there are clauses that contain multiple declarative positive moods. The results of the data analysis ultimately show that the ad is declarative in nature, which is it provides information to the reader. The subject found 5(20,83%), finite found 7 (29,17%), predicator found 3 (12,5%), complement found 4 (16,67%), adjunct found 5 (20,83%). It can be concluded that the writing in the advertisement are giving information declarative with related in the function of interpersonal. Through this analysis the research team has shown how the interpersonal function analyzes the meaning of an advertisement, it is very important for us to know the meaning of a text to understand the content and purpose of the text so that readers do not experience misunderstandings in absorbing a text Keywords: Advertisement, Interpersonal Function, Meaning Text, Systemic Functional Linguistics

The purpose of this study was to investigate a good speech script by examining the types and functions of references in Joe Biden’s victory speech using Hasan and Halliday’s theory. The use of references is crucial for avoiding misunderstandings and effectively conveying information from sentences. This study used content analysis as a descriptive-qualitative method. The data used in this study consisted of Joe Biden’s speech script as president of the United States of America. According to Halliday and Hasan’s theory, there are three types of references: personal, demonstrative and comparative. Anaphora and cataphora are the two types of reference functions. The researchers followed Creswell’s concept in collecting and analyzing the data. Identification of the references used in Joe Biden's victory speech, classification of the references' types, data analysis (marking each reference that appears in the video), classification of terms that contain reference words in the video, assignment of codes to each reference category (personal, demonstrative and reference) and finally an explanation of the purposes of the references used in Joe Biden's victory speech were all aspects of the process. The results revealed that the speech script contained 395 instances of references including 236 instances (60%) of personal pronouns, 152 instances (38.5%) of demonstrative references, 7 instances (1.5%) of comparative references and 198 instances of reference functions with 128 instances (64.5%) being anaphora and 70 instances (35.5%) being cataphora. It is intended that this research will serve as a guide for others to use while speaking in order to reduce misunderstandings and improve the effectiveness of information.