Yanling Zheng
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Previous Organizations / Institutes
The organizations / institutes from the scholar's other articles in the past ten years
Yanling Zheng has a total of 23 co-authors. Here are the top co-authors by number of shared publications:
- Yu Tian
School of business, Sun Yat-sen University, Guangzhou 510275, China
5 shared publications - Guojie Xie
School of Economics and Management, Xiamen University of Technology, Xiamen 361024, China
3 shared publications - Haiquan Chen
School of Management, Jinan University, Guangzhou 510632, China
3 shared publications - Minling Zeng
School of Management, Xiamen University Tan Kah Kee College, Zhangzhou 363123, China
3 shared publications Hou Bin
Hunan University of Technology, Zhuzhou, China
2 shared publications- Shizhen Jiang
School of business, Sun Yat-sen University, Guangzhou 510275, China
2 shared publications
Latest Publications
- Open Access
- 13 July 2026
- Published by MDPI AG in Information
- Vol. 17 (7) , 678
User Experience, Narrative Continuity, and Monetization in Interactive Full-Motion Video Games: Evidence from Steam User Reviews
Although monetization has been widely discussed in digital games, less attention has been paid to how it is discussed in narrative-centered Interactive Full-Motion Video (FMV) Games, where user experience depends heavily on continuity, completeness, and emotional engagement. Addressing this gap, this study analyzes 8676 Steam user reviews of Road to Empress I using NLP-based preprocessing, semantic analysis, sentiment analysis, and LDA topic modeling. The results indicate that the review corpus was organized around several interconnected dimensions, including narrative progression, character engagement, audiovisual performance, interactivity, and payment structure, with narrative-related concerns occupying a central position. Compared with the full corpus, the identified monetization-related review subset showed a less positive sentiment distribution, suggesting that monetization-related discussion within this subset was associated with more negative evaluations. Topic modeling further indicated three prominent concerns: interrupted narrative continuity, perceived incompleteness, and dissatisfaction with value for money. Overall, the findings suggest that, within the identified subset, monetization was discussed not merely as a pricing issue, but as part of the broader experiential structure through which continuity, completeness, and value were judged. The study contributes to research on Interactive FMV Games by foregrounding monetization as an experiential dimension and offers practical implications for designing less disruptive monetization strategies in narrative-centered interactive products.
- 13 July 2026
- Published by MDPI AG in Information
- Vol. 17 (7) , 678
Open AccessUser Experience, Narrative Continuity, and Monetization in Interactive Full-Motion Video Games: Evidence from Steam User Reviews
Although monetization has been widely discussed in digital games, less attention has been paid to how it is discussed in narrative-centered Interactive Full-Motion Video (FMV) Games, where user experience depends heavily on continuity, completeness, and emotional engagement. Addressing this gap, this study analyzes 8676 Steam user reviews of Road to Empress I using NLP-based preprocessing, semantic analysis, sentiment analysis, and LDA topic modeling. The results indicate that the review corpus was organized around several interconnected dimensions, including narrative progression, character engagement, audiovisual performance, interactivity, and payment structure, with narrative-related concerns occupying a central position. Compared with the full corpus, the identified monetization-related review subset showed a less positive sentiment distribution, suggesting that monetization-related discussion within this subset was associated with more negative evaluations. Topic modeling further indicated three prominent concerns: interrupted narrative continuity, perceived incompleteness, and dissatisfaction with value for money. Overall, the findings suggest that, within the identified subset, monetization was discussed not merely as a pricing issue, but as part of the broader experiential structure through which continuity, completeness, and value were judged. The study contributes to research on Interactive FMV Games by foregrounding monetization as an experiential dimension and offers practical implications for designing less disruptive monetization strategies in narrative-centered interactive products.
- Open Access
Configurational Pathways for the Coordinated Development of County Industry and Employment from the Perspective of Inclusive Growth
During the stage of high-quality economic development, the synergy between advancing county industrial structure and employment growth has become a key issue in county governance. Although existing studies confirm that industrial structure has both creation and substitution effects on employment, few have adopted a configurational perspective to reveal how combinations of multiple factors can jointly promote both advanced county industrial structure and employment growth, thereby achieving industry-employment synergy. From the perspective of inclusive growth, this study incorporates six factors-economic level, financial level, innovation level, human capital, fiscal expenditure, and agricultural resources-into a unified analytical framework under the dimensions of efficiency and equity. Using a mixed method that combines dynamic QCA and regression analysis, and taking 1128 Chinese counties as the sample, this study explores configurational pathways that can simultaneously achieve advanced county industrial structure and inclusive employment growth. The findings are as follows: (1) Four configurational pathways lead to advanced county industrial structure: market-driven with efficiency priority (C1), endowment-substituted with factor concentration (C2), endowment-dependent with efficiency-equity coordination (C3), and talent–innovation dual-driven with government assistance (C4). (2) These four pathways differ in their effectiveness in promoting industry–employment synergy. Configurations C1, C2, and C3 achieve coordinated development of county industry and employment, whereas configuration C4 promotes advanced county industrial structure but inhibits employment growth. The conclusions reveal multiple equivalent pathways for synergistically enhancing county industry and employment, providing a basis for local governments to formulate context-specific industry–employment coordination policies.
Open AccessConfigurational Pathways for the Coordinated Development of County Industry and Employment from the Perspective of Inclusive Growth
During the stage of high-quality economic development, the synergy between advancing county industrial structure and employment growth has become a key issue in county governance. Although existing studies confirm that industrial structure has both creation and substitution effects on employment, few have adopted a configurational perspective to reveal how combinations of multiple factors can jointly promote both advanced county industrial structure and employment growth, thereby achieving industry-employment synergy. From the perspective of inclusive growth, this study incorporates six factors-economic level, financial level, innovation level, human capital, fiscal expenditure, and agricultural resources-into a unified analytical framework under the dimensions of efficiency and equity. Using a mixed method that combines dynamic QCA and regression analysis, and taking 1128 Chinese counties as the sample, this study explores configurational pathways that can simultaneously achieve advanced county industrial structure and inclusive employment growth. The findings are as follows: (1) Four configurational pathways lead to advanced county industrial structure: market-driven with efficiency priority (C1), endowment-substituted with factor concentration (C2), endowment-dependent with efficiency-equity coordination (C3), and talent–innovation dual-driven with government assistance (C4). (2) These four pathways differ in their effectiveness in promoting industry–employment synergy. Configurations C1, C2, and C3 achieve coordinated development of county industry and employment, whereas configuration C4 promotes advanced county industrial structure but inhibits employment growth. The conclusions reveal multiple equivalent pathways for synergistically enhancing county industry and employment, providing a basis for local governments to formulate context-specific industry–employment coordination policies.
- Open Access
Balancing Efficiency and Equity in Configurational Pathways to Rural Entrepreneurial Activity in China: Evidence from Qualitative Comparative Analysis
Entrepreneurship is widely recognized as a critical engine of economic growth. This is especially true in rural areas, where resources, policy support, and talent pools are often constrained. Stimulating entrepreneurial vitality in these regions has thus become an urgent policy and research priority. This study adopts an inclusive growth perspective, selecting six key elements—economic level, industrial structure, financial development, educational condition, medical condition, and social security—to construct a theoretical model exploring the configuration pathways that drive rural entrepreneurial activity. Using fuzzy set qualitative comparative analysis (fsQCA), the study examines 982 rural regions in China and draws the following conclusions: (1) None of the six key elements is a necessary condition for rural entrepreneurial activity. (2) The “finance and healthcare-driven” type (C1), “industrial and educational balance” type (C2), “financial and educational synergy” type (C3), and “industrial and healthcare support” type (C4) are the configuration paths to achieve high rural entrepreneurial activity. The findings provide both theoretical and practical insights for stimulating entrepreneurship in rural China. Specifically, they highlight how different developmental configurations can activate local entrepreneurial ecosystems, expand employment and entrepreneurship opportunities for vulnerable groups, and contribute to sustainable poverty alleviation.
Open AccessBalancing Efficiency and Equity in Configurational Pathways to Rural Entrepreneurial Activity in China: Evidence from Qualitative Comparative Analysis
Entrepreneurship is widely recognized as a critical engine of economic growth. This is especially true in rural areas, where resources, policy support, and talent pools are often constrained. Stimulating entrepreneurial vitality in these regions has thus become an urgent policy and research priority. This study adopts an inclusive growth perspective, selecting six key elements—economic level, industrial structure, financial development, educational condition, medical condition, and social security—to construct a theoretical model exploring the configuration pathways that drive rural entrepreneurial activity. Using fuzzy set qualitative comparative analysis (fsQCA), the study examines 982 rural regions in China and draws the following conclusions: (1) None of the six key elements is a necessary condition for rural entrepreneurial activity. (2) The “finance and healthcare-driven” type (C1), “industrial and educational balance” type (C2), “financial and educational synergy” type (C3), and “industrial and healthcare support” type (C4) are the configuration paths to achieve high rural entrepreneurial activity. The findings provide both theoretical and practical insights for stimulating entrepreneurship in rural China. Specifically, they highlight how different developmental configurations can activate local entrepreneurial ecosystems, expand employment and entrepreneurship opportunities for vulnerable groups, and contribute to sustainable poverty alleviation.
- Open Access
- 1 October 2024
- Published by SAGE Publications in Sage Open
- Vol. 14 (4)
Topic Mining and Sentiment Analysis based on the Online Review from MOOC Platform’s Logistics Course
In the context of ongoing curriculum teaching reform accelerated by the COVID-19 pandemic, evaluating online logistics courses from the learners’ perspectives and identifying strategies for improvement have become critical areas of inquiry. Despite the growing body of literature on online education, existing studies often overlook the specific topics of interest and emotional tendencies of online logistics course learners. This study addresses this gap by utilizing the push-pull-mooring (PPM) theory, originally developed for human migration studies, to elucidate the transition of learners from offline to online environments, while exploring the formation process and significance of online logistics course instruction. We employ the ROST Content Mining System (ROST CM) software to conduct word frequency analysis, semantic network analysis, and sentiment analysis on review text data from two logistics courses offered on the China University massive open online courses (MOOC) platform. Our findings indicate that online learners prioritize three key aspects: “teacher,”“course,” and “learning content,” with high-frequency words revealing a hierarchical structure of “topic → transition → emotion.” While most learners expressed positive and satisfactory sentiments, a minority conveyed neutral or negative emotions. Based on these insights, this paper proposes targeted recommendations focusing on instructor guidance, enhancing online interaction, and fostering reflective teaching practices.
- 1 October 2024
- Published by SAGE Publications in Sage Open
- Vol. 14 (4)
Open AccessTopic Mining and Sentiment Analysis based on the Online Review from MOOC Platform’s Logistics Course
In the context of ongoing curriculum teaching reform accelerated by the COVID-19 pandemic, evaluating online logistics courses from the learners’ perspectives and identifying strategies for improvement have become critical areas of inquiry. Despite the growing body of literature on online education, existing studies often overlook the specific topics of interest and emotional tendencies of online logistics course learners. This study addresses this gap by utilizing the push-pull-mooring (PPM) theory, originally developed for human migration studies, to elucidate the transition of learners from offline to online environments, while exploring the formation process and significance of online logistics course instruction. We employ the ROST Content Mining System (ROST CM) software to conduct word frequency analysis, semantic network analysis, and sentiment analysis on review text data from two logistics courses offered on the China University massive open online courses (MOOC) platform. Our findings indicate that online learners prioritize three key aspects: “teacher,”“course,” and “learning content,” with high-frequency words revealing a hierarchical structure of “topic → transition → emotion.” While most learners expressed positive and satisfactory sentiments, a minority conveyed neutral or negative emotions. Based on these insights, this paper proposes targeted recommendations focusing on instructor guidance, enhancing online interaction, and fostering reflective teaching practices.
- Open Access
Enhancing Carbon Emission Efficiency through the Integration of “Two Industries”: A Measurement Based on an Evaluation Index System
The rapid development of China’s manufacturing industry has brought about environmental problems that have aroused people’s attention to improving carbon emission efficiency and reducing carbon emissions. In this paper, 13 prefecture-level cities in Hunan Province from 2010 to 2020 were selected as research samples, and the coupling coordination degree model and super-efficiency slacks-based measure (SBM) model were used to calculate the level of integration of “two industries” (manufacturing and producer services, short for “TI”) and the efficiency of carbon emissions. Then, hypotheses are established: The integration of TI can promote the improvement of carbon emission efficiency; The integration of TI promotes technological innovation; Technological innovation can promote carbon emission efficiency; Technological innovation is an intermediary in integrating TI affecting carbon emission efficiency. By using the fixed effect model and the mediation effect test method, we empirically analyze the influence of the integration of TI on carbon emission efficiency and the mediating role of technological innovation in this process. The conclusions are as follows: the integration of TI has a significant promoting effect on carbon emission efficiency; The integration of TI improves carbon emission efficiency by promoting technological innovation, and technological innovation bears part of the intermediary effect in the process of the impact of the integration of TI on carbon emission efficiency. The policy implications for improving carbon emission efficiency are proposed based on the research results.
Open AccessEnhancing Carbon Emission Efficiency through the Integration of “Two Industries”: A Measurement Based on an Evaluation Index System
The rapid development of China’s manufacturing industry has brought about environmental problems that have aroused people’s attention to improving carbon emission efficiency and reducing carbon emissions. In this paper, 13 prefecture-level cities in Hunan Province from 2010 to 2020 were selected as research samples, and the coupling coordination degree model and super-efficiency slacks-based measure (SBM) model were used to calculate the level of integration of “two industries” (manufacturing and producer services, short for “TI”) and the efficiency of carbon emissions. Then, hypotheses are established: The integration of TI can promote the improvement of carbon emission efficiency; The integration of TI promotes technological innovation; Technological innovation can promote carbon emission efficiency; Technological innovation is an intermediary in integrating TI affecting carbon emission efficiency. By using the fixed effect model and the mediation effect test method, we empirically analyze the influence of the integration of TI on carbon emission efficiency and the mediating role of technological innovation in this process. The conclusions are as follows: the integration of TI has a significant promoting effect on carbon emission efficiency; The integration of TI improves carbon emission efficiency by promoting technological innovation, and technological innovation bears part of the intermediary effect in the process of the impact of the integration of TI on carbon emission efficiency. The policy implications for improving carbon emission efficiency are proposed based on the research results.
- Open Access
- 10 February 2023
- Published by Frontiers Media SA in Frontiers in Psychology
- Vol. 14, 1093120
Does opportunity co-creation help the poor entrepreneurs? Evidence from China
Extreme poverty can be alleviated through entrepreneurship, but starting a business can be elusive among impoverished people, partly due to a lack of access to entrepreneurial opportunities. In the current literature, the source of entrepreneurial opportunity for the poor remains unclear. To address this knowledge gap, we used the opportunity co-creation perspective to examine the impact of opportunity co-creation on the entrepreneurial performance of the poor and its various influence pathways. We developed a chain multiple mediation model and surveyed 330 poor entrepreneurs from the Wuling Mountain Region, which used to be one of the 14 contiguous poverty-stricken areas in China until the end of 2020 when the country announced the eradication of extreme poverty. Data analysis was done using structural equation modeling (SEM). The results suggest that opportunity co-creation has a direct positive effect on the entrepreneurial performance of the poor and an indirect positive effect through the chain mediating effect of opportunity beliefs and entrepreneurial behavior. The findings confirm that opportunity co-creation is a critical factor for entrepreneurs in poor areas to overcome the lack of entrepreneurial opportunities and can also contribute to a better understanding of opportunity beliefs and entrepreneurial behavior. Furthermore, these results have important implications for poor entrepreneurs and provide opportunity co-creation solutions for poverty reduction through entrepreneurship.
- 10 February 2023
- Published by Frontiers Media SA in Frontiers in Psychology
- Vol. 14, 1093120
Open AccessDoes opportunity co-creation help the poor entrepreneurs? Evidence from China
Extreme poverty can be alleviated through entrepreneurship, but starting a business can be elusive among impoverished people, partly due to a lack of access to entrepreneurial opportunities. In the current literature, the source of entrepreneurial opportunity for the poor remains unclear. To address this knowledge gap, we used the opportunity co-creation perspective to examine the impact of opportunity co-creation on the entrepreneurial performance of the poor and its various influence pathways. We developed a chain multiple mediation model and surveyed 330 poor entrepreneurs from the Wuling Mountain Region, which used to be one of the 14 contiguous poverty-stricken areas in China until the end of 2020 when the country announced the eradication of extreme poverty. Data analysis was done using structural equation modeling (SEM). The results suggest that opportunity co-creation has a direct positive effect on the entrepreneurial performance of the poor and an indirect positive effect through the chain mediating effect of opportunity beliefs and entrepreneurial behavior. The findings confirm that opportunity co-creation is a critical factor for entrepreneurs in poor areas to overcome the lack of entrepreneurial opportunities and can also contribute to a better understanding of opportunity beliefs and entrepreneurial behavior. Furthermore, these results have important implications for poor entrepreneurs and provide opportunity co-creation solutions for poverty reduction through entrepreneurship.
- Open Access
- 31 August 2022
- Published by MDPI AG in Sustainability
- Vol. 14 (17) , 10854
Rural E-Commerce Entrepreneurship Education in Higher Education Institutions: Model Construction via Empirical Analysis
Rural e-commerce entrepreneurship education (EE) in Higher Education Institutions (HEIs) can effectively enhance the development of the rural e-commerce industry and improve the motivation of students to start or be employed in rural e-commerce, but how to conduct effective evaluation is an issue that remains to be clarified. The research objectives of this paper are as follows: to establish a “student-centered” evaluation model for EE in HEIs, to integrate rural e-commerce professional education with EE, and to provide practical guidance for the evaluated HEIs. This paper constructs an evaluation model of rural e-commerce EE in HEIs. The research method combines Analytic Hierarchy Process (AHP) and Fuzzy Comprehensive Evaluation Method. The questionnaire method was used to obtain 384 valid data for the empirical analysis of the education of the Software Engineering Institute of Guangzhou. The study’s results found that the final evaluation result of the school’s rural e-commerce EE grade was good. The indicators at the level of educational support and feedback effectiveness scored relatively high, but those at the level of learning input and educational process scored low. Based on the findings, recommendations were made in terms of developing more open feedback channels, providing a full range of services, and social flexibility of the training program.
- 31 August 2022
- Published by MDPI AG in Sustainability
- Vol. 14 (17) , 10854
Open AccessRural E-Commerce Entrepreneurship Education in Higher Education Institutions: Model Construction via Empirical Analysis
Rural e-commerce entrepreneurship education (EE) in Higher Education Institutions (HEIs) can effectively enhance the development of the rural e-commerce industry and improve the motivation of students to start or be employed in rural e-commerce, but how to conduct effective evaluation is an issue that remains to be clarified. The research objectives of this paper are as follows: to establish a “student-centered” evaluation model for EE in HEIs, to integrate rural e-commerce professional education with EE, and to provide practical guidance for the evaluated HEIs. This paper constructs an evaluation model of rural e-commerce EE in HEIs. The research method combines Analytic Hierarchy Process (AHP) and Fuzzy Comprehensive Evaluation Method. The questionnaire method was used to obtain 384 valid data for the empirical analysis of the education of the Software Engineering Institute of Guangzhou. The study’s results found that the final evaluation result of the school’s rural e-commerce EE grade was good. The indicators at the level of educational support and feedback effectiveness scored relatively high, but those at the level of learning input and educational process scored low. Based on the findings, recommendations were made in terms of developing more open feedback channels, providing a full range of services, and social flexibility of the training program.
- Open Access
- 30 May 2022
- Published by Frontiers Media SA in Frontiers in Psychology
- Vol. 13, 818844
The Influence Mechanism of Learning Orientation on New Venture Performance: The Chain-Mediating Effect of Absorptive Capacity and Innovation Capacity
New ventures have stronger learning motivation but higher failure rates. In the era of the digital economy, it is necessary to clarify whether and how learning orientation gives scientific guidance for new ventures. We developed a chain multiple intermediary model following the paradigm of “orientation → capability → performance,” which was empirically analyzed using data from 214 Chinese new ventures. The results show that learning orientation not only has a direct positive impact on new venture performance (NVP) but also has an indirect positive effect through the chain-mediating effect of absorptive capacity and innovation capacity. The study advances theoretical understanding of the effect and path of learning orientation on NVP, fosters in-depth research on organizational learning and dynamic capability, and provides targeted organizational learning solutions for new ventures in emerging economies.
- 30 May 2022
- Published by Frontiers Media SA in Frontiers in Psychology
- Vol. 13, 818844
Open AccessThe Influence Mechanism of Learning Orientation on New Venture Performance: The Chain-Mediating Effect of Absorptive Capacity and Innovation Capacity
New ventures have stronger learning motivation but higher failure rates. In the era of the digital economy, it is necessary to clarify whether and how learning orientation gives scientific guidance for new ventures. We developed a chain multiple intermediary model following the paradigm of “orientation → capability → performance,” which was empirically analyzed using data from 214 Chinese new ventures. The results show that learning orientation not only has a direct positive impact on new venture performance (NVP) but also has an indirect positive effect through the chain-mediating effect of absorptive capacity and innovation capacity. The study advances theoretical understanding of the effect and path of learning orientation on NVP, fosters in-depth research on organizational learning and dynamic capability, and provides targeted organizational learning solutions for new ventures in emerging economies.
- Open Access
- 16 April 2022
- Published by MDPI AG in Sustainability
- Vol. 14 (8) , 4800
The Influence Mechanism of Strategic Partnership on Enterprise Performance: Exploring the Chain Mediating Role of Information Sharing and Supply Chain Flexibility
In the context of the digital economy, establishing close strategic partnerships to cope with market uncertainties is an important strategic choice for firms seeking to achieve sustainable development in developing countries, particularly in Eastern culture. However, research on how strategic partnerships affect enterprise performance remains controversial. To address this issue, based on the supply chain management practices of Chinese enterprises in the era of the digital economy, and according to resource dependence theory, social network theory, and transaction cost theory, a chain multiple intermediary model was constructed and 243 Chinese enterprises information was collected for an empirical test. The results show that strategic partnership has a significant direct positive impact on information sharing, supply chain flexibility, and enterprise performance. Information sharing has a significant direct positive impact on enterprise performance and plays a partial mediating role between strategic partnership and enterprise performance. Supply chain flexibility was also found to positively impact enterprise performance and plays a partial mediating role between strategic partnership and enterprise performance. The findings also showed that information sharing and supply chain flexibility play a chain mediating role between strategic partnership and enterprise performance. This study explores the effects of strategic partnership on enterprise performance, which provides an important supplement to theoretical studies of supply chain management. The results help provide targeted solutions on how to effectively implement supply chain management for enterprises in emerging and developing nations.
- 16 April 2022
- Published by MDPI AG in Sustainability
- Vol. 14 (8) , 4800
Open AccessThe Influence Mechanism of Strategic Partnership on Enterprise Performance: Exploring the Chain Mediating Role of Information Sharing and Supply Chain Flexibility
In the context of the digital economy, establishing close strategic partnerships to cope with market uncertainties is an important strategic choice for firms seeking to achieve sustainable development in developing countries, particularly in Eastern culture. However, research on how strategic partnerships affect enterprise performance remains controversial. To address this issue, based on the supply chain management practices of Chinese enterprises in the era of the digital economy, and according to resource dependence theory, social network theory, and transaction cost theory, a chain multiple intermediary model was constructed and 243 Chinese enterprises information was collected for an empirical test. The results show that strategic partnership has a significant direct positive impact on information sharing, supply chain flexibility, and enterprise performance. Information sharing has a significant direct positive impact on enterprise performance and plays a partial mediating role between strategic partnership and enterprise performance. Supply chain flexibility was also found to positively impact enterprise performance and plays a partial mediating role between strategic partnership and enterprise performance. The findings also showed that information sharing and supply chain flexibility play a chain mediating role between strategic partnership and enterprise performance. This study explores the effects of strategic partnership on enterprise performance, which provides an important supplement to theoretical studies of supply chain management. The results help provide targeted solutions on how to effectively implement supply chain management for enterprises in emerging and developing nations.
- Open Access
- 17 December 2021
- Published by Wiley in Scientific Programming
- Vol. 2021, 1-14
The Influence of Trust on Crowd Logistics Enterprise’s Operational Performance: A SEM-PLS Model
With the development of information communication and satellite positioning, crowd logistics has gradually emerged as a popular urban distribution mode for logistics enterprises. Trust and synergy between the crowd workers and the crowd logistics enterprises have become key issues in urban logistics development. Based on commitment-trust theory and logistics synergy, this paper developed a theoretical model exploring ability trust, goodwill trust, logistics synergy, and crowd logistics operational performance. We used SmartPLS software to analyze the questionnaire survey from 50 senior managers in crowd logistics enterprises. The results show that ability trust has a significant positive impact on logistics synergy and operational performance. Logistics synergy was also found to increase the operational performance of crowd logistics enterprises and plays a mediating role in the impact of ability trust and goodwill trust on operational performance. We recommend that logistics enterprises evaluate their crowd workers’ service abilities, promote trust relationships with them, strengthen the construction of crowd logistics mechanisms, and invest in crowd worker training and development.
- 17 December 2021
- Published by Wiley in Scientific Programming
- Vol. 2021, 1-14
Open AccessThe Influence of Trust on Crowd Logistics Enterprise’s Operational Performance: A SEM-PLS Model
With the development of information communication and satellite positioning, crowd logistics has gradually emerged as a popular urban distribution mode for logistics enterprises. Trust and synergy between the crowd workers and the crowd logistics enterprises have become key issues in urban logistics development. Based on commitment-trust theory and logistics synergy, this paper developed a theoretical model exploring ability trust, goodwill trust, logistics synergy, and crowd logistics operational performance. We used SmartPLS software to analyze the questionnaire survey from 50 senior managers in crowd logistics enterprises. The results show that ability trust has a significant positive impact on logistics synergy and operational performance. Logistics synergy was also found to increase the operational performance of crowd logistics enterprises and plays a mediating role in the impact of ability trust and goodwill trust on operational performance. We recommend that logistics enterprises evaluate their crowd workers’ service abilities, promote trust relationships with them, strengthen the construction of crowd logistics mechanisms, and invest in crowd worker training and development.