Ioana-Alexandra Năstăsoiu
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Ioana-Alexandra Năstăsoiu has a total of 10 co-authors. Here are the top co-authors by number of shared publications:
- Cristina Terezia Dresan Pop
Department of Management and Economic Engineering, Faculty of Industrial Engineering, Robotics and Production Management, Technical University of Cluj-Napoca, Bd. Muncii 103-105, Romania
2 shared publications - Laura Bacali
Faculty of Industrial Engineering, Robotics, and Production Management, Technical University of Cluj-Napoca, 400114 Cluj-Napoca, Romania
2 shared publications - Raul Ionuț Riti
Faculty of Industrial Engineering, Robotics, and Production Management, Technical University of Cluj-Napoca, 400114 Cluj-Napoca, Romania
2 shared publications - Alina-Mihaela Corda
Management and Economic Engineering Department, Technical University of Cluj-Napoca, 103-105 Muncii Blvd, 400114 Cluj-Napoca, Romania
1 shared publication - Ancuta-Nicoleta Remete
Management and Economic Engineering Department, Technical University of Cluj-Napoca, 103-105 Muncii Blvd, 400114 Cluj-Napoca, Romania
1 shared publication - Doru Maier
Management and Economic Engineering Department, Technical University of Cluj-Napoca, 103-105 Muncii Blvd, 400114 Cluj-Napoca, Romania
1 shared publication
Latest Publications
- Open Access
- 1 July 2025
- Published by Walter de Gruyter GmbH in Proceedings of the International Conference on Business Excellence
- Vol. 19 (1) , 4161-4172
Transforming Value Delivery: A Product Operating Model for Digital Innovation and Competitive Advantage
Advances and innovations in servicing technologies have changed operational and organizational systems from long-structured bureaucratic systems to more flexible and customer-oriented product systems. Although prior research has investigated technologies supporting activities and using the Agile frames, the knowledge deficits in driving the restoration of organizational value creation systems have not been adequately filled. This paper fills these gaps by presenting a comprehensive product operating model that shows innovation, scalability, and customer value proposition. Using WHO, WHAT, and HOW, the study divides work and design approaches regarding customer-oriented product and service delivery. Arguing from theory and grounding the findings in case organizational examples in Amazon and Spotify, the study shows how technology enablers such as artificial intelligence, business analytics, and real-time monitoring facilitate decision-making and operations agility. The results present practical implications for scholars and industry professionals based on a curriculum that integrates theory and practice for digital innovation. This study provides the basis for sustaining competitive advantage in the dynamic environment by offering organizations a sound, flexible, and proliferative model.
- 1 July 2025
- Published by Walter de Gruyter GmbH in Proceedings of the International Conference on Business Excellence
- Vol. 19 (1) , 4161-4172
Open AccessTransforming Value Delivery: A Product Operating Model for Digital Innovation and Competitive Advantage
Advances and innovations in servicing technologies have changed operational and organizational systems from long-structured bureaucratic systems to more flexible and customer-oriented product systems. Although prior research has investigated technologies supporting activities and using the Agile frames, the knowledge deficits in driving the restoration of organizational value creation systems have not been adequately filled. This paper fills these gaps by presenting a comprehensive product operating model that shows innovation, scalability, and customer value proposition. Using WHO, WHAT, and HOW, the study divides work and design approaches regarding customer-oriented product and service delivery. Arguing from theory and grounding the findings in case organizational examples in Amazon and Spotify, the study shows how technology enablers such as artificial intelligence, business analytics, and real-time monitoring facilitate decision-making and operations agility. The results present practical implications for scholars and industry professionals based on a curriculum that integrates theory and practice for digital innovation. This study provides the basis for sustaining competitive advantage in the dynamic environment by offering organizations a sound, flexible, and proliferative model.
- Open Access
- 1 July 2025
- Published by Walter de Gruyter GmbH in Proceedings of the International Conference on Business Excellence
- Vol. 19 (1) , 5500-5520
Leveraging Circular Economy R-Strategies for Business Model Innovation: An Exploratory Case Study
Circular economy-driven business model innovation is an emerging field of study that emphasizes sustainable practices across industries. This study explores how circular economy strategies can act as guiding tools for business model innovation and investigates the main challenges faced by companies adopting circular economy-driven innovations. Building on existing literature, and proposing a 14R circular strategies framework, the research employed a qualitative methodology based on three case studies using semi-structured interviews to collect data, followed by individual case analysis and cross-case comparisons. Findings highlight how circular economy strategies, such as redesign, reuse, and repurpose, can enhance business model elements. The research also emphasizes the critical role of stakeholder relationships in advancing circular economy practices and reveals key challenges, like logistical barriers, limited infrastructure, and shifting market dynamics. Contributions to the field include validating the flexibility of the proposed 14R framework and demonstrating its applicability across diverse industries. The research offers actionable insights for practitioners and policymakers aiming to align the circular economy principles with business model innovation while addressing systemic barriers and fostering sustainable growth.
- 1 July 2025
- Published by Walter de Gruyter GmbH in Proceedings of the International Conference on Business Excellence
- Vol. 19 (1) , 5500-5520
Open AccessLeveraging Circular Economy R-Strategies for Business Model Innovation: An Exploratory Case Study
Circular economy-driven business model innovation is an emerging field of study that emphasizes sustainable practices across industries. This study explores how circular economy strategies can act as guiding tools for business model innovation and investigates the main challenges faced by companies adopting circular economy-driven innovations. Building on existing literature, and proposing a 14R circular strategies framework, the research employed a qualitative methodology based on three case studies using semi-structured interviews to collect data, followed by individual case analysis and cross-case comparisons. Findings highlight how circular economy strategies, such as redesign, reuse, and repurpose, can enhance business model elements. The research also emphasizes the critical role of stakeholder relationships in advancing circular economy practices and reveals key challenges, like logistical barriers, limited infrastructure, and shifting market dynamics. Contributions to the field include validating the flexibility of the proposed 14R framework and demonstrating its applicability across diverse industries. The research offers actionable insights for practitioners and policymakers aiming to align the circular economy principles with business model innovation while addressing systemic barriers and fostering sustainable growth.
- Open Access
- 4 January 2022
- Published by MDPI AG in Sustainability
- Vol. 14 (1) , 506
Territorial Distribution of EU Funds Allocation for Developments of Rural Romania during 2014–2020
This study uses cross-section regressions and spatial econometrics techniques to identify determinants of rural development project implementation based on the Common Agriculture Policy (CAP) of the European Union. For this, we use 40 Romanian counties. Results show that agricultural land abundancy and land concentration degree are significant positive factors. On the contrary, the local human development level is a negative determinant, low values for this factor being an incentive to compensate the lack of own resources through European funding. No significant effects of the average salary or population density were depicted. Spatial analysis indicates contagion and diffusion processes for fund accession through projects. This behavior is like that in other financial sectors, in which human behavior is a decisive factor, such as the insurance one. A West–East clusterization process is identified for the total project value, conditioned by the identified factors.
- 4 January 2022
- Published by MDPI AG in Sustainability
- Vol. 14 (1) , 506
Open AccessTerritorial Distribution of EU Funds Allocation for Developments of Rural Romania during 2014–2020
This study uses cross-section regressions and spatial econometrics techniques to identify determinants of rural development project implementation based on the Common Agriculture Policy (CAP) of the European Union. For this, we use 40 Romanian counties. Results show that agricultural land abundancy and land concentration degree are significant positive factors. On the contrary, the local human development level is a negative determinant, low values for this factor being an incentive to compensate the lack of own resources through European funding. No significant effects of the average salary or population density were depicted. Spatial analysis indicates contagion and diffusion processes for fund accession through projects. This behavior is like that in other financial sectors, in which human behavior is a decisive factor, such as the insurance one. A West–East clusterization process is identified for the total project value, conditioned by the identified factors.