Anastasiya Yermoshenko
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Research Subjects
Research Interests
Anastasiya Yermoshenko has a total of 4 co-authors. Here are the top co-authors by number of shared publications:
- Oksana Polinkevych
Lutsk National Technical University
1 shared publication - Valentyna Levchenko
Kyiv National University of Technology and Design
1 shared publication - Viktoriia Baranova
Odesa National Economic University
1 shared publication - Vladimer Glonti
State Organization “Batumi Shota Rustaveli State University”, Batumi, Georgia
1 shared publication
Latest Publications
- Open Access
- 4 January 2022
- Published by LLC CPC Business Perspectives in Insurance Markets and Companies
- Vol. 12 (1) , 83-98
Change of business models of Ukrainian insurance companies in the conditions of COVID-19
Insurance companies form their own business models based on the interests of stakeholders. Changes in business models are due to the impact of COVID-19, deepening digitalization and customer orientation. Accordingly, the aim of the study is to systematize the approaches to business models of insurance companies using emerging market country (Ukraine) as an example, and to show the change in a business model according to the CANVAS approach under the influence pandemic. In accordance with the purpose of the study, business models of insurance companies were systematized and grouped into blocks: value-based, structural, complex, and strategic. The strategic block identifies strategic changes in the activities of insurance companies and reflects trends on the insurance market. With this in mind, business models of insurance companies should reflect the set of strategic decisions, their architecture, structure and facilitate the management of value creation operations on the insurance market. Business models have changed from traditional to innovative, hybrid and digital-oriented. The main changes in the business models of insurance companies are omnichannel communications, the launch of chatbots, Big Data, Mobile ID, Bank ID, online access to registers, Blockchain. The COVID-19 pandemic has led to a shift in business models towards socially responsible business and adherence to sustainable development goals.
- 4 January 2022
- Published by LLC CPC Business Perspectives in Insurance Markets and Companies
- Vol. 12 (1) , 83-98
Open AccessChange of business models of Ukrainian insurance companies in the conditions of COVID-19
Insurance companies form their own business models based on the interests of stakeholders. Changes in business models are due to the impact of COVID-19, deepening digitalization and customer orientation. Accordingly, the aim of the study is to systematize the approaches to business models of insurance companies using emerging market country (Ukraine) as an example, and to show the change in a business model according to the CANVAS approach under the influence pandemic. In accordance with the purpose of the study, business models of insurance companies were systematized and grouped into blocks: value-based, structural, complex, and strategic. The strategic block identifies strategic changes in the activities of insurance companies and reflects trends on the insurance market. With this in mind, business models of insurance companies should reflect the set of strategic decisions, their architecture, structure and facilitate the management of value creation operations on the insurance market. Business models have changed from traditional to innovative, hybrid and digital-oriented. The main changes in the business models of insurance companies are omnichannel communications, the launch of chatbots, Big Data, Mobile ID, Bank ID, online access to registers, Blockchain. The COVID-19 pandemic has led to a shift in business models towards socially responsible business and adherence to sustainable development goals.