Aswathy Sreenivasan
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Research Subjects
Aswathy Sreenivasan has a total of 52 co-authors. Here are the top co-authors by number of shared publications:
- Suresh Ma
Amrita Vishwa Vidyapeetham Amrita School of Business
32 shared publications M. Suresh
Amrita School of Business, Amrita Vishwa Vidyapeetham, Coimbatore, Tamil Nadu 641112, India
16 shared publications- T. A. Alka
Amrita Vishwa Vidyapeetham
11 shared publications - Raghu Raman
Amrita School of Business, Amrita Vishwa Vidyapeetham, Amritapuri, Kollam 690525, India
6 shared publications - B. Arunkumar
Kristu Jayanti College
4 shared publications - B. Subha
Kristu Jayanti College
4 shared publications
Latest Publications
- 23 October 2026
- Published by Emerald Publishing in International Journal of Quality & Reliability Management
- p. 1-19
Modeling critical success factors for lean six sigma in start-ups
Purpose: This study focuses on applying lean six sigma (LSS) in start-ups to define, analyze and categorize the critical success factors (CSF) for LSS adoption of start-ups using total interpretive structural modeling (TISM). Design/methodology/approach: Ten critical enablers were determined based on research and industry insight from several Indian start-ups, and TISM was used to analyze how they interacted. The CSF was ranked and divided into autonomous, independent, linkage and dependent variables using the Multiplication Applied to Classification methodology. Findings: As the most important CSF for LSS adoption in start-ups, the studies indicate management commitment, involvement, budget control and intrinsic incentive. Even though the CSF for start-ups and existing organizations are mostly identical, there are important differences in the implementation process, flexibility and adaptability. Due to their smaller size and fewer stakeholders, start-ups benefit from quicker implementation timeframes, better flexibility and adaptability. Practical implications: Our study makes use of this methodological advancement to identify the elements that have an impact on the acceptance and use of LSS practices inside start-up companies. Originality/value: Our study differs from earlier works in that it offers a unique methodology. Using the cutting-edge method, we reveal unique insights by spotting complex dependencies and interactions among crucial success elements.
- 23 October 2026
- Published by Emerald Publishing in International Journal of Quality & Reliability Management
- p. 1-19
Modeling critical success factors for lean six sigma in start-ups
Purpose: This study focuses on applying lean six sigma (LSS) in start-ups to define, analyze and categorize the critical success factors (CSF) for LSS adoption of start-ups using total interpretive structural modeling (TISM). Design/methodology/approach: Ten critical enablers were determined based on research and industry insight from several Indian start-ups, and TISM was used to analyze how they interacted. The CSF was ranked and divided into autonomous, independent, linkage and dependent variables using the Multiplication Applied to Classification methodology. Findings: As the most important CSF for LSS adoption in start-ups, the studies indicate management commitment, involvement, budget control and intrinsic incentive. Even though the CSF for start-ups and existing organizations are mostly identical, there are important differences in the implementation process, flexibility and adaptability. Due to their smaller size and fewer stakeholders, start-ups benefit from quicker implementation timeframes, better flexibility and adaptability. Practical implications: Our study makes use of this methodological advancement to identify the elements that have an impact on the acceptance and use of LSS practices inside start-up companies. Originality/value: Our study differs from earlier works in that it offers a unique methodology. Using the cutting-edge method, we reveal unique insights by spotting complex dependencies and interactions among crucial success elements.
- Open Access
- 3 February 2026
- Published by Springer Nature in Journal of the Saudi Society of Agricultural Sciences
- Vol. 25 (2)
Seeds of change: Mapping the landscape of precision farming technology adoption among agricultural entrepreneurs
- 3 February 2026
- Published by Springer Nature in Journal of the Saudi Society of Agricultural Sciences
- Vol. 25 (2)
Open AccessSeeds of change: Mapping the landscape of precision farming technology adoption among agricultural entrepreneurs
- 2 January 2026
- Published by Springer Nature
- p. 1027-1035
AI-Powered Financial Education: A Comparative Evaluation of ChatGPT and DeepSeek
- 2 January 2026
- Published by Springer Nature
- p. 1027-1035
AI-Powered Financial Education: A Comparative Evaluation of ChatGPT and DeepSeek
- 2 January 2026
- Published by Springer Nature
- p. 469-475
AI in E-commerce Personalization: Online Customer Trust and Data Privacy Concerns
- 2 January 2026
- Published by Springer Nature
- p. 469-475
AI in E-commerce Personalization: Online Customer Trust and Data Privacy Concerns
- 2 January 2026
- Published by Springer Nature
- p. 1049-1062
Loyalty-Driven Success: A Sustainable Approach to Business Growth
- 2 January 2026
- Published by Springer Nature
- p. 1049-1062
Loyalty-Driven Success: A Sustainable Approach to Business Growth
- 2 January 2026
- Published by Springer Nature
- p. 699-709
Decoding Financial Efficiency: A Dupont Analysis of Oil Sector Companies
- 2 January 2026
- Published by Springer Nature
- p. 699-709
Decoding Financial Efficiency: A Dupont Analysis of Oil Sector Companies
- 2 January 2026
- Published by Springer Nature
- p. 961-970
Leveraging Artificial Intelligence to Enhance Behavioural Finance: Insights, Challenges and Opportunities
- 2 January 2026
- Published by Springer Nature
- p. 961-970
Leveraging Artificial Intelligence to Enhance Behavioural Finance: Insights, Challenges and Opportunities
- 24 November 2025
- Published by Springer Nature
- p. 324-333
Spotlight on Rural Entrepreneurship: A Bibliometric Journey
- 24 November 2025
- Published by Springer Nature
- p. 324-333
Spotlight on Rural Entrepreneurship: A Bibliometric Journey
- 24 November 2025
- Published by Springer Nature
- p. 334-344
Trends in Teaching Entrepreneurship Research: A Bibliometric Exploration
- 24 November 2025
- Published by Springer Nature
- p. 334-344
Trends in Teaching Entrepreneurship Research: A Bibliometric Exploration
- 1 October 2025
- Published by Springer Nature
- p. 125-135
Smart Entrepreneurship: A Bibliometric Analysis on the Research Trends in Entrepreneurship in Computer Science
- 1 October 2025
- Published by Springer Nature
- p. 125-135
Smart Entrepreneurship: A Bibliometric Analysis on the Research Trends in Entrepreneurship in Computer Science