Giulia Granai
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Giulia Granai has a total of 19 co-authors. Here are the top co-authors by number of shared publications:
- Roberta Moruzzo
Department of Veterinary Sciences, University of Pisa, Viale delle Piagge 2, 56125 Pisa, Italy
5 shared publications - Francesco Di Iacovo
Department of Veterinary Science, University of Pisa, Viale delle Piagge 2, 56124 Pisa, Italy
4 shared publications - Carmen Borrelli
Department of Veterinary Sciences, University of Pisa, 56124 Pisa, Italy
3 shared publications - Chiara Mariti
Department of Veterinary Sciences, University of Pisa, Pisa, Italy
3 shared publications - Francesco Riccioli
University of Pisa
2 shared publications - Morgana Galardi
Viale dell’Università 10
2 shared publications
Latest Publications
- Open Access
- 6 July 2026
- Published by Elsevier in Journal of Rural Studies
- Vol. 126
The different networking strategies of social cooperatives in social farming: Evidence from Italy
- 6 July 2026
- Published by Elsevier in Journal of Rural Studies
- Vol. 126
Open AccessThe different networking strategies of social cooperatives in social farming: Evidence from Italy
- Open Access
- 18 September 2025
- Published by Editorial Pontificia Universidad Javeriana in Cuadernos de Vivienda y Urbanismo
- Vol. 18
Animals and Cities: exploring the impact of human-animal interaction to enhance the quality of life of citizens.
The integration of animals in urban planning represents a new frontier for promoting inclusive health and well-being in cities. Drawing from the research activities of the European IN-HABIT project in Lucca, this study explores the potential impact of animals – wild, food-producing, and companion – as Animal-Nature Based Solutions (A-NBS) to improve urban quality of life. Through a participatory approach, the project aims to create an Integrated Human-Animal Urban Policy (IHAUP), highlighting how animals can represent a useful resource to improve the well-being of urban inhabitants and contribute to more regenerative and inclusive cities. The findings show that A-NBS can enhance various urban dimensions, including green spaces, social interactions, physical activities, and inclusiveness, offering new opportunities for urban planning. The case of Lucca underscores the importance of a paradigm shift that recognizes animals as active resources in urban regeneration, paving the way for a replicable model in other cities.
- 18 September 2025
- Published by Editorial Pontificia Universidad Javeriana in Cuadernos de Vivienda y Urbanismo
- Vol. 18
Open AccessAnimals and Cities: exploring the impact of human-animal interaction to enhance the quality of life of citizens.
The integration of animals in urban planning represents a new frontier for promoting inclusive health and well-being in cities. Drawing from the research activities of the European IN-HABIT project in Lucca, this study explores the potential impact of animals – wild, food-producing, and companion – as Animal-Nature Based Solutions (A-NBS) to improve urban quality of life. Through a participatory approach, the project aims to create an Integrated Human-Animal Urban Policy (IHAUP), highlighting how animals can represent a useful resource to improve the well-being of urban inhabitants and contribute to more regenerative and inclusive cities. The findings show that A-NBS can enhance various urban dimensions, including green spaces, social interactions, physical activities, and inclusiveness, offering new opportunities for urban planning. The case of Lucca underscores the importance of a paradigm shift that recognizes animals as active resources in urban regeneration, paving the way for a replicable model in other cities.
- Open Access
- 31 December 2024
- Published by Springer Nature in Agricultural and Food Economics
- Vol. 12 (1) , 1-24
Farmers’ markets contribution to the resilience of the food systems
To mitigate the impacts of future shocks and achieve its targets, the Food Summit 2021 advocates for a transition toward more resilient Food systems. Alternative food movements, such as Farmers’ Markets (FM), claim to contribute to this transition by offering a different approach to food consumption (Bilali in Food energy secur 8: e00154, 2019). FM are spaces where producers and consumers interact directly, trading locally grown and fresh products (Chiffoleau in Agric 6:1–18, 2016; Marsden in Sociologia Ruralis 40:424–438, 2000). The European Commission defines these short supply chains as “involving a limited number of economic operators, committed to cooperation, local economic development, and close geographical and social relations between producers, processors and consumers” (Regulation (EU) No 1305/2013 of the European Parliament and of the Council of 17 December 2013 on support for rural development by the European Agricultural Fund for Rural Development (EAFRD) and repealing Council Regulation (EC) No 1698/2005, 2013). The present study examines the mechanisms by which FM contribute to the resilience of Food systems. Qualitative data were collected from a FM worldwide, a case study involving nine members of the World Farmers’ Market Coalition (WFMC). Results indicate FM resilience stems from their structure and unique position as niche markets. Also, their adaptive capacities and innovation are fostered by flexible governance structures and strong agency yet can be variable in degree depending on the context. As a source of innovation, FM can inspire policies and inform models for broader resilience in Food systems. Supportive policies and additional contextual research are crucial for creating an enabling environment for FM to thrive within the Food systems, and for scaling up successful emerging innovations to the whole Food systems.
- 31 December 2024
- Published by Springer Nature in Agricultural and Food Economics
- Vol. 12 (1) , 1-24
Open AccessFarmers’ markets contribution to the resilience of the food systems
To mitigate the impacts of future shocks and achieve its targets, the Food Summit 2021 advocates for a transition toward more resilient Food systems. Alternative food movements, such as Farmers’ Markets (FM), claim to contribute to this transition by offering a different approach to food consumption (Bilali in Food energy secur 8: e00154, 2019). FM are spaces where producers and consumers interact directly, trading locally grown and fresh products (Chiffoleau in Agric 6:1–18, 2016; Marsden in Sociologia Ruralis 40:424–438, 2000). The European Commission defines these short supply chains as “involving a limited number of economic operators, committed to cooperation, local economic development, and close geographical and social relations between producers, processors and consumers” (Regulation (EU) No 1305/2013 of the European Parliament and of the Council of 17 December 2013 on support for rural development by the European Agricultural Fund for Rural Development (EAFRD) and repealing Council Regulation (EC) No 1698/2005, 2013). The present study examines the mechanisms by which FM contribute to the resilience of Food systems. Qualitative data were collected from a FM worldwide, a case study involving nine members of the World Farmers’ Market Coalition (WFMC). Results indicate FM resilience stems from their structure and unique position as niche markets. Also, their adaptive capacities and innovation are fostered by flexible governance structures and strong agency yet can be variable in degree depending on the context. As a source of innovation, FM can inspire policies and inform models for broader resilience in Food systems. Supportive policies and additional contextual research are crucial for creating an enabling environment for FM to thrive within the Food systems, and for scaling up successful emerging innovations to the whole Food systems.
- Open Access
Animals and Cities: A Reflection on Their Potential in Innovating Nature-Based Solutions
In recent decades, nature-based solutions (NBSs) have spread in scientific research, and they are increasingly deployed in cities’ strategic planning. While the number of nonhuman animals in cities is growing, a specific reflection on the advantages of human–animal interactions as potential NBSs is still lacking. This article aims to provide an overview of the current situation of animals in cities and to explore the roles of animals and their interactions with humans in such a context. These topics are crucial to the European project IN-HABIT in Lucca (Italy), which aims to codify an integrated policy on the relationship between people and animals; its outputs will then be transferred and replicated in other cities. This article concludes by highlighting the need for the involvement of different stakeholders in public–private–people partnerships to implement actions that aim to valorize human–animal relationships and their positive effects. This study presents a perspective on the relevance of animal NBSs to increase the quality of life in cities, both for citizens and for animals living in cities, and to also introduce the opportunity to develop an integrated animal urban policy able to valorize human–animal interactions in cities.
Open AccessAnimals and Cities: A Reflection on Their Potential in Innovating Nature-Based Solutions
In recent decades, nature-based solutions (NBSs) have spread in scientific research, and they are increasingly deployed in cities’ strategic planning. While the number of nonhuman animals in cities is growing, a specific reflection on the advantages of human–animal interactions as potential NBSs is still lacking. This article aims to provide an overview of the current situation of animals in cities and to explore the roles of animals and their interactions with humans in such a context. These topics are crucial to the European project IN-HABIT in Lucca (Italy), which aims to codify an integrated policy on the relationship between people and animals; its outputs will then be transferred and replicated in other cities. This article concludes by highlighting the need for the involvement of different stakeholders in public–private–people partnerships to implement actions that aim to valorize human–animal relationships and their positive effects. This study presents a perspective on the relevance of animal NBSs to increase the quality of life in cities, both for citizens and for animals living in cities, and to also introduce the opportunity to develop an integrated animal urban policy able to valorize human–animal interactions in cities.
- Open Access
- 4 January 2024
- Published by Emerald Publishing in Journal of Agribusiness in Developing and Emerging Economies
- Vol. 15 (6) , 1151-1167
The potential of farmers’ markets: the Uganda case
Purpose: In Uganda, smallholder farmers produce about 70% of the food but receive very low prices on the sales channels they use. To improve farmers' livelihoods, other innovative sales channels such as farmers' markets (FMs) have to be explored. Therefore, the study aimed to determine the potential of establishing farmers' markets in Uganda, focusing on Kampala district. Design/methodology/approach: A qualitative methodology was used to understand farmers' perceptions and the factors that could influence the success of the farmers' markets. In addition, the potential of FMs has been analyzed through the components of the Localized Agri-Food System (LAFS). Findings: The respondents had a positive perception of the farmers' markets, and farmers have an urgent need for other sales channels that could be profitable for them. Factors that could influence the success of the FMs were highlighted, including infrastructure in the marketplace, transportation and taxation by the government. Research limitations/implications: The study had a limited sample size of the farmers, and it was carried out in 3 divisions of Kampala district, an urban area; thus, the findings cannot be generalized to fit the other regions of Uganda. Originality/value: The LAFS showed that the foundation for establishing FMs is available; however, it has to be strengthened through the coordination of different stakeholders that work with the farmers.
- 4 January 2024
- Published by Emerald Publishing in Journal of Agribusiness in Developing and Emerging Economies
- Vol. 15 (6) , 1151-1167
Open AccessThe potential of farmers’ markets: the Uganda case
Purpose: In Uganda, smallholder farmers produce about 70% of the food but receive very low prices on the sales channels they use. To improve farmers' livelihoods, other innovative sales channels such as farmers' markets (FMs) have to be explored. Therefore, the study aimed to determine the potential of establishing farmers' markets in Uganda, focusing on Kampala district. Design/methodology/approach: A qualitative methodology was used to understand farmers' perceptions and the factors that could influence the success of the farmers' markets. In addition, the potential of FMs has been analyzed through the components of the Localized Agri-Food System (LAFS). Findings: The respondents had a positive perception of the farmers' markets, and farmers have an urgent need for other sales channels that could be profitable for them. Factors that could influence the success of the FMs were highlighted, including infrastructure in the marketplace, transportation and taxation by the government. Research limitations/implications: The study had a limited sample size of the farmers, and it was carried out in 3 divisions of Kampala district, an urban area; thus, the findings cannot be generalized to fit the other regions of Uganda. Originality/value: The LAFS showed that the foundation for establishing FMs is available; however, it has to be strengthened through the coordination of different stakeholders that work with the farmers.
- Open Access
- 10 November 2022
- Published by MDPI AG in Sustainability
- Vol. 14 (22) , 14878
The Development of Sustainable Social Farming in Italy: A Case Studies Analysis
Social Farming (SF) is a rising practice that offers various typologies of initiatives involving different actors. Peculiarities consist of the types of networks organized at the territorial level and in the innovation processes they implement. In this study, through a cross-case analysis, we take into account six Italian social farms as case studies, interviewing them to understand the activities provided and their organization with the aim of highlighting both the strengths and the criticalities that may limit possible further development of Social Farming in Italy. The results of the analysis pointed out the specificities of the services offered by the social farms and the points of view of the farmers in the sector. Reflecting on these cases in light of the innovation system theory, it was possible to understand both the innovation system in which they developed and the enabling and the limiting aspects for Social Farming initiatives, as well as to codify useful lessons regarding the future organization of sustainable Social Farming services.
- 10 November 2022
- Published by MDPI AG in Sustainability
- Vol. 14 (22) , 14878
Open AccessThe Development of Sustainable Social Farming in Italy: A Case Studies Analysis
Social Farming (SF) is a rising practice that offers various typologies of initiatives involving different actors. Peculiarities consist of the types of networks organized at the territorial level and in the innovation processes they implement. In this study, through a cross-case analysis, we take into account six Italian social farms as case studies, interviewing them to understand the activities provided and their organization with the aim of highlighting both the strengths and the criticalities that may limit possible further development of Social Farming in Italy. The results of the analysis pointed out the specificities of the services offered by the social farms and the points of view of the farmers in the sector. Reflecting on these cases in light of the innovation system theory, it was possible to understand both the innovation system in which they developed and the enabling and the limiting aspects for Social Farming initiatives, as well as to codify useful lessons regarding the future organization of sustainable Social Farming services.
- Open Access
- 29 June 2022
- Published by MDPI AG in Sustainability
- Vol. 14 (13) , 7956
Between Participatory Approaches and Politics, Promoting Social Innovation in Smart Cities: Building a Hum–Animal Smart City in Lucca
In recent decades, the interest in social innovation and nature-based solutions has spread in scientific articles, and they are increasingly deployed for cities’ strategic planning. In this scenario, participatory approaches become pivotal to engaging the population and stakeholders in the decision-making process. In this paper, we reflect on the first year’s results and the strengths and weaknesses—of the participatory activities realized in Lucca to co-design and co-deploy a smart city based on human–animal relationships in the framework of the European project Horizon 2020 (IN-HABIT). Human–animal bonds, as nature-based solutions, are scientifically and practically underestimated. Data were collected on the activities organized to implement a public–private–people partnership in co-designing infrastructural solutions (so-called Animal Lines) and soft nature-based solutions to be implemented in the city. Stakeholders actively engaged in mutual discussions with great enthusiasm, and the emergent ideas (the need to improve people’s knowledge of animals and develop a map showing pet-friendly services and places and the need for integration to create innovative pet services) were copious and different while showing many connections among the various points of view. At the same time, a deeper reflection on the relationships among the participatory activities and institutionally integrated arrangements also emerged.
- 29 June 2022
- Published by MDPI AG in Sustainability
- Vol. 14 (13) , 7956
Open AccessBetween Participatory Approaches and Politics, Promoting Social Innovation in Smart Cities: Building a Hum–Animal Smart City in Lucca
In recent decades, the interest in social innovation and nature-based solutions has spread in scientific articles, and they are increasingly deployed for cities’ strategic planning. In this scenario, participatory approaches become pivotal to engaging the population and stakeholders in the decision-making process. In this paper, we reflect on the first year’s results and the strengths and weaknesses—of the participatory activities realized in Lucca to co-design and co-deploy a smart city based on human–animal relationships in the framework of the European project Horizon 2020 (IN-HABIT). Human–animal bonds, as nature-based solutions, are scientifically and practically underestimated. Data were collected on the activities organized to implement a public–private–people partnership in co-designing infrastructural solutions (so-called Animal Lines) and soft nature-based solutions to be implemented in the city. Stakeholders actively engaged in mutual discussions with great enthusiasm, and the emergent ideas (the need to improve people’s knowledge of animals and develop a map showing pet-friendly services and places and the need for integration to create innovative pet services) were copious and different while showing many connections among the various points of view. At the same time, a deeper reflection on the relationships among the participatory activities and institutionally integrated arrangements also emerged.
- Open Access
- 24 January 2022
- Published by MDPI AG in Sustainability
- Vol. 14 (3) , 1265
Small Rural Enterprises and Innovative Business Models: A Case Study of the Turin Area
Small businesses and farms are today struggling to find an innovative solution to a globalizing market and a challenging society. Among different aspects, small businesses, especially in rural areas, need to find a balance among tailor-made innovative solutions, specific customers engagement strategies, creative value creation solutions, and new business concepts able to reshape existing markets. In this study, 16 small enterprises of rural areas near Turin belonging to different sectors collaborated to co-create innovative business models. To guide this discussion through a sustainable innovation path, a territorial Living Lab set up the four macro-topics of the co-creation workshops linked to the United Nations’ Sustainable Development Goals. Innovative business ideas were elaborated through the Brainstorming and Business Model Canvas tool and data were examined with SWOT and cross-case analysis. The results of the workshops pointed out four different innovative business ideas elaborated by the entrepreneurs, all linked by the need to translate innovation into sustainable adaptive solutions to local specificities. This case study showed that a range of enabling factors, such as the creation of a shared vision among local actors, can be codified to clear barriers and/or create innovative business solutions linked to economic, environmental, and social sustainability in rural areas.
- 24 January 2022
- Published by MDPI AG in Sustainability
- Vol. 14 (3) , 1265
Open AccessSmall Rural Enterprises and Innovative Business Models: A Case Study of the Turin Area
Small businesses and farms are today struggling to find an innovative solution to a globalizing market and a challenging society. Among different aspects, small businesses, especially in rural areas, need to find a balance among tailor-made innovative solutions, specific customers engagement strategies, creative value creation solutions, and new business concepts able to reshape existing markets. In this study, 16 small enterprises of rural areas near Turin belonging to different sectors collaborated to co-create innovative business models. To guide this discussion through a sustainable innovation path, a territorial Living Lab set up the four macro-topics of the co-creation workshops linked to the United Nations’ Sustainable Development Goals. Innovative business ideas were elaborated through the Brainstorming and Business Model Canvas tool and data were examined with SWOT and cross-case analysis. The results of the workshops pointed out four different innovative business ideas elaborated by the entrepreneurs, all linked by the need to translate innovation into sustainable adaptive solutions to local specificities. This case study showed that a range of enabling factors, such as the creation of a shared vision among local actors, can be codified to clear barriers and/or create innovative business solutions linked to economic, environmental, and social sustainability in rural areas.