Current Organizations / Institutes

The organizations/institutes from the scholar's latest article


Daniela Roxana Vuță has a total of 10 co-authors. Here are the top co-authors by number of shared publications:

  • Eliza Nichifor

    Faculty of Economic Sciences and Business Administration, Department of Marketing, Tourism Services and International Affairs, Transilvania University of Brașov, Colina Universității Street, No. 1, Building A, 500068 Brașov, Romania

    2 shared publications
  • Gabriel Brătucu

    Department of Marketing, Tourism Services and International Affairs, Faculty of Economic Sciences and Business Administration, Transilvania University of Braşov, Colina Universității Street, no. 1, Building A, 500068 Braşov, Romania

    2 shared publications
  • Ioana Bianca Chițu

    Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, 500068 Brasov, Romania

    2 shared publications
  • Alexandra Zamfirache

    Department of Management and Economic Informatics, Transilvania University of Brasov, 500036 Brasov, Romania

    1 shared publication
  • Bianca Tescașiu

    Faculty of Economic Sciences and Business Administration, Transilvania University of Brașov, 500036 Brașov, Romania

    1 shared publication
  • Gheorghe Epuran

    Faculty of Economic Sciences and Business Administration, Transilvania University of Brașov, 500036 Brașov, Romania

    1 shared publication

Latest Publications

  • Open Access

    Telework Implications on Work-Life Balance, Productivity, and Health of Different Generations of Romanian Employees

    by Ioana Simona Ivasciuc, Gheorghe Epuran, Daniela Roxana Vuță, Bianca Tescașiu

    The purpose of this article is to analyse the impact of telework on the work-life balance, productivity, and health of different generations of Romanian employees. Qualitative and quantitative methods provide the means to exploit the richness of data and deepen the understanding of the phenomenon studied. The quantitative data derived from a research instrument was associated with qualitative data collection. Quantitative research was conducted to achieve the stated purpose using the survey method, the number of respondents being 1098 persons. The research tool was an online questionnaire. Results highlight how telework affected each generation of employees. The satisfaction towards teleworking achieved by Generation Z and Baby Boomers is, on average, higher than that of Generation Y and X. The differences between the age groups (Generation Z, Y, X, and Baby Boomers) in terms of telework satisfaction levels were also tested, considering each of the three aspects examined and presented in the article’s title. At the conceptual level, research brings a new methodological approach as an element of originality that can be used for similar future research. Moreover, new concepts on the effects of telework on employees were connected and analysed simultaneously: work-life balance, productivity, and health of employees during teleworking. At the operational level, this type of research can determine the degree of satisfaction of employees in different companies/organizations and identify solutions to increase employee engagement.


  • Open Access

    Digital Transformation—Top Priority in Difficult Times: The Case Study of Romanian Micro-Enterprises and SMEs

    by Daniela Roxana Vuță, Eliza Nichifor, Ioana Bianca Chițu, Gabriel Brătucu

    Ever since the pandemic context accelerated technology adoption, the digital transformation of enterprises has become part of consumers’ daily lexicon. The highly demanded necessity of companies to integrate digital solutions and provide services and goods in virtual spaces provokes both managers and academia to identify new perspectives. In this context, can digital transformation through marketing represent an option in difficult times? The authors aimed to reveal an answer to this question by researching the attitudes of 837 entrepreneurs involved in digital marketing activity before and during the pandemic, following their behaviour in the post-pandemic context. With quantitative and qualitative methods, unexpected results were unveiled. Financial losses or low performance in terms of profit or turnover do not negatively influence the attitude of the subjects towards digital marketing adoption. Moreover, the most unexpected result was the evolution of turnover from 2020 compared to 2019 as a determining factor for entrepreneurs’ perceptions of their level of digital knowledge. However, the results are discussed in the context of digital transformation through the method of providing services and goods in the virtual space with digital techniques, enriching the literature with the Romanian micro, small and medium-sized enterprises evidence.


  • Open Access

    Telework: Before and after COVID-19

    by Mirela Cătălina Türkeș, Daniela Roxana Vuță

    Telework is, today, a voluntary form of work organization in which the employee is located outside the employer’s premises, at home or elsewhere, under a telework contract, uses information and communication technologies (ICT) and works according to a predetermined schedule on the basis of an agreed supervisory mechanism and an online reporting system on the work undertaken.


  • Open Access

    Extending the Frontiers of Electronic Commerce Knowledge through Cybersecurity

    by Daniela Roxana Vuță, Eliza Nichifor, Ovidiu Mircea Țierean, Alexandra Zamfirache, Ioana Bianca Chițu, Tiberiu Foris, Gabriel Brătucu

    As technology becomes more sophisticated so do cyber-attacks. The resilience of electronic commerce organisations represents a critical point nowadays because it influences consumer and digital business behaviour. In this context, the cybersecurity and electronic commerce knowledge were reviewed as a unit. The main aim of this paper is to support researchers and managers in understanding the theoretical framework and to provide a knowledge-based model. To achieve this aim, the authors performed an analysis of 14,585 papers from the Web of Science Core Collection that generated two visualized networks, analyzed with the metrics mean silhouette, modularity, betweenness centrality, and citation bursts in the context of digital resilience. The mapping process results show that the human factor represents the central junction with the fear of cyber-attacks and the perception of online shopping as risky. The adoption of electronic commerce and mobile commerce are two challenging research lines in the global economic resilience. Their adoption enabled by big data, artificial intelligence, machine learning, and even blockchain technology can strengthen resilience even when cybersecurity education is needed.


  • AUGMENTED REALITY TECHNOLOGIES IN EDUCATION - A LITERATURE REVIEW

    by Daniela Roxana Vuță

    "Digital technologies advancements have reshaped the framework of the traditional classroom and taken educational curriculum to a different new level. More than ever, the education systems all over the world, strongly affected by the shock of the COVID-19 crisis, need to rely on innovation and digital resources. Augmented Reality (AR) technology can enable educators and students to access specialised materials beyond time and space. This paper presents a systematic review of literature on AR in education in the last 3 years. In total 30 research papers were analysed in this review, by using the content analysis method. Further research topics concerning the affordances of AR applications in education have been identified. "