Zhengjie Zhang
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Zhengjie Zhang has a total of 7 co-authors. Here are the top co-authors by number of shared publications:
Yan Mou
Business Travel College Sichuan Agricultural University 611830 Chengdu Sichuan China
2 shared publications- Caixia Yan
Sichuan Center for Rural Development Research, College of Management, Sichuan Agricultural University, 211 Huimin Rd, Chengdu 130062, China
1 shared publication - Dingde Xu
College of Management of Sichuan Agricultural University, Chengdu, China
1 shared publication - Jiahao Song
Department of Rural and Regional Development, College of Management, Sichuan Agricultural University, 211 Huimin Rd, Chengdu 130062, China
1 shared publication Jiahui He
Sichuan Agricultural University, Chengdu 611830, Sichuan, China
1 shared publicationLingyue Jiang
Business Travel College Sichuan Agricultural University 611830 Chengdu Sichuan China
1 shared publication
Latest Publications
- Open Access
- 23 December 2022
- Published by Atlantis Press SARL
- p. 111-119
The Influence of the Attributes of Interest-Based Virtual Community on Consumers’ Purchase Intention in the Context of the Internet—An Empirical Study Based on SIT Theory
- 23 December 2022
- Published by Atlantis Press SARL
- p. 111-119
Open AccessThe Influence of the Attributes of Interest-Based Virtual Community on Consumers’ Purchase Intention in the Context of the Internet—An Empirical Study Based on SIT Theory
- Open Access
- 17 April 2022
- Published by MDPI AG in International Journal of Environmental Research and Public Health
- Vol. 19 (8) , 4878
Rural Household Differentiation and Poverty Vulnerability: An Empirical Analysis Based on the Field Survey in Hubei, China
Rural family differentiation is an important perspective to analyze farmers’ behavior and poverty. Based on the data of 1673 farm households from rural field survey in 2019 in Hubei Province of China, this paper examines the main influencing factors of farm household differentiation on farm household poverty vulnerability from the perspective of the sustainable livelihoods of farm households. On this basis, the contribution of each influencing factor to farm household poverty vulnerability is analysed using the regression decomposition method. The results of the study show that the variables of farm household differentiation have a significant impact on poverty vulnerability, and the net household income per capita, which reflect the vertical differentiation of farm households, and the proportion of non-farm labor, which reflects the horizontal differentiation of farm households. Both have a significant negative impact on the poverty vulnerability of farm households. The regression decomposition method shows that the proportion of non-farm labor force, which reflects the horizontal differentiation of farm households, has the highest contribution to the poverty vulnerability of farm households. Human capital, natural capital, social capital, and physical capital also influence the poverty vulnerability of farm households to a certain extent.
- 17 April 2022
- Published by MDPI AG in International Journal of Environmental Research and Public Health
- Vol. 19 (8) , 4878
Open AccessRural Household Differentiation and Poverty Vulnerability: An Empirical Analysis Based on the Field Survey in Hubei, China
Rural family differentiation is an important perspective to analyze farmers’ behavior and poverty. Based on the data of 1673 farm households from rural field survey in 2019 in Hubei Province of China, this paper examines the main influencing factors of farm household differentiation on farm household poverty vulnerability from the perspective of the sustainable livelihoods of farm households. On this basis, the contribution of each influencing factor to farm household poverty vulnerability is analysed using the regression decomposition method. The results of the study show that the variables of farm household differentiation have a significant impact on poverty vulnerability, and the net household income per capita, which reflect the vertical differentiation of farm households, and the proportion of non-farm labor, which reflects the horizontal differentiation of farm households. Both have a significant negative impact on the poverty vulnerability of farm households. The regression decomposition method shows that the proportion of non-farm labor force, which reflects the horizontal differentiation of farm households, has the highest contribution to the poverty vulnerability of farm households. Human capital, natural capital, social capital, and physical capital also influence the poverty vulnerability of farm households to a certain extent.
- Open Access
- 1 April 2021
- Published by IOP Publishing in Journal of Physics: Conference Series
- Vol. 1852 (3) , 032057
Research on the Influence of Rumors on Consumers’ Irrational Purchasing Behavior under Public Crisis in the Era of Big Data
Based on COVID-19 and Persuasion Communication Theory, this study constructs a research model to analyze the influence of rumors on consumers’ irrational purchasing behavior in the context of public crisis. Using an online questionnaire survey, the empirical results show that information quantity, content features, platform credibility, and source credibility all have a significant positive impact on rumor credibility; rumor credibility has a significant positive impact on negative emotion; Negative emotions have a significant positive impact on irrational purchasing behavior. The platform, source, quantity, and content features of rumors will affect people’s trust in rumors. Rumors cause social panic and lead to a surge of negative emotion, making people lose rational judgment and make irrational purchasing behavior. These irrational behaviors are largely due to the panic about some rumors, the urgency, and suddenness of public crisis events, making people more willing to believe in the uncertain information and engage in some irrational consumption behaviors.
- 1 April 2021
- Published by IOP Publishing in Journal of Physics: Conference Series
- Vol. 1852 (3) , 032057
Open AccessResearch on the Influence of Rumors on Consumers’ Irrational Purchasing Behavior under Public Crisis in the Era of Big Data
Based on COVID-19 and Persuasion Communication Theory, this study constructs a research model to analyze the influence of rumors on consumers’ irrational purchasing behavior in the context of public crisis. Using an online questionnaire survey, the empirical results show that information quantity, content features, platform credibility, and source credibility all have a significant positive impact on rumor credibility; rumor credibility has a significant positive impact on negative emotion; Negative emotions have a significant positive impact on irrational purchasing behavior. The platform, source, quantity, and content features of rumors will affect people’s trust in rumors. Rumors cause social panic and lead to a surge of negative emotion, making people lose rational judgment and make irrational purchasing behavior. These irrational behaviors are largely due to the panic about some rumors, the urgency, and suddenness of public crisis events, making people more willing to believe in the uncertain information and engage in some irrational consumption behaviors.