Dmytro Talanchuk

Висвітлено перспективи використання вебресурсів в архівній справі. Вебсайт архівної установи можна вважати невід’ємним елементом у діяльності сучасної архівної установи та її комунікації. Він слугує для них засобом оперативного надання інформації особистого та архівного значення, взаємодії зі споживачами інформації, громадянами, сприяє інноваційній діяльності в умовах інформатизації суспільства. Вебсайт допомагає розвивати теорію та практику архівної справи. Проаналізовано переваги наявності вебсайту та висвітлено етапи створення порталу для архіву Національного університету «Львівська політехніка». Проєкт вебсайту створено на базі CMS WordPress; ця система має зрозумілий інтерфейс, вона легка для опанування навіть тим, хто ніколи не створював вебпортали. Реалізований проєкт, що показано в статті, повністю готовий до використання та впровадження в роботу університетського архіву. Проаналізовано відповідну літературу з метою підкреслити перспективи використання сучасних технологій в архівній справі та створено діаграми, які демонструють роботу порталу зсередини.

The problem statement. In Ukraine, libraries are not popular among the population as a place for leisure. The low popularity of libraries is the reason for global access to the Internet. The Internet, which is the reason for this, can help solve the problem of the low popularity of libraries in Ukraine. Examples of successful use of social networks in the process of promoting libraries are the libraries of New York, London or Paris. The purpose of the study is to develop a set of measures to promote the library. The methodology. To achieve the desired results, the scientific literature was analyzed. The strategy of work in social networks was defined. The best editors for working with publications have been identified. Social networks were analyzed to select the most popular among the target audience. The results. The result of the experiment is the design of a page on social networks, improving the image of the library and sharing information about its activities. The best editors for photo and video editing have been identified. We identified which documents are important in the activities of the library. The scientific novelty. The scientific article contains an example of how to promote the library in modern conditions. This method is not popular in Ukraine. But this article will help to find an approach to fix this problem. The article contains all the general information that a modern library may need in the process of promoting the institution. The practical significance. The described methodology of popularization of library activity can be used by any library. With the described procedure of library promotion, other institutions will be able to understand the importance of using modern technologies in the creation and promotion of their content and activities. Ukrainian libraries that will use the described methods will be able to promote themselves among young people and other residents of the village or city. The growing popularity of the library will provide an opportunity to organize thematic events and invite writers to present their books.

The article explores the problems of the functioning of e-commerce in Ukraine and a separate means of its management – an online store. The processes of the development of an online store are analyzed and investigated. The main stages of its implementation and the means of protecting the online store from external threats are described. Many companies that sell products create websites to increase profits. Creating a website requires relevant knowledge in this area. To increase profits, just creating a website will not be enough, you need to skillfully approach the development strategy and its design. The article describes the main stages of creating a site for a building materials store. Information models for a better understanding of processes are presented. The choice of CMS and its advantages are described, among which there are built-in payment systems and methods of delivery of goods. Describes the process of placing an order and the situation when the product is not. The process of the order confirmation is described. The information on what needs to be sent to the buyer after the order has been made and confirmed is described. The material presented in the article will help to find the right approach to creating and conducting online commerce. The article highlights the main aspects to consider when creating a website for sales. The material will help you choose a convenient CMS and provide information on the security of the website. The article will be useful to anyone who plans to open their website. Having a website in the company significantly enhances its image and has a positive effect on revenue, because then the company’s services will be available to a large number of people. The article also addresses the security of the website to prevent hacking.

The article presents the results of a study of the development of the page on the social network Instagram. A review of scientific sources that cover data on the promotion of profiles on social networks. To achieve this goal, a universal flowchart of the algorithm of actions was created, which will help to get reactions to the distributed content. The limits of interaction with the content that will help to avoid blocking the page are highlighted and the statistics of the page based on which the research of the social network Instagram was conducted are shown. The growing popularity of the social network Instagram encourages the study of methods to promote the profile This study contains information about methods of promoting the page that does not require money. The flowchart will help start-up bloggers and small businesses that do not have the funds to advertise to gain additional reach of the target audience. This block diagram is universal and does not require special topics of the pages. The shown statistics will prove the efficiency of the created block diagram of the page development algorithm. With the help of the flowchart, users will be able to receive additional hundreds, sometimes thousands, of additional target audience reach and content interactions. A study was conducted to determine the best time to publish content. Properly chosen time increases the chances of greater coverage of people on the social network. To determine the time, a foreign study was analyzed and a new one was conducted based on its own Instagram page and KeyHole resource. The article describes the effectiveness and importance of using correct and thematic hashtags. The use of hashtags, as well as other described methods, will help increase the reach of the target audience. The statistics show the effectiveness of this method of popularizing the page and describe the optimal number of hashtags per post.