AMArunesh Mathur

Arunesh Mathur

*This is an algorithmically generated author record based on publicly available information.

Arunesh Mathur has a total of 14 co-authors. Here are the top co-authors by number of shared publications:


Latest Publications

  • Open Access

    Emerging Transdisciplinary Perspectives to Confront Dark Patterns

    by Colin M. Gray, Shruthi Sai Chivukula, Kerstin Bongard-Blanchy, Arunesh Mathur, Johanna T. Gunawan, Brennan Schaffner

    Technology ethics is increasingly at the forefront of human-computer interaction scholarship, with increasing visibility not only to end users of technology, but also regulators, technology practitioners, and platforms. The notion of “dark patterns” has emerged as one common framing of technology manipulation, describing instances where psychological or perceptual tricks are used to decrease user agency and autonomy. In this panel, we have assembled a group of highly diverse early-career scholars that have built a transdisciplinary approach to scholarship on dark patterns, engaging with a range of socio-technical approaches and perspectives. Panelists will discuss their methodological approaches, key research questions to be considered in this emerging area of scholarship, and necessary connections between and among disciplinary perspectives to engage with the diverse constituencies that frame the creation, use, and impacts of dark patterns.


  • Open Access

    Manipulative tactics are the norm in political emails: Evidence from 300K emails from the 2020 US election cycle

    by Arunesh Mathur, Angelina Wang, Carsten Schwemmer, Maia Hamin, Brandon M Stewart, Arvind Narayanan

    We collect and analyze a corpus of more than 300,000 political emails sent during the 2020 US election cycle. These emails were sent by over 3000 political campaigns and organizations including federal and state level candidates as well as Political Action Committees. We find that in this corpus, manipulative tactics—techniques using some level of deception or clickbait—are the norm, not the exception. We measure six specific tactics senders use to nudge recipients to open emails. Three of these tactics—“dark patterns”—actively deceive recipients through the email user interface, for example, by formatting “from:” fields so that they create the false impression the message is a continuation of an ongoing conversation. The median active sender uses such tactics 5% of the time. The other three tactics, like sensationalistic clickbait—used by the median active sender 37% of the time—are not directly deceptive, but instead, exploit recipients’ curiosity gap and impose pressure to open emails. This can further expose recipients to deception in the email body, such as misleading claims of matching donations. Furthermore, by collecting emails from different locations in the US, we show that senders refine these tactics through A/B testing. Finally, we document disclosures of email addresses between senders in violation of privacy policies and recipients’ expectations. Cumulatively, these tactics undermine voters’ autonomy and welfare, exacting a particularly acute cost for those with low digital literacy. We offer the complete corpus of emails at https://electionemails2020.org for journalists and academics, which we hope will support future work.


  • Open Access

    You, Me, and IoT: How Internet-connected Consumer Devices Affect Interpersonal Relationships

    by Noah Apthorpe, Pardis Emami-Naeini, Arunesh Mathur, Marshini Chetty, Nick Feamster

    Internet-connected consumer devices have rapidly increased in popularity; however, relatively little is known about how these technologies are affecting interpersonal relationships in multi-occupant households. In this study, we conduct 13 semi-structured interviews and survey 508 individuals from a variety of backgrounds to discover and categorize how consumer IoT devices are affecting interpersonal relationships in the United States. We highlight several themes, providing exploratory data about the pervasiveness of interpersonal costs and benefits of consumer IoT devices. These results inform follow-up studies and design priorities for future IoT technologies to amplify positive and reduce negative interpersonal effects.