Inna Balahurovska
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Research Subjects
Inna Balahurovska has a total of 25 co-authors. Here are the top co-authors by number of shared publications:
- Hanna Shvindina
Sumy State University, Sumy, Ukraine
5 shared publications - Tetyana Mayboroda
Sumy State University
3 shared publications - Alona Yevdokymova
Sumy State University
2 shared publications - Ihor Rekunenko
Sumy State University
2 shared publications - Oleksii Dzydzyguri
Сумський державний університет
2 shared publications - Vasyl Karpusha
Sumy State University, Sumy, Ukraine
2 shared publications
Latest Publications
- Open Access
- 16 March 2026
- Published by Klaipeda University Press in Regional Formation and Development Studies
- Vol. 48 (1) , 17-28
Communication Practices of E-Leadership for Enhancing Project Performance
The article examines communication practices of e-leadership in the context of the digital transformation of project management. It is emphasised that effective electronic communication is a factor in the effectiveness of modern teams, as it ensures the transparency of management processes, the consistency of actions, trust, the motivation of participants, and timely decision making. It is shown that e-communication performs not only an operational but also a strategic function, transforming information flows into a resource for organisational development, knowledge exchange, and increasing innovative potential. The main levels of e-communication (technological, managerial and emotional-behavioural) are systematised, and it is determined that their interaction creates a synergistic effect that enhances productivity, involvement, creativity, and team cohesion. It is substantiated that the combination of the leader’s technological competence with an empathetic approach forms a new model of digital interaction based on openness, responsibility, psychological safety and orientation to common values. It is revealed that e-leadership emerges as an integrated management concept, within which communication is the central mechanism for building trust, partnership, emotional stability, and innovative thinking in digital teams. The results of the study prove that e-communication is a strategic management resource that determines the resilience of project organisations, ensures adaptability to changes in the external environment, and contributes to a sustainable increase in the effectiveness of project implementation in the digital era.
- 16 March 2026
- Published by Klaipeda University Press in Regional Formation and Development Studies
- Vol. 48 (1) , 17-28
Open AccessCommunication Practices of E-Leadership for Enhancing Project Performance
The article examines communication practices of e-leadership in the context of the digital transformation of project management. It is emphasised that effective electronic communication is a factor in the effectiveness of modern teams, as it ensures the transparency of management processes, the consistency of actions, trust, the motivation of participants, and timely decision making. It is shown that e-communication performs not only an operational but also a strategic function, transforming information flows into a resource for organisational development, knowledge exchange, and increasing innovative potential. The main levels of e-communication (technological, managerial and emotional-behavioural) are systematised, and it is determined that their interaction creates a synergistic effect that enhances productivity, involvement, creativity, and team cohesion. It is substantiated that the combination of the leader’s technological competence with an empathetic approach forms a new model of digital interaction based on openness, responsibility, psychological safety and orientation to common values. It is revealed that e-leadership emerges as an integrated management concept, within which communication is the central mechanism for building trust, partnership, emotional stability, and innovative thinking in digital teams. The results of the study prove that e-communication is a strategic management resource that determines the resilience of project organisations, ensures adaptability to changes in the external environment, and contributes to a sustainable increase in the effectiveness of project implementation in the digital era.
- 30 December 2025
- Published by Publishing House Helvetica (Publications) in Herald UNU. International Economic Relations And World Economy
- No. 58
SOCIO-PSYCHOLOGICAL FEATURES OF IMPLEMENTING INFORMATION SECURITY MANAGEMENT SYSTEMS
The article examines the socio-psychological features of implementing information security management systems (ISMS) in enterprises. The authors argue that the effectiveness of such systems is determined not only by technical equipment and the regulatory framework, but primarily by the human factor, including the level of organizational culture, trust, and psychological climate within the team. The paper summarizes the results of modern scientific research, international standards from the ISO/IEC 27xxx series, and practical cases from enterprises implementing information security policies. A systemic and interdisciplinary approach is applied, combining methods of cybersecurity, management, and organizational psychology. A classification of six groups of restrictions that arise within the framework of information security policies and directly affect personnel is proposed. Based on the analysis of empirical examples, it is proven that excessive control and regulation lead to an increase in stress levels, professional burnout, sabotage, and the erosion of trust between employees. It is emphasized that strict, formalized policies, without taking into account the socio-psychological aspects, can undermine the effectiveness of even the most modern technical means of protection. The authors note that the successful functioning of the ISMS is possible only if technical, organizational, and behavioral measures are combined, a culture of trust is established, transparency is maintained, and a conscious responsibility is assumed by each employee. The article emphasizes the need for an adaptive approach to implementing information security, which involves regulating policies, training personnel, developing employee psychological resilience, and integrating organizational ethics principles into daily management practices. The results obtained expand the understanding of socio-psychological factors in the field of cybersecurity and can be used to improve corporate strategies for information security management and the development of a security culture in organizations.
- 30 December 2025
- Published by Publishing House Helvetica (Publications) in Herald UNU. International Economic Relations And World Economy
- No. 58
SOCIO-PSYCHOLOGICAL FEATURES OF IMPLEMENTING INFORMATION SECURITY MANAGEMENT SYSTEMS
The article examines the socio-psychological features of implementing information security management systems (ISMS) in enterprises. The authors argue that the effectiveness of such systems is determined not only by technical equipment and the regulatory framework, but primarily by the human factor, including the level of organizational culture, trust, and psychological climate within the team. The paper summarizes the results of modern scientific research, international standards from the ISO/IEC 27xxx series, and practical cases from enterprises implementing information security policies. A systemic and interdisciplinary approach is applied, combining methods of cybersecurity, management, and organizational psychology. A classification of six groups of restrictions that arise within the framework of information security policies and directly affect personnel is proposed. Based on the analysis of empirical examples, it is proven that excessive control and regulation lead to an increase in stress levels, professional burnout, sabotage, and the erosion of trust between employees. It is emphasized that strict, formalized policies, without taking into account the socio-psychological aspects, can undermine the effectiveness of even the most modern technical means of protection. The authors note that the successful functioning of the ISMS is possible only if technical, organizational, and behavioral measures are combined, a culture of trust is established, transparency is maintained, and a conscious responsibility is assumed by each employee. The article emphasizes the need for an adaptive approach to implementing information security, which involves regulating policies, training personnel, developing employee psychological resilience, and integrating organizational ethics principles into daily management practices. The results obtained expand the understanding of socio-psychological factors in the field of cybersecurity and can be used to improve corporate strategies for information security management and the development of a security culture in organizations.
- Open Access
- 1 December 2025
- Published by Walter de Gruyter GmbH in System Safety: Human - Technical Facility - Environment
- Vol. 7 (1) , 257-263
Three Perspectives on Leadership 5.0
Leadership 5.0 represents an emerging concept that expands traditional theories of leadership by integrating technological, social, and human-centered principles. Despite the increasing relevance of this paradigm, its conceptual boundaries and social implications remain insufficiently systematized in the literature. Therefore, the purpose of this article is to provide a comprehensive theoretical examination of Leadership 5.0 through three analytical perspectives: as a social phenomenon, as a social process, and as a social influence. The study is based on an in-depth theoretical analysis of scientific publications and a synthesis of existing approaches to Leadership 5.0. The article clarifies the conceptual meaning of Leader 5.0, identifies the norms and values associated with this leadership model, and systematizes the mechanisms through which leaders influence organizational culture, follower behavior, and social structures. The results of the analysis reveal the nature of Leadership 5.0 and expand the theoretical discourse on Leadership 5.0 by proposing an integrated three-perspective conceptual framework and outlining practical implications for management development in the digital era.
- 1 December 2025
- Published by Walter de Gruyter GmbH in System Safety: Human - Technical Facility - Environment
- Vol. 7 (1) , 257-263
Open AccessThree Perspectives on Leadership 5.0
Leadership 5.0 represents an emerging concept that expands traditional theories of leadership by integrating technological, social, and human-centered principles. Despite the increasing relevance of this paradigm, its conceptual boundaries and social implications remain insufficiently systematized in the literature. Therefore, the purpose of this article is to provide a comprehensive theoretical examination of Leadership 5.0 through three analytical perspectives: as a social phenomenon, as a social process, and as a social influence. The study is based on an in-depth theoretical analysis of scientific publications and a synthesis of existing approaches to Leadership 5.0. The article clarifies the conceptual meaning of Leader 5.0, identifies the norms and values associated with this leadership model, and systematizes the mechanisms through which leaders influence organizational culture, follower behavior, and social structures. The results of the analysis reveal the nature of Leadership 5.0 and expand the theoretical discourse on Leadership 5.0 by proposing an integrated three-perspective conceptual framework and outlining practical implications for management development in the digital era.
- Open Access
- 4 August 2025
- Published by Walter de Gruyter GmbH in Management Systems in Production Engineering
- Vol. 33 (3) , 371-379
Analysis of the Impact of Cross-Border Energy Trade on the Energy Security of European Countries
The study is devoted to analyzing the impact of cross-border energy trade on the energy security of European countries and the management of energy flows at the international level. The main goal is to assess changes in the energy market structure and analyze management models for coordinating cross-border energy flows, mainly using the example of ENTSO-E. In the context of an unstable geopolitical environment, the problem of finding optimal mechanisms for ensuring energy security through international coordination of energy trade arises. It is precisely the lack of coordination of cross-border energy flows and the risks of supply disruptions that require systematic scientific analysis. To achieve this goal, the study employed system analysis, comparative and content analysis of regulatory documents, and economic-statistical analysis of the dynamics of cross-border energy trade. The main results indicate that cross-border trade plays a critical role in ensuring the region’s energy sustainability, and the integration of the Ukrainian energy system into ENTSO-E contributes to the stability of the energy supply and the expansion of its role in the European energy market. At the same time, international mechanisms for managing energy flows, particularly the market and balancing mechanisms of ENTSO-E, ensure effective coordination between countries and increase energy security. The study visualizes the elements of the energy flow management process using the case of ENTSO-E, which allows us to clearly demonstrate the mechanisms for coordinating cross-border energy trade. It is concluded that further research in this area should focus on improving models for managing cross-border energy flows, providing financial support for integrating RES, and analyzing the impact of digital technologies on optimizing energy management.
- 4 August 2025
- Published by Walter de Gruyter GmbH in Management Systems in Production Engineering
- Vol. 33 (3) , 371-379
Open AccessAnalysis of the Impact of Cross-Border Energy Trade on the Energy Security of European Countries
The study is devoted to analyzing the impact of cross-border energy trade on the energy security of European countries and the management of energy flows at the international level. The main goal is to assess changes in the energy market structure and analyze management models for coordinating cross-border energy flows, mainly using the example of ENTSO-E. In the context of an unstable geopolitical environment, the problem of finding optimal mechanisms for ensuring energy security through international coordination of energy trade arises. It is precisely the lack of coordination of cross-border energy flows and the risks of supply disruptions that require systematic scientific analysis. To achieve this goal, the study employed system analysis, comparative and content analysis of regulatory documents, and economic-statistical analysis of the dynamics of cross-border energy trade. The main results indicate that cross-border trade plays a critical role in ensuring the region’s energy sustainability, and the integration of the Ukrainian energy system into ENTSO-E contributes to the stability of the energy supply and the expansion of its role in the European energy market. At the same time, international mechanisms for managing energy flows, particularly the market and balancing mechanisms of ENTSO-E, ensure effective coordination between countries and increase energy security. The study visualizes the elements of the energy flow management process using the case of ENTSO-E, which allows us to clearly demonstrate the mechanisms for coordinating cross-border energy trade. It is concluded that further research in this area should focus on improving models for managing cross-border energy flows, providing financial support for integrating RES, and analyzing the impact of digital technologies on optimizing energy management.
- 3 July 2025
- Published by Springer Nature
- p. 489-502
Comprehensive Study of the Renewable Energy Market Development and Management of the Energy System in Ukraine
- 3 July 2025
- Published by Springer Nature
- p. 489-502
Comprehensive Study of the Renewable Energy Market Development and Management of the Energy System in Ukraine
- Open Access
- 12 February 2025
- Published by LLC CPC Business Perspectives in Problems and Perspectives in Management
- Vol. 23 (1) , 209-224
The use of artificial intelligence in public administration: Bibliometric analysis
Artificial intelligence in public administration is critical for the modernization of the public sector and adaptation to the challenges of modern society. The paper analyzes studies dedicated to the impact of artificial intelligence on the efficiency, innovation, and transparency of management processes in the public sector using meta- and bibliometric analysis. The goal is to identify the main areas and keywords that highlight theoretical and practical aspects of artificial intelligence in public administration. In total, 879 scientific articles were analyzed, of which 598 works are devoted to artificial intelligence. Dynamic time analysis revealed a significant surge in scientific interest in artificial intelligence in public administration: from 2010 to 2019, 135 publications were devoted to this issue, and from 2020 to 2024, 421. Bibliographic maps of keywords and publication maps showed the main thematic areas of research on artificial intelligence: the application of AI in public administration and the public sector, decision-making in public administration, data management and digital technologies in public administration, and the strategic use of AI to forecast socio-economic trends.The obtained data became the basis for expanding the scientific and practical potential of using artificial intelligence in public administration. The main areas of future research will concern the regulation of ethical issues to ensure the trust of citizens, the development of a regulatory framework and standards, increasing the efficiency of public services, the integration of artificial intelligence into strategic planning, and the use of artificial intelligence to achieve sustainable development goals. AcknowledgmentThe analysis was carried out within the framework of the implementation of the perspective plan for the development of the scientific area “Social Sciences” of Sumy State University, number d/r 0121U112685.
- 12 February 2025
- Published by LLC CPC Business Perspectives in Problems and Perspectives in Management
- Vol. 23 (1) , 209-224
Open AccessThe use of artificial intelligence in public administration: Bibliometric analysis
Artificial intelligence in public administration is critical for the modernization of the public sector and adaptation to the challenges of modern society. The paper analyzes studies dedicated to the impact of artificial intelligence on the efficiency, innovation, and transparency of management processes in the public sector using meta- and bibliometric analysis. The goal is to identify the main areas and keywords that highlight theoretical and practical aspects of artificial intelligence in public administration. In total, 879 scientific articles were analyzed, of which 598 works are devoted to artificial intelligence. Dynamic time analysis revealed a significant surge in scientific interest in artificial intelligence in public administration: from 2010 to 2019, 135 publications were devoted to this issue, and from 2020 to 2024, 421. Bibliographic maps of keywords and publication maps showed the main thematic areas of research on artificial intelligence: the application of AI in public administration and the public sector, decision-making in public administration, data management and digital technologies in public administration, and the strategic use of AI to forecast socio-economic trends.The obtained data became the basis for expanding the scientific and practical potential of using artificial intelligence in public administration. The main areas of future research will concern the regulation of ethical issues to ensure the trust of citizens, the development of a regulatory framework and standards, increasing the efficiency of public services, the integration of artificial intelligence into strategic planning, and the use of artificial intelligence to achieve sustainable development goals. AcknowledgmentThe analysis was carried out within the framework of the implementation of the perspective plan for the development of the scientific area “Social Sciences” of Sumy State University, number d/r 0121U112685.
- 1 January 2025
- Published by Sumy State University in Economic sustainability and business practices
- Vol. 2 (1) , 9-17
Ukraine’s cross-border energy security as a strategy for reducing energy dependence and developing renewable energy exports
The article considers the issue of cross-border energy security in Ukraine as a strategy for reducing dependence on energy imports and developing renewable energy. The theoretical foundations of cross-border energy security are studied; in particular, approaches to ensuring energy independence and integration into international energy markets are identified. The role of renewable energy in strengthening energy security is revealed, and the potential of renewable energy sources in diversifying the energy balance and reducing dependence on traditional energy sources is analysed. Special attention is paid to the development of prosumerism as a mechanism for increasing energy autonomy and sustainability of the energy system of Ukraine. The article aims to study the main issues of Ukraine’s cross-border energy security, determine its role in ensuring energy independence, and analyse strategic directions for the development of renewable energy to reduce dependence on imported energy resources. Based on the analysis of the world experience of cross-border energy cooperation, the main strategic directions for the development of Ukraine’s energy policy have been identified, including diversification of energy supply, introduction of innovative technologies, expansion of integration with European energy markets, and creation of conditions for attracting investments in renewable energy. The scientific novelty of the study lies in the comprehensive approach to assessing the cross-border energy security of Ukraine, considering modern geopolitical challenges and the potential of renewable energy sources. The strategic directions for developing Ukraine’s energy sector to reduce dependence on imported energy carriers and to form sustainable mechanisms in the energy sector have been systematized. The practical significance of the results obtained lies in the possibility of applying the developments to form a state policy in the field of energy security, developing instruments to support the development of renewable energy, and improving the mechanisms for the integration of Ukraine into the European energy space. The study’s findings may be helpful for government authorities, energy companies, investors, and the scientific community dealing with energy policy and sustainable development.
- 1 January 2025
- Published by Sumy State University in Economic sustainability and business practices
- Vol. 2 (1) , 9-17
Ukraine’s cross-border energy security as a strategy for reducing energy dependence and developing renewable energy exports
The article considers the issue of cross-border energy security in Ukraine as a strategy for reducing dependence on energy imports and developing renewable energy. The theoretical foundations of cross-border energy security are studied; in particular, approaches to ensuring energy independence and integration into international energy markets are identified. The role of renewable energy in strengthening energy security is revealed, and the potential of renewable energy sources in diversifying the energy balance and reducing dependence on traditional energy sources is analysed. Special attention is paid to the development of prosumerism as a mechanism for increasing energy autonomy and sustainability of the energy system of Ukraine. The article aims to study the main issues of Ukraine’s cross-border energy security, determine its role in ensuring energy independence, and analyse strategic directions for the development of renewable energy to reduce dependence on imported energy resources. Based on the analysis of the world experience of cross-border energy cooperation, the main strategic directions for the development of Ukraine’s energy policy have been identified, including diversification of energy supply, introduction of innovative technologies, expansion of integration with European energy markets, and creation of conditions for attracting investments in renewable energy. The scientific novelty of the study lies in the comprehensive approach to assessing the cross-border energy security of Ukraine, considering modern geopolitical challenges and the potential of renewable energy sources. The strategic directions for developing Ukraine’s energy sector to reduce dependence on imported energy carriers and to form sustainable mechanisms in the energy sector have been systematized. The practical significance of the results obtained lies in the possibility of applying the developments to form a state policy in the field of energy security, developing instruments to support the development of renewable energy, and improving the mechanisms for the integration of Ukraine into the European energy space. The study’s findings may be helpful for government authorities, energy companies, investors, and the scientific community dealing with energy policy and sustainable development.
- Open Access
- 29 August 2024
- Published by Hapres in Journal of Sustainability Research
- Vol. 6 (3)
Ethical Partnership between Representatives of Institutions in the Implementation of Sustainable Development Projects
Agenda 2030 underscores the necessity of a long-term perspective in project implementation and emphasises the facilitation of effective partnerships among diverse institutions based on their characteristics, cumulative experiences, and resource constraints. The study consists of two stages. The first stage involves a literature analysis, using Scopus, Web of Science, and the KnowSDGs web platform. The second stage covers the visualisation of interactions between leading institutions for the implementation of sustainable development projects. Colour coding was used to visualise the components of the ethical partnership model. The paper underlines central sustainable development values such as justice, responsibility, freedom, dignity, democracy, life, quality of life, safety, and environmental stewardship. Ethical leadership alleviates societal tensions and fosters a culture of ethical collaboration, thereby facilitating the realisation of SDGs across economic, social, and environmental domains. To execute sustainable development projects, ethically grounded partnerships are formed among institutional representatives. The emergence of such ethical partnerships is a distinct goal and a means of achieving sustainable development objectives. The efficacy of ethical partnerships lies in upholding institutional ethics, supporting one another across management levels, and exemplifying ethical values in forging new partnerships. The proposed ethical partnership model offers specialists a blueprint for cultivating sustainable intersectoral partnerships rooted in shared values to alleviate society’s scepticism towards institutional endeavours in sustainable development.
- 29 August 2024
- Published by Hapres in Journal of Sustainability Research
- Vol. 6 (3)
Open AccessEthical Partnership between Representatives of Institutions in the Implementation of Sustainable Development Projects
Agenda 2030 underscores the necessity of a long-term perspective in project implementation and emphasises the facilitation of effective partnerships among diverse institutions based on their characteristics, cumulative experiences, and resource constraints. The study consists of two stages. The first stage involves a literature analysis, using Scopus, Web of Science, and the KnowSDGs web platform. The second stage covers the visualisation of interactions between leading institutions for the implementation of sustainable development projects. Colour coding was used to visualise the components of the ethical partnership model. The paper underlines central sustainable development values such as justice, responsibility, freedom, dignity, democracy, life, quality of life, safety, and environmental stewardship. Ethical leadership alleviates societal tensions and fosters a culture of ethical collaboration, thereby facilitating the realisation of SDGs across economic, social, and environmental domains. To execute sustainable development projects, ethically grounded partnerships are formed among institutional representatives. The emergence of such ethical partnerships is a distinct goal and a means of achieving sustainable development objectives. The efficacy of ethical partnerships lies in upholding institutional ethics, supporting one another across management levels, and exemplifying ethical values in forging new partnerships. The proposed ethical partnership model offers specialists a blueprint for cultivating sustainable intersectoral partnerships rooted in shared values to alleviate society’s scepticism towards institutional endeavours in sustainable development.
- Open Access
- 15 August 2024
- Published by Walter de Gruyter GmbH in System Safety: Human - Technical Facility - Environment
- Vol. 6 (1) , 16-25
The Importance of Roboethics in Innovation Technology Management
The article considers topical issues of roboethics and its importance in innovation technology management in the modern technological environment. The paper examines the role of leadership in the modern technological environment and analyzes the interaction between humans and robots. The authors studied the influence of robotics on interpersonal relations, collective work, and the adaptation of workers to modern technological challenges. The work pays special attention to the ethical aspects of human interaction with robots in an innovative environment. The article's authors highlight the importance of developing ethical standards to ensure safety, efficiency, and social responsibility in innovation management. The study carried out an in-depth analysis of the aspects mentioned above. It made conclusions that contribute to the understanding of the critical problems of roboethics in the innovative management of technologies and also determined the ways of further research for the practical introduction of robotics in the corporate environment.
- 15 August 2024
- Published by Walter de Gruyter GmbH in System Safety: Human - Technical Facility - Environment
- Vol. 6 (1) , 16-25
Open AccessThe Importance of Roboethics in Innovation Technology Management
The article considers topical issues of roboethics and its importance in innovation technology management in the modern technological environment. The paper examines the role of leadership in the modern technological environment and analyzes the interaction between humans and robots. The authors studied the influence of robotics on interpersonal relations, collective work, and the adaptation of workers to modern technological challenges. The work pays special attention to the ethical aspects of human interaction with robots in an innovative environment. The article's authors highlight the importance of developing ethical standards to ensure safety, efficiency, and social responsibility in innovation management. The study carried out an in-depth analysis of the aspects mentioned above. It made conclusions that contribute to the understanding of the critical problems of roboethics in the innovative management of technologies and also determined the ways of further research for the practical introduction of robotics in the corporate environment.
- Open Access
- 5 March 2024
- Published by Klaipeda University Press in Regional Formation and Development Studies
- Vol. 42 (1) , 5-16
Management Activities to Motivate and Establish Employee Loyalty
Publisher: Klaipėdos universitetas, Journal: Regional Formation and Development Studies, Title: Management Activities to Motivate and Establish Employee Loyalty, Authors: Inna Balahurovska , The work examines modern strategies and management approaches aimed at increasing the level of motivation and establishing the loyalty of personnel in organisations. An analysis of the integrated management activity model, which is specially adapted to achieve maximum efficiency in the context of employee motivation and loyalty, was carried out. The main focus of the research is on the role of leadership in creating a favourable working environment and forming a positive working atmosphere. The author also considered modern management technologies that simplify motivation processes and ensure transparency in the interaction between management and staff. The literature review and the analysis of the integrated model help to reveal the key aspects and principles that underlie the successful management of employee motivation and loyalty in modern organisations. The article’s conclusions serve as a basis for further research and development of personnel management strategies.
- 5 March 2024
- Published by Klaipeda University Press in Regional Formation and Development Studies
- Vol. 42 (1) , 5-16
Open AccessManagement Activities to Motivate and Establish Employee Loyalty
Publisher: Klaipėdos universitetas, Journal: Regional Formation and Development Studies, Title: Management Activities to Motivate and Establish Employee Loyalty, Authors: Inna Balahurovska , The work examines modern strategies and management approaches aimed at increasing the level of motivation and establishing the loyalty of personnel in organisations. An analysis of the integrated management activity model, which is specially adapted to achieve maximum efficiency in the context of employee motivation and loyalty, was carried out. The main focus of the research is on the role of leadership in creating a favourable working environment and forming a positive working atmosphere. The author also considered modern management technologies that simplify motivation processes and ensure transparency in the interaction between management and staff. The literature review and the analysis of the integrated model help to reveal the key aspects and principles that underlie the successful management of employee motivation and loyalty in modern organisations. The article’s conclusions serve as a basis for further research and development of personnel management strategies.