María Guijarro-García
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Research Subjects
María Guijarro-García has a total of 20 co-authors. Here are the top co-authors by number of shared publications:
- Esther Pagán-Castaño
ESIC Business & Marketing School, ESIC University
3 shared publications - José Fernando Gallego-Nicholls
ESIC Business & Marketing School
2 shared publications - Renata Silvia Lödar-Miculeac
ESIC Business & Marketing School
2 shared publications - Sandra Enri-Peiró
ESIC Business Marketing School, ESIC University
2 shared publications - Agustín Carrilero-Castillo
ESIC BUSINESS & MARKETING SCHOOL, Valencia, Spain
1 shared publication - András Szeberényi
Department of International and Applied Economics, Széchenyi István University, 9026 Győr, Hungary
1 shared publication
Latest Publications
- 1 June 2026
- Published by Universitat Politecnica de Valencia
- p. 128-135
Technology as a Lever for Female Entrepreneurship in the STEM Sector: Key Terms and Implications for Management
Female entrepreneurship constitutes a relevant driver of economic and social development, particularly in STEM sectors (science, technology, engineering, and mathematics), where structural inequalities and cultural barriers continue to limit the participation of women entrepreneurs (Adikaram & Razik, 2023). Recent literature highlights that access to networks, resources, and advanced technologies is essential to foster their presence in innovative ecosystems (Borham et al., 2024; Voss et al., 2025). In this context, technology—particularly artificial intelligence—emerges as a key lever to reduce gaps and expand opportunities (Gagliardi & Novelli, 2025). This article is structured as follows: introduction, theoretical framework, methodology, and preliminary results, in order to analyse these dynamics.
- 1 June 2026
- Published by Universitat Politecnica de Valencia
- p. 128-135
Technology as a Lever for Female Entrepreneurship in the STEM Sector: Key Terms and Implications for Management
Female entrepreneurship constitutes a relevant driver of economic and social development, particularly in STEM sectors (science, technology, engineering, and mathematics), where structural inequalities and cultural barriers continue to limit the participation of women entrepreneurs (Adikaram & Razik, 2023). Recent literature highlights that access to networks, resources, and advanced technologies is essential to foster their presence in innovative ecosystems (Borham et al., 2024; Voss et al., 2025). In this context, technology—particularly artificial intelligence—emerges as a key lever to reduce gaps and expand opportunities (Gagliardi & Novelli, 2025). This article is structured as follows: introduction, theoretical framework, methodology, and preliminary results, in order to analyse these dynamics.
- Open Access
- 1 September 2025
- Published by Fundacion de Estudios Superiores e Investigacion ESIC in ESIC Market
- Vol. 56 (3) , e423
The role of digital transformation as a key driver of competitiveness in small and medium-sized enterprises
Objective: The aim is to identify the main factors reported in the literature regarding digital transformation (DT) in small and medium-sized enterprises (SMEs). The goal is also to indicate the optimal trend in this field of study. Methodology: The research is based on bibliometric and co-occurrence analyses. VOSviewer software and Power BI were used for the data analysis. Results: The analysis identifies the main gaps in the literature on DT in SMEs. It also highlights key indicators in this body of research, such as the most commonly used methodologies and the specific variables or dimensions of DT that have been frequently studied but require further refinement or deeper exploration. The bibliometric and co-occurrence analyses shed light on critical concepts such as innovation and digital marketing. Limitations: Future studies could adopt a broader approach to enrich the empirical research on SMEs. For instance, studies could examine how some of the key elements outlined in the managerial implications influence the adoption of DT. Practical implications: Clear managerial implications are provided to guide policies to foster DT in SMEs. The paper emphasises the importance of understanding key parameters such as digital skills.
- 1 September 2025
- Published by Fundacion de Estudios Superiores e Investigacion ESIC in ESIC Market
- Vol. 56 (3) , e423
Open AccessThe role of digital transformation as a key driver of competitiveness in small and medium-sized enterprises
Objective: The aim is to identify the main factors reported in the literature regarding digital transformation (DT) in small and medium-sized enterprises (SMEs). The goal is also to indicate the optimal trend in this field of study. Methodology: The research is based on bibliometric and co-occurrence analyses. VOSviewer software and Power BI were used for the data analysis. Results: The analysis identifies the main gaps in the literature on DT in SMEs. It also highlights key indicators in this body of research, such as the most commonly used methodologies and the specific variables or dimensions of DT that have been frequently studied but require further refinement or deeper exploration. The bibliometric and co-occurrence analyses shed light on critical concepts such as innovation and digital marketing. Limitations: Future studies could adopt a broader approach to enrich the empirical research on SMEs. For instance, studies could examine how some of the key elements outlined in the managerial implications influence the adoption of DT. Practical implications: Clear managerial implications are provided to guide policies to foster DT in SMEs. The paper emphasises the importance of understanding key parameters such as digital skills.
- Open Access
- 12 May 2025
- Published by University of Maribor
- p. 415-424
Leveraging AI-Driven Supply Chain Analytics for Accelerating the Circular Economy: A Focus on Real-Time Resource Management and Extended Product Life-Cycles
Digital supply chains are increasingly critical to advancing circular‑economy models because they couple artificial intelligence (AI), the Internet of Things (IoT) and big‑data analytics to provide real‑time resource tracking, predictive maintenance and data‑driven end‑of‑life product management. Purpose – This article investigates how such AI‑enabled analytics accelerate the shift from linear to circular supply chains. Design/methodology/approach – A systematic literature review followed by a Summative Content Analysis (SCA) was conducted on eight Web of Science‑indexed articles published between December 2024 and March 2025. Findings – The evidence shows that integrating AI‑based analytics strengthens supply‑chain resilience, cuts resource inefficiencies and supports closed‑loop flows, provided that organisational capabilities and policy frameworks are in place. Research implications – The study consolidates emerging knowledge on the enablers and barriers of AI‑driven circular supply chains and proposes future research avenues. Practical implications – Managers can leverage real‑time analytics to extend product life‑cycles and minimise waste. Originality/value – This is one of the first reviews to apply SCA to recent empirical work at the intersection of AI, supply‑chain analytics and the circular economy.
- 12 May 2025
- Published by University of Maribor
- p. 415-424
Open AccessLeveraging AI-Driven Supply Chain Analytics for Accelerating the Circular Economy: A Focus on Real-Time Resource Management and Extended Product Life-Cycles
Digital supply chains are increasingly critical to advancing circular‑economy models because they couple artificial intelligence (AI), the Internet of Things (IoT) and big‑data analytics to provide real‑time resource tracking, predictive maintenance and data‑driven end‑of‑life product management. Purpose – This article investigates how such AI‑enabled analytics accelerate the shift from linear to circular supply chains. Design/methodology/approach – A systematic literature review followed by a Summative Content Analysis (SCA) was conducted on eight Web of Science‑indexed articles published between December 2024 and March 2025. Findings – The evidence shows that integrating AI‑based analytics strengthens supply‑chain resilience, cuts resource inefficiencies and supports closed‑loop flows, provided that organisational capabilities and policy frameworks are in place. Research implications – The study consolidates emerging knowledge on the enablers and barriers of AI‑driven circular supply chains and proposes future research avenues. Practical implications – Managers can leverage real‑time analytics to extend product life‑cycles and minimise waste. Originality/value – This is one of the first reviews to apply SCA to recent empirical work at the intersection of AI, supply‑chain analytics and the circular economy.
- Open Access
- 28 June 2024
- Published by Fundacion de Estudios Superiores e Investigacion ESIC in ESIC Market
- Vol. 55 (2) , e347
Evolution and challenges of the social enterprise
This article is a review of the academic productions about Social Enterprise (SE) through bibliometric indicators, such as most cited articles and authors, number of publications, institutions, countries, and keywords, to shed light on the concept of SE and find new research lines. The 50 most cited articles were structured into 4 categories: I) entrepreneurship, II) innovation, III) organization, and IV) impact measurement. Objective: The bibliometric review aims to clarify the concept of SE in the literature through a variety of definitions, and to find new lines of research on the concept. Methodology: The database of 3,113 publications between 2013-2023 was retrieved from Web of Science (WoS) and analyzed with the software VOSviewer. Results: The analysis identified four research lines of SE, which allow the observation of the multidimensionality of the SE concept and that point to new research lines. Limitations: Given its importance in the scholar world, Web of Science is the main source of information in this paper, besides Google Scholar. Further and in greater depth analysis of the SE concept is required using other databases such as Scopus. The same applies to the results of clustering. Practical implications: The findings can reveal some useful knowledge and skills that universities and business schools, as innovation drivers, should transfer to social entrepreneurs as leaders of an SE. Keywords: conceptualization; bibliometric analysis; social enterprise; citation analysis; content analysis
- 28 June 2024
- Published by Fundacion de Estudios Superiores e Investigacion ESIC in ESIC Market
- Vol. 55 (2) , e347
Open AccessEvolution and challenges of the social enterprise
This article is a review of the academic productions about Social Enterprise (SE) through bibliometric indicators, such as most cited articles and authors, number of publications, institutions, countries, and keywords, to shed light on the concept of SE and find new research lines. The 50 most cited articles were structured into 4 categories: I) entrepreneurship, II) innovation, III) organization, and IV) impact measurement. Objective: The bibliometric review aims to clarify the concept of SE in the literature through a variety of definitions, and to find new lines of research on the concept. Methodology: The database of 3,113 publications between 2013-2023 was retrieved from Web of Science (WoS) and analyzed with the software VOSviewer. Results: The analysis identified four research lines of SE, which allow the observation of the multidimensionality of the SE concept and that point to new research lines. Limitations: Given its importance in the scholar world, Web of Science is the main source of information in this paper, besides Google Scholar. Further and in greater depth analysis of the SE concept is required using other databases such as Scopus. The same applies to the results of clustering. Practical implications: The findings can reveal some useful knowledge and skills that universities and business schools, as innovation drivers, should transfer to social entrepreneurs as leaders of an SE. Keywords: conceptualization; bibliometric analysis; social enterprise; citation analysis; content analysis
- 9 June 2022
- Published by Emerald Publishing in Academia Revista Latinoamericana de Administración
- Vol. 35 (2) , 257-277
The influence of leadership styles and human resource management on educators' well-being in the light of three Sustainable Development Goals
Purpose: This paper analyzes the influence of leadership styles and human resource management (HRM) on teacher well-being and how these contribute to Sustainable Development Goals (SDGs) 3: Good Health and Well-being, 4: Quality Education, and 8: Decent Work and Economic Growth. The analysis assesses the extent to which the well-being of schoolteachers is influenced by the human resource management and leadership style of the school management.Design/methodology/approach: The aim of this study is to determine how leadership by example, high communication leadership, human resource management and gender, influence two dimensions of teacher well-being, namely emotional and physical well-being. Gender was used as a moderating variable. The relationships between these variables are reflected in the hypotheses of this study. Linear regression analysis was used to test these hypotheses. The measurement scales were drawn from the literature. Data were obtained using non-probabilistic convenience sampling of 300 public and subsidized (concertado) high schools. To include large and medium-sized Spanish cities in the study, Madrid, Valencia, Malaga, and Murcia were selected. The final sample consisted of 315 high school teachers from 75 schools.Findings: The results suggest that leadership by example and high communication leadership influence human resource management directly and positively. Human resource management, in turn, influences the physical and psychological well-being of schoolteachers.Originality/value: This paper adds to the literature on leadership styles and human resource management by expanding the knowledge of factors influencing schoolteachers' well-being. To the best of the authors’ knowledge, this is the first article reporting a study on such factors in schools in Spain.
- 9 June 2022
- Published by Emerald Publishing in Academia Revista Latinoamericana de Administración
- Vol. 35 (2) , 257-277
The influence of leadership styles and human resource management on educators' well-being in the light of three Sustainable Development Goals
Purpose: This paper analyzes the influence of leadership styles and human resource management (HRM) on teacher well-being and how these contribute to Sustainable Development Goals (SDGs) 3: Good Health and Well-being, 4: Quality Education, and 8: Decent Work and Economic Growth. The analysis assesses the extent to which the well-being of schoolteachers is influenced by the human resource management and leadership style of the school management.Design/methodology/approach: The aim of this study is to determine how leadership by example, high communication leadership, human resource management and gender, influence two dimensions of teacher well-being, namely emotional and physical well-being. Gender was used as a moderating variable. The relationships between these variables are reflected in the hypotheses of this study. Linear regression analysis was used to test these hypotheses. The measurement scales were drawn from the literature. Data were obtained using non-probabilistic convenience sampling of 300 public and subsidized (concertado) high schools. To include large and medium-sized Spanish cities in the study, Madrid, Valencia, Malaga, and Murcia were selected. The final sample consisted of 315 high school teachers from 75 schools.Findings: The results suggest that leadership by example and high communication leadership influence human resource management directly and positively. Human resource management, in turn, influences the physical and psychological well-being of schoolteachers.Originality/value: This paper adds to the literature on leadership styles and human resource management by expanding the knowledge of factors influencing schoolteachers' well-being. To the best of the authors’ knowledge, this is the first article reporting a study on such factors in schools in Spain.
- Open Access
- 8 March 2021
- Published by MDPI AG in Sustainability
- Vol. 13 (5) , 2909
The Influence of Management on Teacher Well-Being and the Development of Sustainable Schools
Teaching is one of the professions with the highest levels of stress and disquiet at work, having a negative impact on teachers’ well-being and performance. Thus, well-being is one of the priorities in human resource management (HRM) in schools. In this regard, this paper studies the relationship between HRM, well-being and performance, observing the incidence of leadership and innovation in these relationships. The objective is to measure the extent to which it is necessary to encourage sustainable environments that promote the well-being of teachers and, by extension, students. The study used the methodology of structural equations and a sample of 315 secondary school teachers. The work validates the influence of leadership by example and information management on HRM and performance. In addition, we confirm the significant effect of human resource management on educational performance. The relationship is observed both directly and through the mediating effect on the improvement of well-being. On the other hand, the positive influence of innovation on performance, both in schools and in the classrooms, is reaffirmed. These results suggest the need to zero in on the human resources policies in schools linked to the improvement of teacher well-being and educational performance. They also highlight the role of school and classroom innovation as a key element in maintaining educational quality.
- 8 March 2021
- Published by MDPI AG in Sustainability
- Vol. 13 (5) , 2909
Open AccessThe Influence of Management on Teacher Well-Being and the Development of Sustainable Schools
Teaching is one of the professions with the highest levels of stress and disquiet at work, having a negative impact on teachers’ well-being and performance. Thus, well-being is one of the priorities in human resource management (HRM) in schools. In this regard, this paper studies the relationship between HRM, well-being and performance, observing the incidence of leadership and innovation in these relationships. The objective is to measure the extent to which it is necessary to encourage sustainable environments that promote the well-being of teachers and, by extension, students. The study used the methodology of structural equations and a sample of 315 secondary school teachers. The work validates the influence of leadership by example and information management on HRM and performance. In addition, we confirm the significant effect of human resource management on educational performance. The relationship is observed both directly and through the mediating effect on the improvement of well-being. On the other hand, the positive influence of innovation on performance, both in schools and in the classrooms, is reaffirmed. These results suggest the need to zero in on the human resources policies in schools linked to the improvement of teacher well-being and educational performance. They also highlight the role of school and classroom innovation as a key element in maintaining educational quality.
- Open Access
- 22 May 2019
- Published by MDPI AG in Sustainability
- Vol. 11 (10) , 2909
An Overview of Ecopreneurship, Eco-Innovation, and the Ecological Sector
Given the current trend toward a more sustainable and environmentally-friendly economy, the overlap between entrepreneurship and sustainability has become a key research area. Part of this trend is the emergence of ecopreneurial businesses. These businesses are pioneers in using innovation to achieve sustainable growth by exploiting market opportunities. This article presents an overview of the concepts of ecopreneurship, eco-innovation, and the ecological sector. A rigorous review of the literature in this area is presented. The results of this review show the key values and principles that are central to this new stream of research and shed light on opportunities for further research. The primary conclusion is that there is a need for collective collaboration between ecopreneurs, consumers, and producers to achieve long-term sustainability.
- 22 May 2019
- Published by MDPI AG in Sustainability
- Vol. 11 (10) , 2909
Open AccessAn Overview of Ecopreneurship, Eco-Innovation, and the Ecological Sector
Given the current trend toward a more sustainable and environmentally-friendly economy, the overlap between entrepreneurship and sustainability has become a key research area. Part of this trend is the emergence of ecopreneurial businesses. These businesses are pioneers in using innovation to achieve sustainable growth by exploiting market opportunities. This article presents an overview of the concepts of ecopreneurship, eco-innovation, and the ecological sector. A rigorous review of the literature in this area is presented. The results of this review show the key values and principles that are central to this new stream of research and shed light on opportunities for further research. The primary conclusion is that there is a need for collective collaboration between ecopreneurs, consumers, and producers to achieve long-term sustainability.
- Open Access
- 27 September 2017
- Published by Universitat Politecnica de Valencia in Multidisciplinary Journal for Education, Social and Technological Sciences
- Vol. 4 (2) , 61-79
Efficiency in Social Enterprises
The aim of this article is to offer a review of the impact the different methodologies of analysis have on social enterprises, focusing the study on processes that establish a greater universality based on the degree of success achieved in their social objectives, the social reinvestment of their benefits and their democratic organisation, parameters that should favour the creation of a clear and simple method, as well as adaptable to change. The systematics will allow to establish systems for the measurement of the efficiency of social enterprises, in order to both organise objective procedures of comparison and offer support when applying for public aid derived from European and national funds set up for this purpose. The quantification of the social impact of the companies that constitute the social economy is vital to assess and follow up on their social mission.
- 27 September 2017
- Published by Universitat Politecnica de Valencia in Multidisciplinary Journal for Education, Social and Technological Sciences
- Vol. 4 (2) , 61-79
Open AccessEfficiency in Social Enterprises
The aim of this article is to offer a review of the impact the different methodologies of analysis have on social enterprises, focusing the study on processes that establish a greater universality based on the degree of success achieved in their social objectives, the social reinvestment of their benefits and their democratic organisation, parameters that should favour the creation of a clear and simple method, as well as adaptable to change. The systematics will allow to establish systems for the measurement of the efficiency of social enterprises, in order to both organise objective procedures of comparison and offer support when applying for public aid derived from European and national funds set up for this purpose. The quantification of the social impact of the companies that constitute the social economy is vital to assess and follow up on their social mission.