José Alfredo Ferreira Costa

In a data-driven decision-making context, organizations that manage project portfolios face the challenge of prioritizing initiatives in a transparent, objective, and reproducible manner. This article presents the design, implementation, and evaluation of a project prioritization matrix supported by Business Intelligence (BI) and multicriteria assessment, applied to SEBRAE/RN. A Design Science Research approach is adopted, using a mixed-methods strategy that combines analysis of historical data from 15 sectoral projects (2022–2024) with qualitative insights from 52 managers, obtained through interviews, workshops, and document analysis. Based on seven key performance indicators, a weighted matrix is constructed in which revenue growth and strategic alignment receive the highest weights, complemented by metrics of outreach, efficiency, and sustainability. The entire assessment process is automated in an interactive BI dashboard, enabling near real-time, standardized analysis aligned with institutional guidelines. The results indicate gains in operational efficiency, increased analytical maturity in portfolio management, and a stronger alignment between the project portfolio and the organization’s strategic priorities. The study delivers a replicable artifact that integrates MCDA and BI in an organizational context and provides guidelines for adapting the framework in other development and funding institutions.

Título: Análise Comparativa de Embeddings Jurídicos aplicados a Algoritmos de Clustering Autores: José Alfredo Ferreira Costa, Nielsen Castelo Damasceno Dantas Resumo: Text clustering analysis plays an important role in the organization and comprehension of extensive amounts of textual data. By Read More ...

Background: In Brazil, many public hospitals face constant problems related to high demand vis-à-vis an overall scarcity of resources, which hinders the operations of different sectors such as the surgical centre, as it is considered one of the most relevant pillars for the proper hospital functioning, due to its complexity, criticality as well as economic and social importance. Proper asset management based on well-founded decisions is, therefore, a sine-qua-non condition for addressing such demands. However, subjectivity and other difficulties present in decisions make the management of hospital resources a constant challenge. Methods: Thus, the present work proposes the application of a hybrid approach, formed by the QFD tools, fuzzy logic and SERVQUAL as a decision support tool for the quality planning of the surgical centre of the Onofre Lopes Teaching Hospital (Hospital Universitário Onofre Lopes—HUOL). To accomplish such objective, it was necessary to discover and analyse the main needs of the medical team working in the operating room, through the application of the SERVQUAL questionnaire, associated with fuzzy logic. Results: Then, the most relevant deficiencies were transformed into entries for the QFD-fuzzy, where they were translated into project requirements. Soon after, the analysis of the existing relationships between the inputs and these requirements was carried out, generating the ranking of actions with the greatest impact on the improvement of the surgical centre overall quality. Conclusions: As a result, it was found that the proposed methodology can optimize the decision process to which hospital managers are submitted, improving the surgical centre operation efficiency.

O Balanced Scorecard (BSC) é uma metodologia para gestão estratégica já consolidada mundialmente desde os anos 1990. Este sistema tem sido aplicado em empresas de diversos setores do mercado, em instituições privadas e públicas, devido à sua flexibilidade. O setor educacional está cada vez mais competitivo e há crescente busca por qualidade e melhoria da gestão das instituições de ensino. Diversos estudos mostram o sucesso do BSC em educação em diferentes países, mas poucos no âmbito da educação básica. Neste sentido, o objetivo deste trabalho foi o desenvolvimento de um modelo de BSC na área educacional, aplicável a escolas privadas que trabalham com ensino fundamental e nível médio. O modelo preliminar de objetivos e indicadores foi desenvolvido com base na literatura. A partir deste modelo inicial seguiu-se a elaboração de questionários, aplicados em entrevistas com gestores escolares, para realizar um estudo baseado no BSC, coletando informações para a escolha do conjunto de objetivos estratégicos para as quatro perspectivas do modelo. Foi utilizada a técnica chamada “bag of stars” na aplicação dos questionários. Os resultados alcançados foram: descrição da gestão estratégica nas escolas pesquisadas; o modelo de BSC para instituições privadas de ensino fundamental e médio; um mapa estratégico com as relações entre os objetivos.

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