Lizar Alfansi
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Lizar Alfansi has a total of 24 co-authors. Here are the top co-authors by number of shared publications:
- Seprianti Eka Putri
Universitas Bengkulu
2 shared publications - Slamet Widodo
Universitas Bengkulu
2 shared publications - Armelly Armelly
Universitas Bengkulu
1 shared publication - Atisar
University of Bengkulu
1 shared publication - Bella Aldita
Department of Management, Faculty of Economics and Business, University of Bengkulu, Indonesia
1 shared publication - Bunga Chaniago
Universitas Bengkulu
1 shared publication
Latest Publications
- Open Access
- 24 October 2025
- Published by UIN Walisongo Semarang in Journal of Digital Marketing and Halal Industry
- Vol. 7 (2) , 171-194
Exploring Foreign Muslim Tourist Preferences in Halal Tourism: A Study of Indonesia’s Halal Market
This study investigates the preferences of foreign Muslim tourists in Indonesia's halal tourism sector, with a particular focus on their expectations regarding halal accommodation, products, destinations, and regulations. This study aims to identify deficiencies in policy implementation, infrastructure development, and international marketing that impede Indonesia's potential as a prominent global halal tourism destination. A qualitative research methodology was employed, incorporating interviews and focus group discussions with seven stakeholders: religious scholars, tourism operators, business owners, and foreign Muslim tourists. Data were analyzed using NVivo 12 and Atlas 7 software to extract key themes and insights. The findings revealed significant inconsistencies in halal certification, infrastructure, and international marketing strategies. Foreign Muslim tourists prioritize halal-certified services, cultural authenticity, and inclusivity. However, the inadequate implementation of halal standards, limited halal-friendly infrastructure, and ineffective international promotion efforts constrain Indonesia's capacity to attract more Muslim travelers. Policy recommendations include the enhancement and standardization of halal certification processes, improvement of halal-friendly infrastructure, and implementation of targeted international marketing campaigns. Strategies to promote inclusivity among non-Muslim tourists have also been proposed to support sustainable growth. This study offers novel perspectives by integrating cultural identity, contemporary tourism approaches, and global expectations. It examines the intersection of faith-based travel and accessibility and presents practical suggestions for establishing Indonesia as a leading destination for halal tourism.
- 24 October 2025
- Published by UIN Walisongo Semarang in Journal of Digital Marketing and Halal Industry
- Vol. 7 (2) , 171-194
Open AccessExploring Foreign Muslim Tourist Preferences in Halal Tourism: A Study of Indonesia’s Halal Market
This study investigates the preferences of foreign Muslim tourists in Indonesia's halal tourism sector, with a particular focus on their expectations regarding halal accommodation, products, destinations, and regulations. This study aims to identify deficiencies in policy implementation, infrastructure development, and international marketing that impede Indonesia's potential as a prominent global halal tourism destination. A qualitative research methodology was employed, incorporating interviews and focus group discussions with seven stakeholders: religious scholars, tourism operators, business owners, and foreign Muslim tourists. Data were analyzed using NVivo 12 and Atlas 7 software to extract key themes and insights. The findings revealed significant inconsistencies in halal certification, infrastructure, and international marketing strategies. Foreign Muslim tourists prioritize halal-certified services, cultural authenticity, and inclusivity. However, the inadequate implementation of halal standards, limited halal-friendly infrastructure, and ineffective international promotion efforts constrain Indonesia's capacity to attract more Muslim travelers. Policy recommendations include the enhancement and standardization of halal certification processes, improvement of halal-friendly infrastructure, and implementation of targeted international marketing campaigns. Strategies to promote inclusivity among non-Muslim tourists have also been proposed to support sustainable growth. This study offers novel perspectives by integrating cultural identity, contemporary tourism approaches, and global expectations. It examines the intersection of faith-based travel and accessibility and presents practical suggestions for establishing Indonesia as a leading destination for halal tourism.
- Open Access
- 17 October 2025
- Published by Yayasan Bina Bisnis Nusantara Medan in Journal of Business Integration Competitive
- Vol. 2 (1) , 63-73
Exploring the Moderating Role of Organizational Justice in the Relationship Between Work Stress and Burnout Among Nurses: A JD-R Framework Approach
Work stress and burnout among nurses have become critical issues in human resource management, particularly in the aftermath of the COVID-19 pandemic. This study develops a conceptual model exploring how organizational justice moderates the relationship between work stress and burnout, based on the Job Demands–Resources (JD-R) framework. Using a quantitative approach with 315 respondents selected through proportional random sampling, data were analyzed using Partial Least Squares (PLS) with SmartPLS software. The results show that job stress significantly and positively affects burnout (p < 0.001). Job resources significantly reduce job stress (p < 0.05) and act as a mediator, decreasing burnout through the job stress pathway (p < 0.05). However, job demands were positively related to burnout, but this relationship was not significant (p > 0.05), leading to the rejection of this hypothesis. Organizational justice significantly reduces job stress (p < 0.05), moderating the relationship between job stress and burnout. Specifically, higher perceptions of organizational justice weaken the effect of job stress on burnout. These findings emphasize the importance of organizational justice and job resources in managing work stress and preventing burnout. The results highlight the need for healthcare organizations to integrate justice principles into their practices to mitigate burnout and enhance employee well-being
- 17 October 2025
- Published by Yayasan Bina Bisnis Nusantara Medan in Journal of Business Integration Competitive
- Vol. 2 (1) , 63-73
Open AccessExploring the Moderating Role of Organizational Justice in the Relationship Between Work Stress and Burnout Among Nurses: A JD-R Framework Approach
Work stress and burnout among nurses have become critical issues in human resource management, particularly in the aftermath of the COVID-19 pandemic. This study develops a conceptual model exploring how organizational justice moderates the relationship between work stress and burnout, based on the Job Demands–Resources (JD-R) framework. Using a quantitative approach with 315 respondents selected through proportional random sampling, data were analyzed using Partial Least Squares (PLS) with SmartPLS software. The results show that job stress significantly and positively affects burnout (p < 0.001). Job resources significantly reduce job stress (p < 0.05) and act as a mediator, decreasing burnout through the job stress pathway (p < 0.05). However, job demands were positively related to burnout, but this relationship was not significant (p > 0.05), leading to the rejection of this hypothesis. Organizational justice significantly reduces job stress (p < 0.05), moderating the relationship between job stress and burnout. Specifically, higher perceptions of organizational justice weaken the effect of job stress on burnout. These findings emphasize the importance of organizational justice and job resources in managing work stress and preventing burnout. The results highlight the need for healthcare organizations to integrate justice principles into their practices to mitigate burnout and enhance employee well-being
- Open Access
- 17 April 2025
- Published by Universitas Mercu Buana in Jurnal Doktor Manajemen (JDM)
- Vol. 8 (1) , 87-101
Buy or Bye? The Implementation of Augumented Reality to Enhance Consumer Willingness to Buy Cosmetics
This study explores how Augmented Reality (AR) features affect user experience and to what extent they contribute to users' purchase intention for cosmetic products on Shopee. As AR technology becomes increasingly integrated into online retail, key features such as personalization, interactivity, and detailed product information enhance user experience, which may increase consumer willingness to purchase. The aim of this study is to investigate whether using AR on Shopee can positively influence consumers' intention to buy. Employing a quantitative research approach, and the data collection tool use questionnaire by google form. In this study, the sample consist of 205 specifically gen-Z who have interacted with AR features. This study was conducted using SMARTPLS 4.1.0.8 software was used to analyze the data. This study found that the use of AR with information, personalization and interactivity features can improve user experience which explains that the higher the positive experience of AR users, the more it will affect the user's desire to buy cosmetic products.
- 17 April 2025
- Published by Universitas Mercu Buana in Jurnal Doktor Manajemen (JDM)
- Vol. 8 (1) , 87-101
Open AccessBuy or Bye? The Implementation of Augumented Reality to Enhance Consumer Willingness to Buy Cosmetics
This study explores how Augmented Reality (AR) features affect user experience and to what extent they contribute to users' purchase intention for cosmetic products on Shopee. As AR technology becomes increasingly integrated into online retail, key features such as personalization, interactivity, and detailed product information enhance user experience, which may increase consumer willingness to purchase. The aim of this study is to investigate whether using AR on Shopee can positively influence consumers' intention to buy. Employing a quantitative research approach, and the data collection tool use questionnaire by google form. In this study, the sample consist of 205 specifically gen-Z who have interacted with AR features. This study was conducted using SMARTPLS 4.1.0.8 software was used to analyze the data. This study found that the use of AR with information, personalization and interactivity features can improve user experience which explains that the higher the positive experience of AR users, the more it will affect the user's desire to buy cosmetic products.
- Open Access
- 20 May 2024
- Published by Asosiasi Dosen Muda Indonesia in International Journal Management and Economic
- Vol. 3 (2) , 79-94
STRATEGY FOR COACHING AND DEVELOPMENT OF SPORTS ACHIEVEMENT BRANCHES IN SUPPORTING THE SUCCESSFUL IMPLEMENTATION OF THE NATIONAL SPORTS GRAND DESIGN (DBON) IN BENGKULU PROVINCE
The purpose of this study is to identify internal and external factors and formulate strategies for coaching and developing superior sports achievements in Bengkulu Province. This research is a design of survey research, which is research that takes samples from a population that uses questionnaires as a data collection tool. The design of data used is primary data obtained through questionnaires. The research samples are some of the stakeholders of coaching and developing leading sports in Bengkulu Province such as the Indonesian National Sports Committee (KONI) Bengkulu, Youth and Sports Office, Sports Coaches, Sports Athletes, Sports Observers, Sports Industry and Sports Society in Bengkulu totaling 80 people. The sampling method used purposive sampling. The data analysis methods used are descriptive analysis, SWOT analysis and qualitative analysis. Based on the results of data analysis, it is known that: the Evaluation of internal factors (IFAS) and external factors (EFAS) to obtain strategies for coaching and developing regional leading sports in Bengkulu Province in supporting the successful implementation of DBON is an S-O strategy (aggressive strategy), namely: (a) Fostering public interest in sports through sports promotion efforts (S2;O2); (b) Coaching athletes in community sports clubs through the provision of coaching budgets (S4;O2); (c) Conduct regular coordination and coaching between the management and athletes of each sport and involve the sports community (S2;O4) and (d) Provide planned awards to sportsmen so that sports become a profession (S4;O4).
- 20 May 2024
- Published by Asosiasi Dosen Muda Indonesia in International Journal Management and Economic
- Vol. 3 (2) , 79-94
Open AccessSTRATEGY FOR COACHING AND DEVELOPMENT OF SPORTS ACHIEVEMENT BRANCHES IN SUPPORTING THE SUCCESSFUL IMPLEMENTATION OF THE NATIONAL SPORTS GRAND DESIGN (DBON) IN BENGKULU PROVINCE
The purpose of this study is to identify internal and external factors and formulate strategies for coaching and developing superior sports achievements in Bengkulu Province. This research is a design of survey research, which is research that takes samples from a population that uses questionnaires as a data collection tool. The design of data used is primary data obtained through questionnaires. The research samples are some of the stakeholders of coaching and developing leading sports in Bengkulu Province such as the Indonesian National Sports Committee (KONI) Bengkulu, Youth and Sports Office, Sports Coaches, Sports Athletes, Sports Observers, Sports Industry and Sports Society in Bengkulu totaling 80 people. The sampling method used purposive sampling. The data analysis methods used are descriptive analysis, SWOT analysis and qualitative analysis. Based on the results of data analysis, it is known that: the Evaluation of internal factors (IFAS) and external factors (EFAS) to obtain strategies for coaching and developing regional leading sports in Bengkulu Province in supporting the successful implementation of DBON is an S-O strategy (aggressive strategy), namely: (a) Fostering public interest in sports through sports promotion efforts (S2;O2); (b) Coaching athletes in community sports clubs through the provision of coaching budgets (S4;O2); (c) Conduct regular coordination and coaching between the management and athletes of each sport and involve the sports community (S2;O4) and (d) Provide planned awards to sportsmen so that sports become a profession (S4;O4).
- Open Access
- 28 February 2024
- Published by Universitas Negeri Yogyakarta in Jurnal Economia
- Vol. 20 (1) , 1-20
The Role of E-Satisfaction in Influencing Online Repurchase Intention on Marketplace Sites in Indonesia
This study aims to see whether the e-satisfaction variable can have a mediating effect on e-service quality and perceived ease of use on online repurchase intention on marketplace sites. The consumers on the marketplace website were provided with online questionnaires as part of the research method. A total of 268 respondents were gathered. The data were then analyzed utilizing LISREL 8.70 software. The results revealed that e-satisfaction could partially mediate between e-service quality and online repurchase intention and could fully mediate between perceived ease of use on online repurchase intention. The implication is that marketplace sites need to improve e-satisfaction through e-service quality, which is continuously improved and provides easy-to-understand features for consumers; thus, it can encourage the desire to repurchase products/services on the marketplace site. Keywords:E-Service Quality, Perceived Ease of Use, E-Satisfaction, Online Repurchase Intention, Marketplace
- 28 February 2024
- Published by Universitas Negeri Yogyakarta in Jurnal Economia
- Vol. 20 (1) , 1-20
Open AccessThe Role of E-Satisfaction in Influencing Online Repurchase Intention on Marketplace Sites in Indonesia
This study aims to see whether the e-satisfaction variable can have a mediating effect on e-service quality and perceived ease of use on online repurchase intention on marketplace sites. The consumers on the marketplace website were provided with online questionnaires as part of the research method. A total of 268 respondents were gathered. The data were then analyzed utilizing LISREL 8.70 software. The results revealed that e-satisfaction could partially mediate between e-service quality and online repurchase intention and could fully mediate between perceived ease of use on online repurchase intention. The implication is that marketplace sites need to improve e-satisfaction through e-service quality, which is continuously improved and provides easy-to-understand features for consumers; thus, it can encourage the desire to repurchase products/services on the marketplace site. Keywords:E-Service Quality, Perceived Ease of Use, E-Satisfaction, Online Repurchase Intention, Marketplace
- Open Access
- 31 August 2023
- Published by SRN Intellectual Resources in Frontiers in Business and Economics
- Vol. 2 (2) , 109-116
The Effect of Product Placement on Television Events on Brand Awareness and Product Purchase Intention
Nowadays, product placement is a tool for promoting a brand or product in television programs without being called formally (passive). It avoids word saturation due to being often spoken. Brand placement is payment inclusion on a product or brand identity consisting of audio and visual in mass media programs. This study aims to examine the effect of product placement on brand awareness and its implication on repurchase intention. The study is designed using a quantitative approach with primary data collected via electronic media (online survey) on 220 respondents taken with the purposive sampling technique. The data were analyzed using partial least squares and assisted by SmartPLS-3. The result shows that product placement has a significant effect on brand awareness and product placement has a significant impact on the repurchase intention. Brand awareness has a significant effect on the repurchase intention. In addition, brand awareness mediates the relationship between product placement and repurchase intention.
- 31 August 2023
- Published by SRN Intellectual Resources in Frontiers in Business and Economics
- Vol. 2 (2) , 109-116
Open AccessThe Effect of Product Placement on Television Events on Brand Awareness and Product Purchase Intention
Nowadays, product placement is a tool for promoting a brand or product in television programs without being called formally (passive). It avoids word saturation due to being often spoken. Brand placement is payment inclusion on a product or brand identity consisting of audio and visual in mass media programs. This study aims to examine the effect of product placement on brand awareness and its implication on repurchase intention. The study is designed using a quantitative approach with primary data collected via electronic media (online survey) on 220 respondents taken with the purposive sampling technique. The data were analyzed using partial least squares and assisted by SmartPLS-3. The result shows that product placement has a significant effect on brand awareness and product placement has a significant impact on the repurchase intention. Brand awareness has a significant effect on the repurchase intention. In addition, brand awareness mediates the relationship between product placement and repurchase intention.
- Open Access
- 31 August 2023
- Published by SRN Intellectual Resources in Frontiers in Business and Economics
- Vol. 2 (2) , 117-125
Intention to Use Halodoc E-Health Services in Indonesia
This study analyzes the effect of E-Health literacy, perceived information quality, trust, perceived competence, and perceived price on purchase intention. The research method is quantitative, and primary data was collected through an online questionnaire. Participants in this research consisted of 238 individuals who intended to use Halodoc E-Health services in Indonesia during the COVID-19 pandemic. The method of analysis in this study is Structural Equation Modeling (SEM). AMOS 22.0 For Windows is used to filter and analyze data. The findings reveal that the higher customers’ E-Health literation, perceived information quality, trust, and perceived price, the level of purchase intention on Halodoc will increase. Meanwhile, perceived competence has a negative effect on purchase intention. This is due to the absence of supporting information and information related to doctor qualifications, such as educational background, experience, and track record, which can affect customer perceptions of doctors' competence in using the Halodoc apps. Practical advice in this research is that service providers on the Halodoc apps can develop strategies to improve the reputation of doctors on their apps so that users can recognize and have a good perception of competence towards the doctors available in their apps, which in turn can increase the purchase intention of the Halodoc apps.
- 31 August 2023
- Published by SRN Intellectual Resources in Frontiers in Business and Economics
- Vol. 2 (2) , 117-125
Open AccessIntention to Use Halodoc E-Health Services in Indonesia
This study analyzes the effect of E-Health literacy, perceived information quality, trust, perceived competence, and perceived price on purchase intention. The research method is quantitative, and primary data was collected through an online questionnaire. Participants in this research consisted of 238 individuals who intended to use Halodoc E-Health services in Indonesia during the COVID-19 pandemic. The method of analysis in this study is Structural Equation Modeling (SEM). AMOS 22.0 For Windows is used to filter and analyze data. The findings reveal that the higher customers’ E-Health literation, perceived information quality, trust, and perceived price, the level of purchase intention on Halodoc will increase. Meanwhile, perceived competence has a negative effect on purchase intention. This is due to the absence of supporting information and information related to doctor qualifications, such as educational background, experience, and track record, which can affect customer perceptions of doctors' competence in using the Halodoc apps. Practical advice in this research is that service providers on the Halodoc apps can develop strategies to improve the reputation of doctors on their apps so that users can recognize and have a good perception of competence towards the doctors available in their apps, which in turn can increase the purchase intention of the Halodoc apps.
- Open Access
Efficiency Comparison of Pro-Growth Poverty Reduction Spending before and during the COVID-19 Pandemic: A Study of Regional Governments in Indonesia
During the COVID-19 pandemic, all regions in Indonesia have had negative economic growth. It also increased the poverty rate in the country. The government must allocate pro-growth and poverty reduction programs to maintain economic growth and simultaneously reduce poverty. This study aims to measure the relative efficiency of pro-growth poverty reduction spending of local governments in seven regions in Indonesia. This study compares the efficiency scores before and during the COVID-19 pandemic from 2015 to 2019 and 2020. The inputs are five types of government spending: education, health, economic, social protection, and infrastructure. The outputs are economic growth and poverty reduction. Data envelopment analysis with an output-oriented model and a return to scale variable approach is applied. The results show that the highest average local government efficiency score was in Kalimantan, with the lowest being in Sulawesi. The efficiency scores of local governments in the COVID-19 pandemic differ between regions: it remained stable in Kalimantan, increased in Java-Bali, Sumatra, and Sulawesi, and experienced a decline in Nusa Tenggara, Maluku, and Papua. The study concludes that economic growth and poverty reduction can simultaneously measure government efficiency. To be relatively efficient, local governments need to consider allocating pro-growth poverty reduction spending to improve the conditions of both outputs.
Open AccessEfficiency Comparison of Pro-Growth Poverty Reduction Spending before and during the COVID-19 Pandemic: A Study of Regional Governments in Indonesia
During the COVID-19 pandemic, all regions in Indonesia have had negative economic growth. It also increased the poverty rate in the country. The government must allocate pro-growth and poverty reduction programs to maintain economic growth and simultaneously reduce poverty. This study aims to measure the relative efficiency of pro-growth poverty reduction spending of local governments in seven regions in Indonesia. This study compares the efficiency scores before and during the COVID-19 pandemic from 2015 to 2019 and 2020. The inputs are five types of government spending: education, health, economic, social protection, and infrastructure. The outputs are economic growth and poverty reduction. Data envelopment analysis with an output-oriented model and a return to scale variable approach is applied. The results show that the highest average local government efficiency score was in Kalimantan, with the lowest being in Sulawesi. The efficiency scores of local governments in the COVID-19 pandemic differ between regions: it remained stable in Kalimantan, increased in Java-Bali, Sumatra, and Sulawesi, and experienced a decline in Nusa Tenggara, Maluku, and Papua. The study concludes that economic growth and poverty reduction can simultaneously measure government efficiency. To be relatively efficient, local governments need to consider allocating pro-growth poverty reduction spending to improve the conditions of both outputs.