Jie Zhang

The main challenge for sustainable events is to attract residents to participate and to continue participating. Motivation can be used to explain a place and the intention to revisit a place. The main purpose of this study was to explore residents’ place meanings at Peony Culture Festival Luoyang China (PCFLC) and the impact of residents’ motivation on place meaning and place satisfaction with respect to PCFLC. A sequential mixed-methods approach was adopted. In-depth interviews and questionnaires were used to collect data. The thematic analysis yielded four themes of residents’ place meanings in PCFLC. Structural equation modeling via the bootstrap approach was used to examine the role of residents’ motivation in place making in PCLFC. The results indicated that residents’ place meanings in PCFLC consisted of self-identification, self-development, economic dependence, and leisure, which enriched the types of place meanings. In addition, place meaning had a mediating role in the relationship between autonomous motivation and place satisfaction and a masking role in the relationship between controlled motivation and place satisfaction from the perspective of the self-determination theory. The paper provides a theoretical perspective to explain the effects of motivation on place making and puts forward a practical proposal for the products and marketing of events.

It is important to understand the impact of volunteering in festival on life rhythm of a volunteer. Little attention has been paid to the impact of volunteering on volunteers behavior. This study is aimed at exploring volunteers life rhythm and makes a contrast with that of everyday life by wireless devices. Related theories include volunteers behavior, life rhythm of festival volunteers, and wearable devices. Data was collected with a wearable device for the advantage of mobility, flexibility, and instant feedback though there are obstacles such as limited bandwich, signal attenuation, and network congestion. The results show that sleep rhythm interacts with activity rhythm, and volunteering has an impact on the interaction. Volunteering takes the place of work or relaxation, so that the rhythm of sleep is different from that of daily life and is affected by both the circadian rhythm and social factors. But the waking time is advanced by social factors. Compared with other types of days, volunteer day presents the rhythm of early getting up and more time-consuming walking. The schedule in volunteering is obviously different from that of ordinary day, and the walking mileage is much higher than ordinary day. Volunteering has an overflowing effect on daily life and reduces the choice of outdoor activities after being a volunteer.