Yaisna Rajkumari

Women Entrepreneurs are one of the major contributors to revenue generation in India. Being one of the major contributors of revenue generation it has been seen in many places that women's entrepreneurship is still in a developing phase and needs attention for growth. The area which needs tremendous attention is rural women entrepreneurship in Manas National Park. Manas National Park one of the important destinations for wildlife tourists is at large in need of entrepreneurs to cater to the need of the services necessary for the tourists. Despite having so much business potential, it has been seen very few Women Entrepreneurs are operating in those areas. This study has been divided into two parts one-part concentrates on the women entrepreneurs in that region and their problems in setting up and running any enterprise, another part is divided on women who are interested to start an enterprise and the factors which motivate them in taking up Entrepreneurship.

Recent changes in national and international environmental policy place a lot of emphasis on electric vehicles (EVs) as they reduce ecological damage by eliminating emissions. However, given the products’ novelty, consumers have expressed mixed emotions about EV purchases. Skepticism surrounding EV reliability is a significant concern for potential adopters, primarily due to a lack of essential support. As a result, to resolve the problem of consumers’ mixed emotions toward EVs, it is necessary to understand how consumer environmental concerns (EC), attitudes, subjective norms and perceived behavioral control shape consumers’ intentions. Leveraging the modified and expanded version of the Theory of Planned Behavior (TPB), the current study developed and validated a conceptual model and hypotheses through cross-sectional research. Employing the snowball sampling method, we collected data from 274 respondents via an online survey. The study establishes that social pressure can impact individual ATT, fostering enduring benefits for respondentsʹ EC and behavioral intentions. Consequently, active involvement by EV manufacturers in advocating sustainable consumption is paramount to catalyzing future market growth. Our research is a ground-breaking attempt to determine EV interest among consumers. The nuanced findings hold implications for marketers/practitioners involved on the supply side of the EV business.