Caroline Olufunke Esangbedo
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Research Subjects
Caroline Olufunke Esangbedo has a total of 9 co-authors. Here are the top co-authors by number of shared publications:
- Moses Olabhele Esangbedo
School of Management Engineering, Xuzhou University of Technology, Xuzhou, China
2 shared publications - Sijun Bai
School of Management, Northwestern Polytechnic University, Xian, China
2 shared publications Adadu Micheal Ushie
School of Management, Xi’an Jiaotong University, Xi’an, China
1 shared publication- Jianwu Xue
School of Management, Northwestern Polytechnical University, Xian, China
1 shared publication Moynul Hasan
School of Management, Northwestern Polytechnical University, Xi’an, China
1 shared publication- Moynul Hasan
Comilla University Department of Marketing
1 shared publication
Latest Publications
- 17 July 2025
- Published by Springer Nature in Italian Journal of Marketing
- Vol. 2025 (3) , 267-291
Unlocking eco-friendly market success: the CAC approach to green marketing, green expertise, and green purchase behaviour
- 17 July 2025
- Published by Springer Nature in Italian Journal of Marketing
- Vol. 2025 (3) , 267-291
Unlocking eco-friendly market success: the CAC approach to green marketing, green expertise, and green purchase behaviour
- 2 July 2024
- Published by Taylor & Francis in Journal of Business-to-Business Marketing
- Vol. 31 (4) , 405-420
Eco-Innovation and Firm Sustainability in Emerging Economies: The Role of Consumer Behavior and Green B2B Marketing
- 2 July 2024
- Published by Taylor & Francis in Journal of Business-to-Business Marketing
- Vol. 31 (4) , 405-420
Eco-Innovation and Firm Sustainability in Emerging Economies: The Role of Consumer Behavior and Green B2B Marketing
- Open Access
- 20 September 2022
- Published by Institute of Electrical and Electronics Engineers (IEEE) in IEEE Transactions on Engineering Management
- Vol. 71 (00189391) , 3044-3061
Relaxed Rank Order Centroid Weighting MCDM Method With Improved Grey Relational Analysis for Subcontractor Selection: Photothermal Power Station Construction
This article addresses the problem of subcontractor selection in an uncertain decision-making environment by proposing a new hybrid method and improving a classical multicriteria decision-making (MCDM) method. First, the proposed hybrid method combines subjective and objective weighting methods to estimate the weights of criteria that are represented as grey numbers. The subjective weighting method is the PA weighting method. The objective weighting method is the rank order centroid with slacks (ROCS) weighting method used to compensate for the limitation of the rank order centroid weighting method. Second, grey relational analysis (GRA) is improved by introducing both positive and negative reference (PNR) alternatives instead of a single reference alternative as in the classical GRA. Subsequently, the proposed hybrid grey-point allocation-ROCS weighting method and the GRA-PNR evaluation method are applied to select the most suitable subcontractor for the supply of heliostats for photothermal power station construction. Sensitivity analysis is conducted to verify the robustness of the results. Finally, the technique for order preferences by similarity to an ideal solution with grey values, simple additive weighting with grey relations, and additive ratio assessment with grey criteria scores is applied to validate the participation of the selected subcontractor in the project.
- 20 September 2022
- Published by Institute of Electrical and Electronics Engineers (IEEE) in IEEE Transactions on Engineering Management
- Vol. 71 (00189391) , 3044-3061
Open AccessRelaxed Rank Order Centroid Weighting MCDM Method With Improved Grey Relational Analysis for Subcontractor Selection: Photothermal Power Station Construction
This article addresses the problem of subcontractor selection in an uncertain decision-making environment by proposing a new hybrid method and improving a classical multicriteria decision-making (MCDM) method. First, the proposed hybrid method combines subjective and objective weighting methods to estimate the weights of criteria that are represented as grey numbers. The subjective weighting method is the PA weighting method. The objective weighting method is the rank order centroid with slacks (ROCS) weighting method used to compensate for the limitation of the rank order centroid weighting method. Second, grey relational analysis (GRA) is improved by introducing both positive and negative reference (PNR) alternatives instead of a single reference alternative as in the classical GRA. Subsequently, the proposed hybrid grey-point allocation-ROCS weighting method and the GRA-PNR evaluation method are applied to select the most suitable subcontractor for the supply of heliostats for photothermal power station construction. Sensitivity analysis is conducted to verify the robustness of the results. Finally, the technique for order preferences by similarity to an ideal solution with grey values, simple additive weighting with grey relations, and additive ratio assessment with grey criteria scores is applied to validate the participation of the selected subcontractor in the project.
- Open Access
Grey SWARA-FUCOM Weighting Method for Contractor Selection MCDM Problem: A Case Study of Floating Solar Panel Energy System Installation
Selection of the most appropriate contractor for the installation of solar panels is essential to maximizing the benefit of this renewable, sustainable energy source. Solar energy is one of the 100% renewable energy sources, but implementation may not be very simple and cost-effective. A key phase in the implementation of renewable energy is the evaluation of contractors for the installation of solar panels, which is addressed as a multi-criteria decision-making (MCDM) problem. A new hybrid method is proposed that combines the stepwise weight analysis ratio assessment (SWARA) and full consistent method (FUCOM) weights that are represented as grey numbers used with traditional grey relational analysis (GRA) and evaluation based on distance from average solution (EDAS) methods. The ranking of contractors by both methods is the same, which confirmed the results presented in this research. The use of the grey SWARA-FUCOM weighting method combined with the GRA and EDAS methods increased the decision-makers’ (DMs) confidence in awarding the installation of the solar panel energy system to the top-ranked contractor.
Open AccessGrey SWARA-FUCOM Weighting Method for Contractor Selection MCDM Problem: A Case Study of Floating Solar Panel Energy System Installation
Selection of the most appropriate contractor for the installation of solar panels is essential to maximizing the benefit of this renewable, sustainable energy source. Solar energy is one of the 100% renewable energy sources, but implementation may not be very simple and cost-effective. A key phase in the implementation of renewable energy is the evaluation of contractors for the installation of solar panels, which is addressed as a multi-criteria decision-making (MCDM) problem. A new hybrid method is proposed that combines the stepwise weight analysis ratio assessment (SWARA) and full consistent method (FUCOM) weights that are represented as grey numbers used with traditional grey relational analysis (GRA) and evaluation based on distance from average solution (EDAS) methods. The ranking of contractors by both methods is the same, which confirmed the results presented in this research. The use of the grey SWARA-FUCOM weighting method combined with the GRA and EDAS methods increased the decision-makers’ (DMs) confidence in awarding the installation of the solar panel energy system to the top-ranked contractor.