Wai-Kit Ng

Through the actions and interactions of video platform users, talent shows have expanded from the entertainment sphere to the social sphere and become an everyday part of life. Watching talent shows on online platforms, especially through participation in multi-platform interaction, is an ever developing and innovative field in many regions. This study adopts a multiple case analysis approach. We analyze and compare three cases of talent shows, examining aspects of their value co-creation, digital platform, dynamic capability and value network through an exploration of a series of creative activities on digital video platforms. Talent shows provide a unique environment in which different actors interact, co-exist and co-create value, i.e., another form of O2O marketing. These actors include producers, entertainment companies, sponsors and fans, and fan value co-creation currently takes many different forms, which are experienced, engaged and interacted with through different platforms. The findings contribute to examining the underlying dynamics of TV talent shows, in addition to explaining how they are achieving sustainable advantages in the media market. Furthermore, this study aims to understand the service ecosystem of network talent shows from the perspective of industrial innovation strategy; consequently, this research can help to promote the implications of this new form of digital content services and its innovation strategies.

Cultural heritage organizations worldwide face daunting challenges, grappling with workforce shortages and financial constraints that often result in service closures, postponements, or cancellations. In response to these difficulties, we delved into the evolving interaction between cultural heritage sites and society, especially considering the profound socio-economic repercussions of the global pandemic at these sites. We scrutinized the dynamic heritage of community engagement, with a particular focus on pioneering methods to augment the participation and awareness of younger individuals. We focused on innovative methods to enhance the involvement and awareness of young individuals. Employing a comprehensive content analysis through a multiple case study approach, cultural heritage initiatives in Taiwan were investigated, emphasizing the pivotal role of technology and digital platforms in engaging young audiences. Using a comprehensive content analysis approach within a multiple case study framework, we examined various cultural heritage initiatives in Taiwan. Notably, we accentuated the crucial role played by technology and digital platforms in captivating younger audiences. Through theoretical sampling and triangulation methods, including semi-structured interviews, secondary sources, and participant observation, we sought to obtain a holistic understanding of the subject matter. The research findings underscore the pivotal importance of digital experiences as supplements to physical presence, providing a gateway to cultural heritage exploration. Moreover, we advocate for heritage sites to harness digital platforms effectively, encouraging collaborations with external partners to enrich visitor experiences. We also offer valuable recommendations aimed at enhancing customer engagement and communication with the younger demographic, thus making significant contributions to the cultural heritage sector in Asia. Furthermore, this research signifies a notable transition from traditional physical service design to online platforms, leveraging technology to inspire and engage diverse generations. By embracing digital tools, cultural heritage sites not only attract new visitors but also retain the interest of existing ones amidst an ever-evolving societal landscape. Ultimately, this study sheds light on the imperative nature of cultural heritage preservation and adaptation in the face of contemporary challenges, emphasizing the need for innovation and resilience in this vital sector.

Cultural heritage plays an important role in the creation of creative cities, giving them a new lease of life and generating employment opportunities and local economies in the process. The revitalisation and development of cultural heritage and intangible cultural heritage have become a major part of national development policies worldwide. This study adopts a multiple case analysis approach. Four cultural heritages of three destinations in East Asia (Hong Kong, Macau and Taiwan) were selected as case studies because they have all adopted a public–private partnership approach to the conservation and reuse of historic buildings. In this study, semi-structured interviews were conducted and secondary data collected from a variety of sources to bring the findings of this study closer to the practical development of cultural heritage. Base on Five Forces analysis, we propose an “Extended Five Forces” model of cultural heritage. The new component, i.e., historical landscapes and cultural sustainability, is proposed to expand the theoretical foundations of the sustainable management of cultural heritage. The findings show how they can collaborate with communities to create value and gain a sustainable competitive advantage on a global scale and contribute to the sustainable management of cultural heritage in Asia.

The aim of this research is to identify the digital technology impact and experience innovation of cultural heritages in the context of the epidemic. The authors created an analytical framework and used a qualitative exploratory multi-case study of three cultural heritages in Taiwan. The findings indicate that digital technology has facilitated further innovations in cultural heritages under the epidemic to be closer to consumers’ daily life and more connected with the young generation. Compared to traditional cultural heritages, profit-making cultural heritages need sales of its products to sustain operations, while live streaming, which is interactive, is rising as a new way to promote sales. Using multiple digital platforms can maintain consumers’ interest in the cultural heritages, encouraging follow-up visits and thus resulting in more traffic online and offline. This paper illustrates the advantages of digital technology in the context of the epidemic, highlighting the innovative technology of live streaming and social platforms introduced that are different from the traditional cultural heritages.

For cultural heritage around the world, the servicescape is a key factor that affects the visitor’s experience and engagement. The purpose of this article is to rummage about the current situation of commercial cultural heritage in Asia, bringing consult to the design of cultural heritage. Through an exploratory study, this paper examines how the experiential spaces of the Hayashi Department Store and Tai Kwun are designed and established. This article examined the link between service design and customer experience through a service design perspective. This study further extended the that managers can enhance the visitor experience through service design and experience innovation concepts to create a good reputation and customer willingness to return. The case comparison revealed three important factors in designing experience spaces: Cross-domain teams, heritage restoration and people engagement.