Aleksandra Szejniuk

Cel pracy: Celem artykułu jest prezentacja opinii i postaw osób z pokolenia Z wobec wyzwań związanych z rozwojem i zastosowaniami sztucznej inteligencji, w tym stopnia znajomości rozwiązań AI, rozumienia ryzyk, emocji oraz zachowań towarzyszących w używaniu AI. Materiał i metody: Zastosowano jakościowe podejście badawcze oparte na grupowych wywiadach zogniskowanych, które umożliwiły pogłębione poznanie doświadczeń młodych konsumentów. Uczestnikami badania byli uczniowie i studenci z różnych krajów, dobrani celowo, a wywiad prowadzono według scenariusza tematycznego, co pozwoliło uchwycić zarówno indywidualne opinie, jak i dynamikę dyskusji. Wyniki: Wyniki wskazują na powszechne, choć zróżnicowane natężeniem, korzystanie ze sztucznej inteligencji w obszarach rozrywki, zakupów, organizacji codzienności i edukacji. Respondenci postrzegają AI jako praktyczne narzędzie podnoszące wygodę, oszczędzające czas i wspierające kreatywność. Równocześnie ujawniają świadomość kluczowych zagrożeń, w szczególności dotyczących prywatności i bezpieczeństwa danych, braku przejrzystości decyzji algorytmicznych, podatności na dezinformację i stronniczość, nadmierne uzależnienia od technologii, a także potencjalny, negatywny wpływ na rynek pracy. Wnioski: Postawy, opinie przedstawicieli pokolenia Z uczestniczących w badaniu mają charakter ambiwalentny: entuzjazm i pragmatyzm współistnieją z ostrożnością i potrzebą weryfikacji treści.

Objectives: The study is grounded in Sensory Processing Sensitivity (SPS) theory which understand high sensitivity as a temperamental trait affecting how individuals perceive and process stimuli from the environment. This framework, alongside Kabat-Zinn's mindfulness theory and Richardson's resilience model, suggests potential interconnections between these psychological constructs in determining subjective well-being. The aim of the conducted research was to analyze the relationship between SPS, mindfulness, resilience, and happiness. This investigation is particularly relevant as understanding how these psychological resources interact could inform targeted interventions for enhancing well-being. Material and methods: The study included 222 participants (64 men and 158 women). The Short Form of the Five Faces Mindfulness Questionnaire (FFMQ-SF), the Brief Resilience Coping Scale (SPP-25), the Steen Happiness Index (SHI-PL), and the Highly Sensitive Person Scale (HSPS-10) were used. Results: The obtained results indicate the existence of positive relationships between mindfulness and the general dimension of quality of life. It was demonstrated that higher levels of SPS and higher personal resilience are associated with increased feelings of happiness. Conclusions: The findings suggest that mindfulness, SPS, and resilience are important psychological resources that contribute to subjective well-being. The positive correlation between these variables indicates potential pathways for interventions aimed at enhancing individuals' happiness. Future research should explore the mediating mechanisms between these variables and investigate how tailored mindfulness practices might benefit individuals with different levels of sensory processing sensitivity.

Modern organizations operate in an environment characterized by high volatility, intensive development of information technologies and progressive globalization of economic processes. In such conditions, knowledge is no longer just a resource supporting operational activities, but becomes a key factor in strategic development and building a competitive advantage (OECD, 2004, pp. 12-13). Knowledge management (KM), defined as the process of systematically acquiring, organizing, sharing and using knowledge resources in an organization (Hislop, Bosua and Helms, 2018), is currently one of the foundations of sustainable development of enterprises. In the literature on the subject, more and more attention is paid to an integrated approach to knowledge management, including both technological components (CRM systems, ERP, solutions based on artificial intelligence) and socio-cultural components – such as trust, a climate of cooperation or management commitment (Gold, Malhotra and Segars, 2001, pp. 185–214). Even the best-designed IT system does not bring the expected results if the organization does not create conditions conducive to knowledge sharing, openness, and mutual learning (Nonaka and Takeuchi, 1995). However, the implementation of KM systems is not universal – it is strongly conditioned by the specificity of the sector, the technological maturity of the company and the management style. In the IT and professional services sectors, the implementation of KM systems is often smoother, thanks to greater openness of employees to innovation and a higher level of digital competence. In contrast, in industry, where hierarchical structures and traditional operating models dominate, this process encounters greater resistance, both technologically and culturally (Andreeva and Kianto, 2012). The aim of this article is to analyze the impact of knowledge management on the development of organizations in three key sectors of the economy: IT, manufacturing and services. The study uses triangulation of research methods, including literature analysis, case studies and qualitative research with the participation of industry experts. The main research questions concern: 1. identification of barriers and success factors in the implementation of KM systems, 2. examine the relationship between knowledge management and operational efficiency of the organization, 3. defining the role of KM in innovation processes in various sectors, 4. and formulating implementation recommendations tailored to the specifics of the industry. The research approach used allows for a multidimensional assessment of whether KM plays a purely conceptual role in practice, or whether it actually generates measurable business value in various organizational environments.

Objectives: The purposes of this study were to recognize correlates with the inclination of Gen Z customers to build brand relationship in Metaverse, as well as to recognize and categorise factors influencing Gen Z’s inclination to build and maintain brand relationships.Material and methods: The empirical part was based on quantitative research in a form of a survey in 2023. The assumption of the sample selection was to find Gen Z respondents who had conducted any activity in Metaverse. Quota sampling was employed. In total, 97 valid questionnaires were used in the analysis. The gathered data were subject to content analysis, descriptive statistics analysis, and exploratory factor analysis (EFA).Results: All the study participants declared leading an activity in Metaverse, mainly as gaming, education, or customer experience. Gen Zers are willing to engage in relationships with brands in a form of value co-creation, providing feedback, recommendation and brand advocacy or brand loyalty. EFA analysis allowed to identify 16 items combined in 5 categories: Inclination, Openness, Relatedness, Esteem, and Growth. Convergent validity for 5-item construct was tested and met required criteria.Conclusions: This paper enhances our understanding of Gen Z consumers' inclination to build brand relationships in the Metaverse on both theoretical and empirical level. It responds to the need for further research in this emerging field, exploring less recognised factors and emphasizing the crucial role of the Metaverse in shaping consumer behaviour within virtual worlds. The study underscores the importance of utilizing the Metaverse for engaging customers and fostering stronger brand relationships, providing managerial insights to enhance customer experiences in virtual environments. Several limitations were addressed

Globalization of an enterprise is a multi-threaded and complex phenomenon, which is why there are many definitions of this concept. Most authors use it to refer to three elements: worldwide reach; worldwide homogeneity; global integration - a category of dependence and tightening...

Objectives: The main purpose of the study is to recognize if enterprises incorporate brand archetypes based on values to develop their relationship with customers. Material and methods: Based on the theoretic deliberation qualitative research was conducted. The method employed was a multiple...

In the face of rapid changes, modern organizations must be ready for the development of technology and changes related to the globalization process in the world. The result of these changes is a shift from managing monocultural organizations to managing multicultural organizations. Migration processes are the cause of the growth of cultural diversity in enterprises. It is the result of aging societies as well as changes in corporate structures. Diversity also means division according to sex, age, skin color, etc. It can also refer to physical and mental abilities as well as religion. The introduction of the concept of diversity management is a requirement of the modern world. Especially with regard to human resource management and the accompanying social and economic processes. This is a requirement of the modern world. Currently, the market forces organizations to be open. Enterprises should create such working conditions that each employee celebrates the comfort of fulfilling professional duties. So that he can develop his potential. Managing diversity should be characterized by actual care for the employees of the organization because they are the source of its success. Enterprises operating in the conditions of constant changes should react and verify strategic goals in order not only to survive but also constantly develop. Moreover, they must implement innovations in all areas of their activity. It is extremely important to adapt the organizational structure to the current market situation. It is also important to understand diversity in the conditions of the enterprise. If it is properly managed, it should bring benefits to the organization. It is important to take into account the requirements and needs of both employees and customers. These activities should become a norm or even a standard in order to build a competitive advantage of an organization.

In the conditions of market economy, the functioning of enterprises depends on maintaining the ability to compete in the long term. The possibility of achieving such success is obtained by a small number of business entities. The causes of any irregularities should be seen in the level of moral and emotional competence of their owners, managers and employees as well as people functioning in competing organizations. The rules of competition between enterprises are the result of the struggle for dominance of both companies and their employees. This behaviour determines the possibility of making business decisions and decisions in the sphere of management as well as decisions on shaping the reactions between superiors and subordinates, and therefore management decisions. The vast majority of enterprises base their activities without analyzing the social and their consequences in both organizational and microeconomics dimensions. This way of doing business was the cause of various crises as well as conflicts in organizations. In the European Union, from December 1, 2009, corporate social responsibility is the legal norm for business people. There is a need to run a social campaign targeted primarily at small and medium-sized companies as well as stakeholders not only in Poland but in all countries belonging to the European Union. Etyka biznesu ma istotne znaczenie dla określenia wszystkich procesów wpływających na zachowanie społeczne. Jest potrzebą wynikającą ze współdziałania nie tylko osób tworzących organizację, ale całego społeczeństwa. Obecnie wzrasta zapotrzebowanie na pracowników, których cechuje wysoka moralność i zdolność do etycznego postępowania. Etyka biznesu determinuje sukces człowieka zarówno w życiu zawodowym, jak i społecznym. To dziedzina rozważań zarówno ekonomistów, jak i filozofów. Jest racjonalnym uzasadnieniem wartości i norm obowiązujących każdego człowieka. Ma fundamentalne znaczenie dla działania oraz egzystencji ludzkości.