Wali Muhammad Khoso

Purpose: This study investigates the impact of social media celebrities’ credibility on followers’ online purchasing behavior, focusing on the mediating role of follower loyalty. It extends theoretical research on social media celebrity marketing, examining the mechanisms by which influencer credibility influences consumer behavior. Design/methodology/approach: The 350 valid questionnaires were analyzed; using multiple regression analysis, the study examines the relationships between social media celebrities’ credibility (attractiveness, trustworthiness and expertise) and followers’ online purchase intentions and the mediating role of followers’ loyalty. Findings: The results reveal a significant positive relationship between social media celebrities’ credibility dimensions (attractiveness, trustworthiness and expertise) and followers’ online purchase intentions. Followers’ loyalty mediates the above relationship, indicating that these credibility attributes influence purchase intentions by fostering loyalty. Originality/value: This study integrates social learning theory, source credibility theory and customer loyalty theory to develop a framework that assesses the impact of influencer credibility on online purchasing behavior. It addresses research gaps by highlighting the role of follower loyalty and provides actionable insights for social media celebrities to promote their followers’ online purchasing behavior.

China's agricultural sector is a significant contributor to Greenhouse Gas (GHG) emissions, posing a severe challenge to the sustainable development of agriculture and fostering a green economy. Notably, farmers are at the forefront of this transition, playing a critical role in prompting a shift towards greener and carbon neutrality (CN) agricultural practices, thus directly influencing the realization of carbon reduction objectives. In this regard, an extensive survey was conducted in Jiangsu Province (China), collecting data from 315 respondents. Using linear regression analysis and Structural Equation Modeling (SEM), this study uncovered the significant elements influencing farmers' motivation based on sustainable agricultural practices and their inclination to adopt economic law. The results shed light on several aspects. First, farmers' approach to CN agricultural practices is significantly influenced by their motivation based on sustainable agricultural practices and their adoption of economic law principles. Second, it profoundly affects farmers' willingness to embrace CN farming practices. Furthermore, a substantial connection exists between these motivations and factors, such as behavioral attitude and perceived behavioral control, showcasing a multi‐faceted influence on farmers' actions. Finally, the policy recommendations support farmers' inclination toward sustainable agriculture, encouraging a disposition to integrate economic principles into farming practices and further environmental goals.

Despite increasing attention to frugal innovation in resource‐constrained environments, we still know little about profiting from frugal innovation. Based on the strategy—tripod—perspective, we investigated the impact of frugal innovation on firm growth performance. We explored how its role varies with market environment (market heterogeneity), institutional environment (knowledge leakage risk), and firm resources (complementary servitization offerings). Together, these elements determine how frugal innovation drives company growth. We examined our hypotheses with survey data from 334 firms in China with a pyramid‐shaped income hierarchy. With regression analysis, we found that frugal innovation has a positive effect on firm growth performance. Furthermore, market heterogeneity weakens while servitization strengthens this effect. However, the moderating role of knowledge leakage risk is insignificant. Our findings underscore the strategic value of frugal innovation and indicate that its efficacy may vary with market dynamics and servitization offerings.

Purpose: This study aims to unravel the effects of time pressure on work engagement within Chinese organizational settings, considering the moderating effect of inclusive leadership and the mediating role of coping strategies. It seeks to apply and extend theories such as the job demands-resources (JD-R) model, Lazarus’s stress and coping (LSC) framework and leader–member exchange (LMX) theory on stress and coping to understand these dynamics comprehensively.Design/methodology/approach: The study collected responses from 211 Chinese professionals in the manufacturing sector through a structured questionnaire. Multiple regression analysis was used to test the hypotheses.Findings: Results reveal that problem-focused coping strategies positively correlate with work engagement, whereas emotion-focused coping strategies do not show a significant association. Both emotion-focused and problem-focused coping strategies mediate the relationship between time pressure and work engagement. Additionally, inclusive leadership positively moderates the relationship between time pressure and both problem-focused and emotion-focused coping strategies.Practical implications: Organizational leaders and HR practitioners of companies can devise interventions to enhance employee engagement by leveraging the findings of this study, which advances our understanding of the critical role of coping strategies and the influence of inclusive leadership, particularly under time pressure, which is prevalent in fast-paced work environments.Originality/value: The research integrates the JD-R model, LMX theory and LSC framework to explore workplace dynamics in China, presenting new insights into coping mechanisms and leadership roles in high-pressure environments.