Hui-Ling Hu

This study examines how media use influences tourists’ pro-environmental behavior in China through environmental cognitive appraisal and a theoretical framework. Environmental cognitive appraisal includes perceived environmental pollution threats, environmental knowledge, and environmental concern. Pro-environmental contextual forces, such as destination facilities, policy support, and social norms, act as external drivers of pro-environmental behavior. Place attachment, reflecting tourists’ functional dependence and emotional connection to destinations, moderates key relationships. Pro-environmental behavior involves actions to reduce environmental harm and promote conservation. The study positions media use as the core independent variable, influencing environmental cognitive appraisal, which mediates the effect on pro-environmental contextual forces and, subsequently, pro-environmental behavior. Place attachment moderates the links between environmental cognitive appraisal and contextual forces, as well as between contextual forces and behavior. Using surveys and structural equation modeling, findings reveal that media use significantly enhances tourists’ awareness of environmental pollution threats, knowledge, and concern, indirectly strengthening pro-environmental contextual forces and behavior. Place attachment amplifies these effects. The study highlights the role of media in promoting environmental awareness and behavior, emphasizing the importance of optimizing environmental communication, strengthening contextual support, and fostering place attachment to achieve sustainable tourism.

This study focuses on the cooperative attitude and intention of retail stores in Taiwan to cooperate with the government’s related pandemic prevention measures. The study is based on the Theory of Planned Behavior (TPB). The study includes factors such as perceived risk of infection, job stress, pandemic prevention IT (information technology) convenience, pandemic prevention attitude, and pandemic prevention intention. Pandemic prevention attitude is used as a mediating variable to establish the research framework. This study collected research data through a questionnaire survey. A total of 457 valid questionnaires were collected through an electronic questionnaire platform. The findings showed that perceived risk of infection and pandemic prevention IT convenience had a positive and significant effect on pandemic prevention attitude (β = 0.567; β = 0.422) and pandemic prevention intention (β = 0.424; β = 0.296). Job stress has a significant negative effect on attitude (β = −0.173). In addition, job stress influenced intention through attitudes. Finally, perceived risk, job stress, and IT convenience had high explanatory power (R² = 0.706) on attitudes. Perceived risk, IT convenience, and attitude also had moderate explanatory power (R² = 0.588) on prevention intention. The study also suggests practical recommendations to improve and cooperate with pandemic prevention intention.

Due to the lack of trust in the builder and indeterminate benefits, it is a struggle for people in Taiwan to make up their minds to participate in urban renewal. This leads to the completion rate of urban renewal of fewer than one ten-thousandth of the new construction needed. This study investigated the perspective on the research variables for people in Taiwan and how those influence their intention to participate in urban renewal. Using the Theory of Planned Behavior, the research framework is designed with the trust of urban renewal project builders and the perceived benefits of public participation as the independent variables. Attitudes, subjective norms, and perceived behavioral control are the mediating variables, and the general public's intention to participate in urban renewal is the dependent variable. A total of 545 valid questionnaires were collected through the survey. The results showed that the respondents’ trust in the builder of the urban renewal project positively and significantly influenced their perceived benefits of the project, and the respondents’ trust in the builder significantly influenced their subjective norms. The perceived benefits positively and significantly affected their attitudes and subjective norms, and people's attitudes, subjective norms, and perceived behavioral control positively and significantly affected their intention to participate in urban renewal. People's perceived benefits in urban renewal projects affected their participation intention through attitudes and subjective norms. The variable perceived benefits most strongly influenced people's intention to participate in urban renewal in this study. This study provides practical suggestions for the government and builders to increase people's intention to participate in urban renewal. This study modeled two independent variables, trust in the builder and perceived benefits, under the urban renewal context in Taiwan. In future works, other factors could be included, such as tax incentives, floor area rewards, and fair appraisal.