Keyu Chen

In recent years, with the continuous expansion of artificial intelligence (AI) application forms and fields, users’ acceptance of AI applications has attracted increasing attention from scholars and business practitioners. Although extant studies have extensively explored user acceptance of different AI applications, there is still a lack of understanding of the roles played by different AI applications in human–AI interaction, which may limit the understanding of inconsistent findings about user acceptance of AI. This study addresses this issue by conducting a systematic literature review on AI acceptance research in leading journals of Information Systems and Marketing disciplines from 2020 to 2023. Based on a review of 80 papers, this study made contributions by (i) providing an overview of methodologies and theoretical frameworks utilized in AI acceptance research; (ii) summarizing the key factors, potential mechanisms, and theorization of users’ acceptance response to AI service providers and AI task substitutes, respectively; and (iii) proposing opinions on the limitations of extant research and providing guidance for future research.

Extrinsic cues are ubiquitous in daily commodity consumption scenarios, not to mention online consumption scenarios. Among the many online cues, monthly sales and product ratings are two of the most representative. Some scholars have researched the impact of these cues on consumer decision making, but only search products have been investigated. Based on previous research, this article expanded the types of products to experience products and further explored consumer purchase behaviours and the underlying purchase processes influenced by these two extrinsic cues with the assistance of a neuroscience tool, event-related potentials (ERPs). The behavioural results indicated that the subjects decided mainly based on ratings, while the effect of sales was continuously inhibited. The ERP results further suggested that consumers recognised low ratings and low sales as more negative stimuli than high ratings and high sales, as larger P2 amplitudes were observed. Following the early processing of these cues, low ratings were considered unacceptable and evoked more significant emotional conflicts than high ratings, which was reflected by larger N400 amplitudes. Moreover, in the late stage, high ratings, which activated evaluation categorisation and produced more significant emotional arousal than low-rating conditions, guided the formation of purchase intention and reflected greater LPP amplitudes. Theoretical and managerial implications were discussed.