Mohamed Ahmed Elsaied

This study aims to identifying the multidimensional interpretation of the tourism and hotel services determinants their impact on visit intention in Gharb Soheil village. Data were collected from 433 guests of Nubian destinations and hotel in Gharb Soheil Village using a survey questionnaire. Convenience sampling was used to draw the sample. The findings of the Structural Equation Modeling (SEM) revealed that physical environment significantly and positively affects perceived value, physical environment has a significant and positive impact on image, physical environment has no significant and positive impact on behavioral intentions, image has no significant and positive impact on perceived value, perceived value has no significant and positive impact on behavioral intentions, and image has a significant and positive impact on behavioral intentions. Therefore, the hotels in the study sample need to pay attention to developing and maintaining better physical environments so that positive perceptions of image and value can be developed to create positive behavioral intentions for customers and make the purchasing decision to return again.

The main goal of this study was to examine how both internal and external influences affect consumers' purchase decisions. Furthermore, the study aimed to do an empirical investigation into the possible mediating role of 3D-printed food (3DPF) between internal and external factors (IEF) and the purchasing behaviour of customers (PBC) in an Egyptian hotel. In order to find out what the chosen customers thought about the study's components—internal and external factors, purchasing behaviour, and 3D-printed food—a questionnaire was created and distributed to them. The questionnaire was designed with four main factors in mind: (1) study participant demographics; (2) internal and external factors; (3) 3D-printed food; and (4) purchase behaviour. The study hypotheses were investigated using the bootstrap technique in structural equation modelling (SEM). The study's findings demonstrated that both internal and external factors significantly improved the purchasing decisions and use of 3D-printed food among the research sample's customers. Furthermore, it has been discovered that 3D-printed food has a considerable and partial impact on the relationship between both internal and external factors and consumers' purchasing behaviour.

The aim of the research is to define the impact of adopting gamification in loyalty programmes on increasing e-customer loyalty, in addition to investigating how perceived value could act as a mediator in the relationship between gamification in loyalty programmes and e-customer loyalty, based on evidence from a sample of customers from OTAs and hotels in Egypt. The descriptive analytical approach was used as a research methodology. A simple random sample representative of the study population was surveyed (397). The structural equation modelling (SEM) results indicated that gamification in loyalty programmes significantly and positively affects e-customer loyalty and perceived value. Considering the mediating role of perceived value, findings revealed that perceived value significantly partially mediates the relationship between gamification in loyalty programmes and e-customer loyalty. The study recommends that hotels and OTAs should enhance their efforts, aiming to utilise and then take up new and cutting-edge e-marketing tools and applications.

The introduction of social media in the restaurant sector has changed the manner in which customers communicate with businesses. Social media marketing activities (SMMAs), such as customization, entertainment, trendiness, and interaction may have a substantial impact on followers’ perceived value and consumer behavioral intentions. Therefore, this research aims to investigate the impact of SMMAs on restaurant social media followers’ purchase intentions (PUR), willingness to pay a premium price (WPP), and e-WoM. Additionally, drawing on the Stimulus-Organism-Response (S-O-R) model, we seek to explore the mediation impact of perceived value (PV) in these relationships. To achieve this, an online questionnaire was developed for data collection from a convenience sample of casual-dining restaurant followers in Saudi Arabia. A sample of 433 social media followers was studied using PLS-SEM for testing the study hypotheses. The findings highlighted the significant positive impact of SMMAs on followers’ PV, PUR, e-WoM, and WPP. Further, PV partially significantly mediated the relationship between SMMAs and their consequences. Consequently, providing relevant, up-to-date, and entertaining content; responsiveness to customer needs and feedback; and positive brand engagement significantly contributed to enhancing restaurant followers’ perceived value, which sequentially improves their purchase intention, boosts positive e-WoM, and promotes the possibility of WPP for restaurant products and services. This research provides restaurant operators and marketers with valuable insights into how SMMAs influence followers’ behavioral intentions and enhances their understanding of how perceived value can be utilized to capitalize on the benefits of social media.

Hotels in today’s business environment are no longer solely concerned with profit, but rather with profit, people, and the planet (3Ps). In corporate terms, green investment (GI) is regarded as a strategy that aims for maximum profit with minimal environmental impact. As a result, the current study primarily aims to empirically investigate the impact of internal and external drivers on GI adoption in Saudi Arabian eco-friendly hotels. Additionally, it explores to what extent GI affects eco-friendly hotels’ environmental, economic, and social performance. To achieve these objectives, a web-based questionnaire was developed and addressed to the senior manager/director in charge of environmental management in all four- and five-star eco-friendly hotels in Saudi Arabia. The total number of certified eco-friendly hotels in all regions of Saudi Arabia was 403. Only 298 forms were received and were valid for statistical analysis. A structural equation modeling (SEM) technique with maximum likelihood estimation was employed to test the study hypotheses. The findings of this study illustrate that GI is significantly positively affected by external as well as internal drivers. Adaptation to/mitigation of climate change was the highest perceived driver. Additionally, GI has a significant positive contribution to enhancing hotels’ environmental performance, increasing economic performance, and boosting social performance. Based on the study findings, eco-friendly hotel operators should consider GI in their strategic plans, as a corporate strategy aiming at maximizing profit and enhancing the quality of social life without harming the environment.

Cloud computing is considered as one of the strongest innovations that has gained the attention of technological experts everywhere. It offers lots of benefits., but it also poses several security threats that no establishment can afford to ignore. The progressive education in creating nations is experiencing the issue of conveying dimension of the data and interchanges innovation. Based on these difficulties, the study attempts to develop and validate the Model for cloud computing challenges (CCC) in tourism and hospitality higher education institutions (THHEI) to find solutions to these challenges. In order to identify those challenges, the research aims to create and validate the model created by Juma and Tjahyanto (2019) for a unique model referred to as the proposed model for cloud computing adoption challenges (ITOETAM) to categories various difficulties and specific issues higher education institutions in tourism and hospitality face when using the educational cloud computing services. The model consists of five constructs named CCC, Internal, External factor (IEF), technological factors (TF), organizational factors (OF), and environmental factors (EF). The researchers relied on the following variables from the model as follows "CCC-THHEI, TF, EF and IEF. A total of 431 respondents are students, graduate students, staff, IT personnel and employees of Egyptian tourism and hotel education faculties and institutions. The research supports the "ITOETAM" concept. Which structural equation modelling (SEM) testing technique was used. The goodness of fit indices were good; they were as follows: x2 = 505.131 (df = 214), p 0.001, x2/df = 2.360, GFI = 0.912, Comparative Fit Index (CFI) = 0.953, Normed Fit Index (NFI) = 0.922, Root Mean Square Residual (RMR) = 0.071, Incremental Fit Index (IFI) = 0.954, Relative Fit Index We've talked about potential restrictions and lines of inquiry.

Today, the world is dominated by a comprehensive technological revolution that extended to all walks of life and greatly affected different lifestyles, economic, social, cultural and others ...., and contributed to creating a set of new phenomena such as: e-commerce and electronic payment methods, such as electronic money of various kinds, and resulted from this development is the emergence of new means of financing trade exchange based on the use of electronic means of payment through the global information network "the Internet" and with the cooperation and facilitation of commercial banks, international financial organizations and networks. And with CheapAir.com accepting Bitcoin to book flights, as well as book hotels in many countries of the world and deal with them in some restaurants and cafes. Here, the researchers present a study of the impact of electronic confidence factors on hotel transactions in the virtual currency (Bitcoin), as well as studying the challenges of using the virtual currency in hotel transactions. To achieve this goal, a survey questionnaire was designed and distributed to collect data, and the number of surveys valid for analysis reached 264, and the data were analyzed based on the SPSS program, The results of the statistical analysis found that there is a significant effect of electronic confidence factors on hotel transactions with Bitcoin, and this means that the results came with the study model and that necessarily means the customer's feeling that the facility he deals with provides confidence factors during various transactions.

There is now a common trend worldwide that reducing gases that have a great impact on the surrounding environment is extremely important, and to overcome this and reduce negative impacts, hotels must reduce dependence on fossil fuels in electricity generation, and replace that with investment in electricity generation from renewable energy sources. This research aims to set a suggested framework for applying renewable energy in the Egyptian floating hotels. The current research used personal interviews with the managers of floating hotels, managers and experts of the renewable energy companies, and based on the distribution of survey forms to the engineers and technicians of the maintenance and engineering department. The interviews were conducted with Forty-Two managers of floating hotels. The valid questionnaires for analysis were 253. The total number of interviews with the managers and experts of renewable energy companies was twelve. Research findings highlighted that it is possible to use solar panels on the floating hotel to provide electrical energy to the rooms of the hotel sample of the research.