You-De Dai

This research examines how Metaverse experience, historical storytelling, and tourist happiness within the Hoi An Metaverse influence virtual tourists’ intentions to escape to the Metaverse and visit Hoi An's cultural heritage sites. Using Stimulus–Organism–Response theory and the Theory of Reasoned Action and Interactionism, the study analyzes these factors’ effects on tourist behavior. A purposive sample of 407 international and Vietnamese virtual tourists was surveyed through travel agencies. The hypotheses tested include the impact of Metaverse experiences, historical storytelling, nostalgic emotion, and tourist happiness on virtual tourists’ intentions to visit Hoi An's cultural heritage sites, with interactivity as a moderator and intentions to escape to the Metaverse as a mediator. Findings reveal that these factors positively affect tourists’ intentions, with interactivity moderating the relationships between the Metaverse experience, nostalgia, and happiness. This study offers insights for improving virtual tourism experiences and promoting cultural heritage tourism, especially for intangible assets.

The main purpose of this study was to construct a scale for measuring conspicuous leisure behavior. The proposed scale was developed in three phases. In Phase 1, in-depth interviews with 13 participants of selected activities were conducted. Initially, the study adapted 61 items to establish a formal questionnaire through a rigorous content analysis of the interview samples collected from 494 valid questionnaires. In Phase 2, the initially selected 61 items were reduced and categorized into five dimensions with 51 items through exploratory factor analysis. In Phase 3, confirmatory factor analysis (CFA) was used to test the reliability, validity, and model fit of the Conspicuous Leisure Behavior Scale. CFA results revealed that the second-order factors were self-consciousness, social display, style orientation, physical–mental activation, and activity specificity. Further insights into conspicuous leisure behavior and practical applications are proposed. Strategies for tourism managers and future research directions are also identified.

The match between destinations’ crisis communication sources and crisis types, and their impacts on tourists’ travel intentions, has not yet been investigated. This research explored the effect of destinations’ crisis communication on tourists’ travel intentions based on different crisis types (i.e., victimized and preventable crises) and communication sources (i.e., from the government, businesses, and other tourists). Results showed that crisis type had a matching effect on the impact process of crisis communication sources on tourists’ travel intentions. In addition, the mediation effects of tourists’ heuristic processing and perceived safety on destinations’ crisis communication–tourists’ travel intentions were confirmed. This study uncovered a matching effect of destinations’ crisis communication sources and crisis types. Results offer valuable theoretical and practical implications regarding destinations’ crisis communication agendas, crisis communication systems, and strategies for alleviating negative consequences of crises.

Purpose: This study aims to explore the mediating effects of role overload and job security on the relationship between leader–member exchange and work engagement and simultaneously examines the impact of role overload on employees’ job security.Design/methodology/approach: By means of telephone and email, the study inquired eight international tourist hotels’ willingness, and questionnaires were distributed to employees of these hotels in 2014. The hotel employees were asked to participate, and they have the right to agree or not. After discarding unusable responses, 310 individual surveys ratings were collected from a total of 500 self-administrated questionnaires were distributed (a 62.0 per cent response rate).Findings: The result indicates that role overload and job security have mediating effects on the relationship between leader–member exchange and work engagement. Also, role overload can positively influence job security.Originality/value: To the best of our knowledge, this is the first study to examine the mediating roles of role overload and job security between LMX and work engagement, as well as the influence of role overload on job security. This study attempts to make contributions to human resource management literatures of hospitality and tourism.

This study intends to explore the effect of team-member exchange on perceived accountability and organizational citizenship behavior, as well as the potential moderating effects of social loafing in the relationship. Data were collected from full-time hotel employees in northern Taiwan. A convenience sampling method was used to distribute questionnaires to employees in 25 five-star international tourist hotels. A total of 550 questionnaires were distributed, of which 366 were returned and 184 were rejected due to incorrect completion and incoherent information, yielding a response rate of 66.5%. The result fills previous studies’ research gap and indicates that a moderated mediation model with perceived accountability as the mediator of the relationship between team-member exchange and organizational citizenship behavior, and with social loafing as the moderator on such negative indirect link between team-member exchange, perceived accountability, and organizational citizenship behavior.

This study examines the relationship between relationship quality (customer satisfaction, trust, and commitment) and customer voluntary performance behaviors (CVPB) (loyalty, cooperation, and participation) in the context of hotel service. A total of 1000 questionnaires were distributed to the lodging guests who stayed in hotels, yielding 508 valid responses. The study finds customer commitment is superordinate to satisfaction and trust for CVPB, thus providing insight into how hotel practitioners generate customer commitment and motivate lodging guests to display voluntary behaviors. The empirical findings both complement and extend previous research on hotel management. First, results of the study highlight the role of satisfaction on trust and commitment. Second, this study indicates that customer commitment plays a more important role than customer satisfaction and trust in predicting customers’ willingness for displaying overall CVPB (i.e. loyalty, cooperation, and participation).