Zuriawati Ahmad Zahari

Against the backdrop of rapid digital modernization and generational disengagement, the preservation and transmission of cultural heritage face increasingly severe challenges. The growing disconnection between Mianzhu Wood Block New Year Paintings and the experiences of millennials raises urgent concerns about sustainable preservation and transmission. This study explores how user-centered mobile learning approaches can address cultural disengagement and promote long-term learner engagement with cultural heritage. A sequential mixed-methods approach was employed in this research including a systematic literature review (SLR) using CiteSpace, semi-structured interviews with cultural heritage experts, perceptual analysis of millennial users based on the Kano model, and usability testing of a WeChat Mini Program prototype based on PACMAD metrics. Findings indicate that digitization enhances cultural engagement when design moves beyond visual presentation to interpretive storytelling, multimodal interaction, and contextual learning. Kano model analysis shows that cultural explanation and intuitive navigation are Must-be requirements, while community participation, task-based exploration and symbolic comparison are important performance drivers. Attractive features such as gamification and audio guidance improve user satisfaction and memorability. Usability evaluations further demonstrate that the mini program is highly learnable. These findings further confirm the Wechat Mini Program's significant potential for wider adoption. The results also highlight the importance of millennials as a pivotal group for cultural heritage sustainable development. Their digital fluency enables them to drive cultural regeneration.

Este artigo examina o uso de tecnologias de Realidade Estendida (XR) para aprimorar o aprendizado por meio de simulações interativas, reconstituições e visualizações científicas. Apresenta uma estrutura organizada para compreender como a XR é aplicada no ensino de patrimônio cultural para melhorar a motivação, a compreensão e a experiência do usuário. O estudo concentra-se em como estudantes de cursos técnicos compreendem a visualização 3D em XR e propõe uma abordagem de treinamento unificada para fortalecer tanto as habilidades teóricas quanto as práticas. Também avalia como essa instrução molda a percepção dos alunos sobre a XR em diferentes contextos. Os resultados mostram uma melhora significativa nas habilidades técnicas dos participantes e atitudes mais positivas em relação à XR após a conclusão do curso. As descobertas sugerem que o treinamento direcionado em XR prepara melhor os alunos para as demandas tecnológicas de suas áreas. O artigo também oferece insights para otimizar o uso da XR no ensino de projeto arquitetônico e fornece recomendações estratégicas para o desenvolvimento curricular e a inovação tecnológica, visando apoiar a evolução das práticas profissionais.

Beyond utilitarian purpose, architecture possesses profound aesthetic value, serving not only as structures to inhabit but as spaces to be perceived, interpreted, and appreciated. Unity and variety are among the predictors that influence aesthetics, traditionally viewed as oppositional but jointly predictive of aesthetic preference. The present research investigates how unity and variety jointly predict aesthetic preference in the domain of Chinese carved windows and how these relationships change from isolated elements to window–background compositions. Two quasi-experimental studies were conducted. Study 1 asked participants to rate ten digitally rendered Chinese windows on unity, variety, and aesthetic preference. Study 2 used the same ten windows embedded in either a stylistically congruent Chinese background or an incongruent Western background. Across both studies (N = 797), results showed that unity and variety were negatively correlated yet both positively associated with aesthetic preference, with unity exerting the stronger predictive influence. The trade-off between unity and variety decreased once windows were placed in backgrounds, and stylistically incongruent Western backgrounds reliably suppressed perceived unity and inflated perceived variety. The findings are consistent with the Unity-in-Variety principle and highlight how architectural context influences unity–variety judgments. The studies provide strategies toward a more nuanced, architecture-specific understanding of unity and variety in aesthetic preference.

HRMARS is well established journal publisher based in Pakistan. It is publishing prominent journals in social sciences since 2011.

HRMARS is well established journal publisher based in Pakistan. It is publishing prominent journals in social sciences since 2011.

This study aims to explore the relationships between calligraphy elements, visual communication effects and cultural significance in the context of contemporary visualization of traditional Chinese arts. Thematic analysis was conducted on interview responses to uncover insights into the complex dynamics at play. In-depth interviews with professionals and scholars provided firsthand perspectives on integrating calligraphy elements in visual communication, the effects of visual communication on audience perceptions and the role of cultural heritage in design practice. Comparative analysis with existing literature further enriched the understanding of the variables’ relationships and their implications for theory and practice. The findings reveal intricate relationships between calligraphy elements, visual communication effects, and cultural significance. Calligraphy elements enhance visual communication by imbuing design materials with cultural depth, authenticity and emotional resonance. Visual communication influences audience perceptions of cultural significance, shaping their attitudes and behaviors towards cultural artifacts and representations. Furthermore, cultural heritage informs design practice by providing a rich source of inspiration and meaning, guiding the creation of culturally resonant and effective communication materials. This research contributes to theoretical advancements in visual communication, cultural studies and design theory by uncovering insights into the relationships between calligraphy elements, visual communication effects, and cultural significance. The practical implications for professionals in design, marketing and cultural heritage preservation include providing practical guidance for creating culturally resonant communication materials and informing policies and initiatives that support the preservation and promotion of cultural heritage.

This systematic literature review (SLR) explores the integration of co-design within the domain of intangible cultural heritage (ICH) handicrafts to address Sustainable Development Goals (SDGs). Traditional handicrafts, enriched with cultural significance and economic potential, face challenges such as competition with mass-produced goods, loss of intergenerational skills, and difficulties in integrating modern design practices. Co-design, a collaborative process involving multiple stakeholders, offers a potential solution to these challenges. This review synthesizes findings from various studies to identify key themes, trends, and gaps in the literature. It aims to provide insights for policymakers, designers, and cultural practitioners to enhance the sustainability and cultural relevance of traditional handicrafts through co-design.

Una revisión preliminar de estudios anteriores ha evidenciado que el método utilizado para involucrar a la comunidad en las artes suele estar muy mal articulado. Además, las evaluaciones y reflexiones formales sobre los proyectos de participación artística comunitaria son muy escasas. Por lo tanto, este estudio pretende explorar el método de cocreación del arte comprometido con la comunidad con comunidades seleccionadas en Kampung Muhibbah, Kuching, Sarawak, Malasia. El objetivo del debate es destacar cómo la cocreación puede ofrecer un enfoque participativo que contribuya a elevar la calidad de vida tanto para los profesionales del arte como para los que no lo son. La investigación se llevó a cabo con un método mixto que utilizó un proyecto de cocreación como estudio de caso para la recopilación de datos, mediante entrevistas y observaciones de los participantes en un método cualitativo y una puntuación de evaluación del bienestar en un método cuantitativo. Los resultados mostraron que el proyecto de cocreación podía establecer buenas interacciones dentro de la comunidad a través de actividades artísticas y posteriormente elevar su calidad de bienestar. Una comprensión más profunda del método de cocreación con la participación de la comunidad puede poner en tela de juicio la práctica artística participativa convencional. La exploración del método de cocreación a través del arte como medio ha contribuido ampliamente al conocimiento de la práctica de la cocreación en el compromiso de la comunidad para elevar el bienestar.