Tito Wira Eka Suryawijaya

The digital transformation accelerated by the global pandemic has fundamentally changed work patterns, including the widespread adoption of virtual offices (VO). While offering cost efficiency and flexibility, this phenomenon also presents significant challenges for businesses, particularly regarding work pressure, workload, and work-life balance. For the sandwich generation, who bear dual responsibilities between work and family, these challenges are even more complex. Psychological pressure, digital fatigue, and blurred boundaries between work and personal life increase the risk of long-term productivity decline. This study aims to evaluate the impact of digital fatigue on the productivity of sandwich generation employees in a virtual work context and to identify the mediating role of work pressure and work-life balance. A quantitative explanatory approach was used with a census of 350 WFH respondents from the sandwich generation with at least one year of experience. Data were collected via online surveys and analyzed using SEM-PLS. Findings indicate that VO intensity significantly increases digital workload and reduces work-life balance, which serves as the primary determinant of digital fatigue. Work pressure does not directly correlate with digital fatigue, highlighting the role of individual adaptation and organizational support. The study emphasizes work-life balance as the dominant predictor and identifies the sandwich generation as a strategic yet vulnerable group. These findings contribute to discussions on humanistic, inclusive, and sustainable work policies that enhance well-being and productivity in the digital era.

The Journal of Indonesian Economy and Business (JIEB) announces the retraction of the article titled "E-Blue: Implementation of an Integrated Blue Economy Ecosystem to Increase Coastal MSMEs Competitiveness", published online on 28 May 2025 in Vol. 40, No. 2 (DOI: 10.22146/jieb.v40i2.10994). Following the detection of numerous inappropriate citations, the editorial team initiated an investigation into the article's content. Upon review, it was concluded that the paper violated the COPE Guidelines on major errors (https://publicationethics.org/guidance/guideline/retraction-guidelines). These issues raised significant concerns regarding the integrity of the article’s research and findings. As a result, the editorial board have agreed to retract the article. The retraction note will be published in JIEB Vol. 40, No. 3 (September 2025).

Introduction/Main Objectives: This study aims to determine the implementation and the right business strategy for sustainable fisheries that adopt the "E-Blue" blue economy ecosystem model. Background Problems: The challenges faced in developing a booming blue economy emphasize the need for strong commitment and collaboration between central and regional governments, to support overall development. The background problems also recognize technology’s impact on the activities of micro, small and medium enterprises (MSMEs) and stress the significance of quick responses to these changes. Novelty: This lies in the study’s exploration of the role of digital transformation in sustainable fisheries within the blue economy framework. It emphasizes the need for commitment, innovation, and technological adaptation to ensure the success of blue economy-based development. Research Methods: This qualitative study adopts a narrative approach to gather data on sustainable fisheries strategies aligned with the blue economy ecosystem model. The research utilizes this approach to gain insights into the development possibilities for the research object. Finding/Results: The study's findings highlight the crucial role of the government’s commitment and decisive actions for the successful development of the blue economy in the fisheries sector. The study underscores the potential of digital transformation as a bridge between stakeholders and consumers, enabling efficient supply chain management and diverse product processing for community welfare. Conclusion: The study concludes that successful blue economy development relies on strong collaboration between governments, innovative policy programs, and swift responses to technological changes. The study emphasizes the importance of conti­nuous innovation to enhance competitiveness and market access in Indonesia's fisheries sector.

Innovation in public health services plays a critical role in achieving Universal Health Coverage (UHC), especially in densely populated urban areas like Semarang City. The Semarang City Health Office has introduced the "Pangeran Diponegoro" initiative to provide inclusive and sustainable health coverage for all city residents. However, this innovation faces challenges in raising broad public awareness and participation. This study aims to analyze the implementation of a creative campaign model designed to strengthen the brand equity of the "Pangeran Diponegoro" initiative and enhance public engagement with the UHC program in Semarang City. The methodology involves Internal-External Matrix analysis to identify supporting and inhibiting factors, VRIO framework to assess the initiative's competitive advantage, and Value Chain Analysis to evaluate the program’s efficiency and effectiveness. The creative campaign strategy was developed using the Double Diamond approach, incorporating exploration, development, and implementation phases of visual and video campaign models. Findings indicate that the creative campaign significantly enhanced brand equity and captured public attention for the innovation, as evidenced by an increase in UHC coverage to 99.23% and positive engagement on social media platforms. This research provides originality by integrating a creative campaign model with a brand equity enhancement strategy in public health services, an approach rarely applied in UHC initiatives in Indonesia. The findings offer valuable insights for other health institutions aiming to optimize public service innovation through creative campaigns.

This research aims to explore the relationship between young voters, especially Generation Z (Gen Z), and political campaigns through social media in the context of the 2024 Election. Gen Z has been chosen as the subject because they are the dominant voters. This study uses a quantitative approach to understand phenomena according to the research objectives that can be measured numerically, with the population of people in Java island and using a purposive sampling technique with a sample size of 2,700 respondents of Gen Z first-time voters. This study reveals the role of social media in shaping the attitudes and political actions of Generation Z, highlighting the importance of creative and relevant campaign content in increasing theirpolitical participation. Additionally, this research also highlights that the level of political awareness, politician's image, and an understanding of important political issues are crucial in shaping the attitudes and preferences of first-time voters. This understanding provides newinsights into how social media influences the political participation of Generation Z and the importance of appropriate strategies in utilizing it.

In the modern business landscape, traditional methods of understanding consumer behavior are constrained by time, cost, and depth limitations. The emergence of Digital Twins, which are virtual replicas created through real-time data integration and advanced algorithms, has fundamentally transformed how we perceive consumer behavior and market responses. This study aims to address challenges related to data security and privacy, exploring potential solutions within the context of applying Digital Twins in drive-thru services. Using a quantitative approach with a sample size of 2000 American drive-thru service customers, the research employs SEM-PLS for data analysis. Online questionnaires are distributed through Triaba to collect targeted data. The findings indicate that while process efficiency in drive-thru services has little impact on service quality, Digital Twins can still lead to waiting times that challenge customer expectations. Although limited to America, this research confirms the significant role of Digital Twins in enhancing drive-thru service efficiency and customer satisfaction, providing valuable insights for users and system integrators during implementation.

Health services play an important role in people's lives and are the basic right of every individual. Equal and quality access to health services is crucial for people's welfare. This study aims to analyze the effectiveness of public service innovation in achieving 100% UHC in Semarang City, with a focus on PANGERAN DIPONEGORO’s inspirational contribution, in order to provide insight regarding the implementation of the health insurance program and its impact on UHC. The method used in this research is qualitative using the Double Diamond approach with primary data collection through documentation and innovation supporting literature studies and secondary data collection through literature studies and Focus Group Discussions. The results of the study show that the "PANGERAN DIPONEGORO" innovation succeeded in having a significant positive impact in achieving Universal Health Coverage (UHC) in Semarang City. There has been an increase in community participation, accessibility and quality of health services, as well as a competitive advantage that is rarely possessed by other agencies. There have been many studies using public service objects. However, little has been discussed about the contribution and innovation of public services, especially those that focus on the health sector

In business, understanding consumers is paramount. Digital Twins technology provides virtual representations of consumers and real-time insights. This study evaluates the implementation of Digital Twins in drive-thru services, focusing on efficiency and user experience. A survey was conducted with 2000 drive-thru consumers in the US and analyzed using SEM-PLS. The findings of this study indicate the significance of Digital Twins in purchase accuracy, interactivity, and satisfaction. The importance of strategic implementation is highlighted to maximize benefits and offer a framework for secure implementation. Limitations of this research include geographical constraints of the respondents, data collection methods, and limitations in relevant literature due to the new nature of Digital Twins technology in the context of drive-thru services. Future research needs to explore cross-cultural comparative research, longitudinal studies, and mixed-methods approaches to further understand the impact of this technology.

Jepara Regency in Central Java, Indonesia, is renowned as the "World Carving Center" due to its flourishing furniture carving industry. Despite successfully exporting carvings globally, the distribution process encounters challenges with conventional methods, primarily due to a limited truck fleet exacerbated by the post-pandemic situation. This study aims to scrutinize the effectiveness of "Angkut.in" as an innovative solution for overcoming hurdles in heavy goods distribution, particularly furniture. Utilizing Design Thinking, the research incorporates an analysis of the application of the Technology Acceptance Model (TAM) and digital marketing strategies within the "Angkut.in" application design. Employing a Supply Chain Management (SCM) approach, the research assesses the application's impact on local innovation growth, operational efficiency, and the competitiveness of the furniture industry. Market analysis indicates a focus on the online furniture entrepreneur segment. The marketing strategy involves real-time tracking services, live price checking, and user-friendly application interfaces. The business model adopts a Business-to-Business (B2B) approach, emphasizing transportation services for large goods businesses. The business identity design encompasses color selection, typography, and graphic elements that mirror the innovative and reliable nature of goods delivery services. Risk analysis covers technological factors, market competition, loss of goods, data security, capital limitations, regulatory changes, market acceptance, and force majeure. Angkut.In is categorized as a low-risk business according to the risk analysis matrix. The prototype validation by UKM Partners yielded a score of 8.5 out of 10, indicating maturity and compliance with most evaluation criteria. The provided fix notes will guide further development steps before the official launch.

Inisiatif "KAMPUS BUNDA" di Desa Sekayu bertujuan untuk menyediakan pendidikan kesehatan reproduksi dan seksual yang komprehensif bagi perempuan dan ibu, mengatasi masalah-masalah kompleks, dan menekankan pengawasan orang tua serta perlindungan dari ancaman digital. Dengan rencana implementasi selama tiga tahun dan dipandu oleh proyeksi kegiatan, program ini menunjukkan adaptabilitas terhadap kebutuhan masyarakat. Menggunakan pendekatan kualitatif dengan metode Double Diamond Design Thinking, implementasi mencakup identifikasi kebutuhan masyarakat, observasi lapangan, dan keterlibatan pemangku kepentingan. Kurikulum mencakup berbagai aspek kehidupan dengan menggunakan berbagai metode pembelajaran. Hasil program meliputi buku pengembangan keterampilan lunak bersertifikat, ringkasan eksekutif, dan dokumentasi yang disebarluaskan melalui media sosial. Hasil tambahan mencakup kurikulum bersertifikat IPR, artikel ilmiah, publikasi media massa, modul/panduan pembelajaran, dan video pendidikan, menunjukkan komitmen untuk mendukung inisiatif berkelanjutan dan berdampak di Desa Sekayu.Kata Kunci: Pengawasan Orang Tua, Remaja, Implementasi, Double Diamond The "KAMPUS BUNDA" initiative in Sekayu Village aims to provide comprehensive reproductive and sexual health education for women and mothers, addressing complex problems and emphasizing parental supervision and protection against digital threats. Structured with a three-year implementation plan and guided by activity projections, the program exhibits adaptability to community needs. Employing a qualitative approach with the Double Diamond Design Thinking method, the implementation includes identifying community needs, field observations, and stakeholder engagement. The curriculum covers diverse life aspects, using varied learning methods. Program outputs include a certified soft skills development book, an executive summary, and disseminated documentation through social media. Additional outcomes feature an IPR-certified curriculum, scientific articles, mass media publications, learning modules/manuals, and educational videos, illustrating a commitment to fostering a sustainable and impactful initiative in Sekayu Village.