Ahmed Hussein Ali

Purpose: As humanitarian organizations increasingly rely on digital platforms to engage and mobilize the public, this study aims to draw on the Stimulus–Organism–Response (S–O–R) framework to examine how social media engagement and perceived logistics efficiency are associated with participation intention, with trust as the internal evaluative mechanism. Design/methodology/approach: A cross-sectional survey of 574 social media users in Egypt with prior exposure to humanitarian organizations’ online content was analyzed using confirmatory factor analysis and structural equation modeling in IBM AMOS. Indirect associations were estimated using 5,000 bootstrap resamples with bias-corrected and percentile 95% confidence intervals. Findings: Trust was positively associated with participation intention. Social media engagement was associated with intention mainly through the direct pathway; its small indirect effect through trust was significant under bias-corrected but not percentile bootstrap intervals. Perceived logistics efficiency had a significant total association with intention but no significant direct association; approximately 94% of its total association ran through trust, although this indirect effect was not statistically significant at the 95% level. Practical implications: Humanitarian organizations should manage social media as a participation pathway, combining interactive communication with transparent reporting of logistics performance to strengthen trust and intended public support. Originality/value: The study distinguishes communication-based and operation-based cues within an S–O–R model of humanitarian participation intention, showing that trust accounts for a substantially larger share of the logistics-efficiency association than of the social-media-engagement association, without establishing causal pathways.

In emerging countries, there has been a progressive growth in green purchasing intentions. This is because of regulations and the increasing environmental consciousness of younger generations. In addition, emerging countries are not economically stable, which affects income level, prices and currency purchasing power. Consequently, drawing on the theory of green purchase behaviour, this study investigates the relationship between environmental knowledge, financial self-efficacy and financial wellbeing and their impact on green purchasing intentions. Additionally, it explores the moderating role of age, education level and gender. 680 questionnaires were analysed using PLS-SEM. The findings indicated that individuals’ belief in their ability to manage their finances, their perception of their financial well-being and their understanding of environmental issues positively influence green purchase intention. In addition, results indicated that only age can significantly moderate these direct relations. The results will help managers promote green purchase intention, especially that customers in emerging economies are more sensitive to their financial position and generally focus less on environmental issues which affect their green purchase behaviour. Shedding light on this issue will help companies boost their competitiveness. The results will also help extend the theory through conceptualising its abstract ideas by the research variables and test the relations in an emerging market.

Purpose: In recent years, the global focus has increasingly shifted toward the adoption of electric vehicles (EVs) due to growing concerns about environmental sustainability and the imperative of reducing greenhouse gas emissions. The transportation sector, a significant contributor to air pollution and climate change, faces increasing pressure to embrace EVs as a solution. However, the resistance exhibited by customers toward adopting new technology poses a substantial obstacle to the widespread adoption of EVs. Drawing on the link between theory of reasoned action (TRA) and self-congruity theory, this research aims to determine the factors that affect the customer intention toward EV. Design/methodology/approach: The research conducts a questionnaire collecting 950 respondents from the Egyptian market. The research used primary quantitative data from online and self-administered questionnaires. Findings: The findings indicated that green trust, price sensitivity and reliability have a positive impact on customer’s intention. However, self-image congruence was not affecting customer intention. For the moderating role of financial self-efficacy, it is affecting the relationship between price sensitivity and customer’s purchase intentions toward EV. Research limitations/implications: This research will expand the theory by conceptualizing its abstract notions through research variables and implementing them in the Egyptian market. Furthermore, it links the two distinct theories. This knowledge can be utilized by policymakers and stakeholders to expedite the adoption of EVs in the Egyptian market. Originality/value: This study presents a conceptual framework for managers and policymakers about the factors that affect the customer to buy EVs, since the international organizations emphasize eco-friendly transportation systems.

Purpose: Drawing on the reasoned action theory, this study aims to examine the impact of environmental knowledge (EK) and environmental sustainability performance (EP) on environmental behavior (EB) mediated by environmental attitude (ATT). Furthermore, to examine the moderating effect of environmental advertising (ADD) on the indirect relationship between EP and EB, mediated by ATT on the one hand, and EK on EB, on the other hand, mediated by ATT. Design/methodology/approach: The data were gathered within an international context for passengers from North African countries (NAC) (Egypt, Algeria, Tunisia, Libya, Morocco and Sudan) using primary quantitative data from online and self-administered questionnaires. A total of 1,052 questionnaires were collected from passengers who traveled through Egyptian airports. The collected data were analyzed through covariance-based structural equation modeling. Findings: The findings indicated that ATT moderates the relationship between environmental knowledge and behavior. In addition, ATT mediates the airports' environmental behavior and environmental sustainability performance. Moreover, ADD moderates the indirect association between EP and individuals' environmental knowledge and behavior through the mediated effect of ATT. Research limitations/implications: This research output will help extend the theory’s scope by conceptualizing its abstract ideas using research variables and applying them in NAC countries. This can be a milestone for altering individuals' behavior toward the environment in airports. Practical implications: This study aims to assist airport authorities in the development of standards for enhancing environmental performance. Enhancing environmental issues is of utmost importance, especially in the context of airports, which have been a subject of significant environmental concern. This study examined the environmental practices of airport passengers in NAC, given their significant role as the primary source of greenhouse gas emissions on the African continent. The present approach has the potential to be utilized in modifying airport conduct and enhancing stakeholder engagement, specifically within the context of NAC. Social implications: The objective of this study is to enhance the relationship between nature and humans by endeavoring to modify human attitudes toward the environment. The objective of this initiative is to bridge the current disparity in the socio-environmental connection by fostering environmental consciousness among individuals who utilize airport facilities. The objective will be accomplished by the construction of a theoretical framework that integrates crucial elements acknowledged for their substantial influence on altering human attitudes, thus fostering a greater sense of environmental consciousness and ultimately improving societal well-being. Originality/value: Since the global supply chain prioritizes environmental transportation systems, this study provides a conceptual framework for airport authorities to develop and create policies to push air passengers' behavior toward environmental practices in NAC.

Drawing on the Technology Acceptance Model (TAM), this research aims to investigate the impact of social, environmental, and technological barriers on adopting the last-mile logistics application. This research used a self-administrative questionnaire to collect 1060 respondents from the Egyptian market and analysed it using partial least square structural equation modeling. The findings revealed that some elements could obstruct the implementation of last-mile delivery technologies, namely complexity, collaboration efforts between users and application developers and the impact of technical knowledge and expertise on the potentially involved users. The sharing economy helps organisations reduce contaminants, emissions and carbon footprints, and last-mile logistics is one of the tools of the sharing economy that can enhance the productivity and competitiveness of logistics and boost consumer fulfillment. This research will help enhance organisations’ performance in Egypt as a developing country and push towards applying environmental sustainability practices, as it introduces a tool to enhance customer satisfaction and reduce emissions by illustrating how last-mile logistics can be implemented. This is particularly important as last-mile logistics face some implementation barriers, especially in developing countries. In addition, it will help in extending the theory through conceptualising its abstract ideas with the research variables and applying it in a different context.

The case deals with decreasing environmental harm and pollution in all industries. The corporations have followed worldwide environmental standards to replace toxic materials with environmentally acceptable alternatives, such as lead-free glass used in producing L.E.D. lamps and Freon R410 used in the production process of air conditioners and refrigerators. ELARABY Group is one of the few enterprises in the Middle East specialized in electronics. It designed and applied a system to face the challenges, consequences, and results of replacing harmful materials with environmentally friendly ones. The case followed a qualitative approach through conducting interviews with experts in order to collect data.