Nidya Luthfi Nafila
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Research Subjects
Research Interests
Nidya Luthfi Nafila has a total of 5 co-authors. Here are the top co-authors by number of shared publications:
- Irni Rahmayani Johan
Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
1 shared publication - Lilik Noor Yuliati
Departemen Ilmu Keluarga dan Konsumen, Fakultas Ekologi Manusia, IPB University
1 shared publication - Megawati Simanjuntak
Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
1 shared publication - Mohamad Fazli Sabri
Universiti Putra Malaysia
1 shared publication - Mukhamad Najib
Faculty of Economics and Management, IPB University, Bogor 16680, Indonesia
1 shared publication
Latest Publications
- Top Cited PapersOpen Access
- 20 March 2023
- Published by MDPI AG in Sustainability
- Vol. 15 (6) , 5445
Environmental Care Attitudes and Intention to Purchase Green Products: Impact of Environmental Knowledge, Word of Mouth, and Green Marketing
The intention to purchase green products cannot be separated from environmental consciousness among people. This study analyzes the effect of environmental knowledge, word of mouth (WOM), and green marketing on environmental care attitudes and the intention to purchase green products. A total of 159 valid questionnaires were analyzed with structural equation modeling. The empirical results indicate that environmental knowledge significantly affects environmental care attitudes. In addition, green marketing and environmental concerns significantly and positively affect the intention to purchase green products. Meanwhile, WOM and green marketing do not significantly affect environmental care attitudes. Similarly, environmental knowledge and WOM do not significantly affect the intention to purchase green products. Finally, managerial implications for the government and business were formulated.
- 20 March 2023
- Published by MDPI AG in Sustainability
- Vol. 15 (6) , 5445
Top Cited PapersOpen AccessEnvironmental Care Attitudes and Intention to Purchase Green Products: Impact of Environmental Knowledge, Word of Mouth, and Green Marketing
The intention to purchase green products cannot be separated from environmental consciousness among people. This study analyzes the effect of environmental knowledge, word of mouth (WOM), and green marketing on environmental care attitudes and the intention to purchase green products. A total of 159 valid questionnaires were analyzed with structural equation modeling. The empirical results indicate that environmental knowledge significantly affects environmental care attitudes. In addition, green marketing and environmental concerns significantly and positively affect the intention to purchase green products. Meanwhile, WOM and green marketing do not significantly affect environmental care attitudes. Similarly, environmental knowledge and WOM do not significantly affect the intention to purchase green products. Finally, managerial implications for the government and business were formulated.