Ahmad Almufarreh
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Research Subjects
Ahmad Almufarreh has a total of 3 co-authors. Here are the top co-authors by number of shared publications:
- Muhammad Arshad
School of Informatics and Cybersecurity, Technological University Dublin
2 shared publications - Khaled Mohammed Noaman
E-Learning Center, Jazan University, Jazan 82817, Saudi Arabia
1 shared publication - Muhammad Noman Saeed
E-Learning Center, Jazan University, Jazan, Saudi Arabia
1 shared publication
Latest Publications
- Open Access
- 13 September 2026
- Published by MDPI AG in Behavioral Sciences
- Vol. 16 (9) , 1633
Digital Artifacts in Education: How Design Properties Are Associated with Self-Regulated Learning, Participation, and Performance
Digital artifacts are preferred by both students and instructors to achieve various educational goals; yet the understanding of how digital artifacts and their properties are associated with academic development remains insufficient. Such understanding is also important as the design, modification, and use of digital artifacts, such as infographics, videos and illustrations, support both learners and instructors. Thus, drawing on the theory of semiotic mediation, this study examines how three core properties of digital artifacts, i.e., design, elaborateness, and semantic ability, are associated with learner outcomes through self-regulated learning, student participation, individual innovativeness, and learning continuance. Digital artifacts are conceptualized broadly to include conventional digital resources. Data were collected from 350 university students in Saudi Arabia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that design, elaborateness, and semantic ability are positively associated with both self-regulated learning and student participation. Such understanding, in turn, is associated with individual innovativeness, which is positively associated with learning continuance and learner performance. The results suggest that the educational value of digital artifacts depends not only on their technological availability but also on how their design characteristics support learners’ regulation, participation, experimentation, and sustained engagement. The study extends the application of semiotic mediation theory to contemporary digital learning environments and provides a behavioral explanation of how digital artifact properties are associated with academic development.
- 13 September 2026
- Published by MDPI AG in Behavioral Sciences
- Vol. 16 (9) , 1633
Open AccessDigital Artifacts in Education: How Design Properties Are Associated with Self-Regulated Learning, Participation, and Performance
Digital artifacts are preferred by both students and instructors to achieve various educational goals; yet the understanding of how digital artifacts and their properties are associated with academic development remains insufficient. Such understanding is also important as the design, modification, and use of digital artifacts, such as infographics, videos and illustrations, support both learners and instructors. Thus, drawing on the theory of semiotic mediation, this study examines how three core properties of digital artifacts, i.e., design, elaborateness, and semantic ability, are associated with learner outcomes through self-regulated learning, student participation, individual innovativeness, and learning continuance. Digital artifacts are conceptualized broadly to include conventional digital resources. Data were collected from 350 university students in Saudi Arabia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that design, elaborateness, and semantic ability are positively associated with both self-regulated learning and student participation. Such understanding, in turn, is associated with individual innovativeness, which is positively associated with learning continuance and learner performance. The results suggest that the educational value of digital artifacts depends not only on their technological availability but also on how their design characteristics support learners’ regulation, participation, experimentation, and sustained engagement. The study extends the application of semiotic mediation theory to contemporary digital learning environments and provides a behavioral explanation of how digital artifact properties are associated with academic development.
- Open Access
- 5 June 2026
- Published by MDPI AG in Sustainability
- Vol. 18 (11) , 5759
Understanding How Large Language Models Influence Student Motivation and Academic Performance: A Behavioral Framework for Sustainable Education
Large language models (LLMs) have been widely adopted in educational settings, particularly among university students. However, the behavioral mechanisms through which these systems influence academic outcomes remain insufficiently understood. This study develops and empirically tests a framework explaining how the technological attributes of LLMs—perceived usefulness, ease of use, system reliability, accessibility, and interface design—affect student motivation and personalization, which foster anthropomorphic perception and enhance self-efficacy and academic performance. Data were collected from university students in Saudi Arabia using a structured survey and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that technological attributes positively influence motivation and personalization, which strengthen anthropomorphism and subsequently improve self-efficacy and academic performance. The results provide practical insights into the effective application of LLMs in higher education and highlight the role of generative AI in supporting sustainable educational practices.
- 5 June 2026
- Published by MDPI AG in Sustainability
- Vol. 18 (11) , 5759
Open AccessUnderstanding How Large Language Models Influence Student Motivation and Academic Performance: A Behavioral Framework for Sustainable Education
Large language models (LLMs) have been widely adopted in educational settings, particularly among university students. However, the behavioral mechanisms through which these systems influence academic outcomes remain insufficiently understood. This study develops and empirically tests a framework explaining how the technological attributes of LLMs—perceived usefulness, ease of use, system reliability, accessibility, and interface design—affect student motivation and personalization, which foster anthropomorphic perception and enhance self-efficacy and academic performance. Data were collected from university students in Saudi Arabia using a structured survey and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that technological attributes positively influence motivation and personalization, which strengthen anthropomorphism and subsequently improve self-efficacy and academic performance. The results provide practical insights into the effective application of LLMs in higher education and highlight the role of generative AI in supporting sustainable educational practices.
- Top Cited PapersOpen Access
- 10 February 2026
- Published by MDPI AG in Algorithms
- Vol. 19 (2) , 143
Gamification in Education and Its Impact on Student Academic Performance: A Conceptual Model Based on Systematic Literature Review and PLS-SEM Analysis
Enhancing student academic performance remains a critical challenge for educators and administrators. Among various interventions, gamification has gained increasing attention as a promising approach to improving learning outcomes. However, existing research on the role of gamification in education remains fragmented due to its multidisciplinary nature. This study aims to synthesize current knowledge through a systematic review in order to develop and validate a conceptual framework linking gamification to student academic performance. By following the PRISMA framework, 62 relevant studies were reviewed, highlighting several recurring themes, including game design and development, student performance outcomes, and critical aspects of gamification such as cognitive development, motivation, and empowerment. Key mechanisms identified include active learning, personalized and adaptive learning, and collaborative interaction. Reported outcomes of gamification interventions include higher test scores, reduced anxiety and stress, and increased engagement and positive attitudes toward learning. Building on these findings, the resulting conceptual framework was validated through empirical research. Data were collected from 289 students from Saudi Arabia using a structured survey instrument, and Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed for analysis. The results provide empirical support for the proposed framework, confirming gamification as a significant driver of improved student academic performance. The findings provide practical implications for educators and policymakers seeking to leverage gamification as a strategic tool for enhancing student learning outcomes.
- 10 February 2026
- Published by MDPI AG in Algorithms
- Vol. 19 (2) , 143
Top Cited PapersOpen AccessGamification in Education and Its Impact on Student Academic Performance: A Conceptual Model Based on Systematic Literature Review and PLS-SEM Analysis
Enhancing student academic performance remains a critical challenge for educators and administrators. Among various interventions, gamification has gained increasing attention as a promising approach to improving learning outcomes. However, existing research on the role of gamification in education remains fragmented due to its multidisciplinary nature. This study aims to synthesize current knowledge through a systematic review in order to develop and validate a conceptual framework linking gamification to student academic performance. By following the PRISMA framework, 62 relevant studies were reviewed, highlighting several recurring themes, including game design and development, student performance outcomes, and critical aspects of gamification such as cognitive development, motivation, and empowerment. Key mechanisms identified include active learning, personalized and adaptive learning, and collaborative interaction. Reported outcomes of gamification interventions include higher test scores, reduced anxiety and stress, and increased engagement and positive attitudes toward learning. Building on these findings, the resulting conceptual framework was validated through empirical research. Data were collected from 289 students from Saudi Arabia using a structured survey instrument, and Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed for analysis. The results provide empirical support for the proposed framework, confirming gamification as a significant driver of improved student academic performance. The findings provide practical implications for educators and policymakers seeking to leverage gamification as a strategic tool for enhancing student learning outcomes.
- Top Cited PapersOpen Access
- 24 June 2024
- Published by MDPI AG in Sustainability
- Vol. 16 (13)
Determinants of Students’ Satisfaction with AI Tools in Education: A PLS-SEM-ANN Approach
The emergence of Artificial Intelligence (AI) technology has significantly disrupted the educational landscape. The latest development in AI, generative AI that can generate new and tailored to specific content, has significantly impacted education. Given the value of AI technology in general and generative AI specific to users in education, such as students, the adaptability of these technologies has significantly increased. However, continuing and productive usage of AI tools depends upon students’ satisfaction with these tools. Drawing from the existing research, the present research has developed factors that affect students’ general satisfaction with AI tools. The research collected the data using a survey questionnaire from a Saudi Arabian university. The two-stage method of partial least squares structural equation modeling (PLS-SEM) and artificial neural network (ANN) have been employed. The two-stage method is applied in a way that PLS-SEM is used for testing the hypothesis and significance of the factor’s influence on satisfaction, and ANN is used to determine the relevant importance of the factor. The PLS-SEM results have shown that factors such as content quality, emotional wellbeing and perceived utility determine student satisfaction with AI tools. The ANN results show that emotional wellbeing is the most critical factor in satisfaction, followed equally by content quality and perceived utility.
- 24 June 2024
- Published by MDPI AG in Sustainability
- Vol. 16 (13)
Top Cited PapersOpen AccessDeterminants of Students’ Satisfaction with AI Tools in Education: A PLS-SEM-ANN Approach
The emergence of Artificial Intelligence (AI) technology has significantly disrupted the educational landscape. The latest development in AI, generative AI that can generate new and tailored to specific content, has significantly impacted education. Given the value of AI technology in general and generative AI specific to users in education, such as students, the adaptability of these technologies has significantly increased. However, continuing and productive usage of AI tools depends upon students’ satisfaction with these tools. Drawing from the existing research, the present research has developed factors that affect students’ general satisfaction with AI tools. The research collected the data using a survey questionnaire from a Saudi Arabian university. The two-stage method of partial least squares structural equation modeling (PLS-SEM) and artificial neural network (ANN) have been employed. The two-stage method is applied in a way that PLS-SEM is used for testing the hypothesis and significance of the factor’s influence on satisfaction, and ANN is used to determine the relevant importance of the factor. The PLS-SEM results have shown that factors such as content quality, emotional wellbeing and perceived utility determine student satisfaction with AI tools. The ANN results show that emotional wellbeing is the most critical factor in satisfaction, followed equally by content quality and perceived utility.
- Open Access
Exploring the Potential of Mixed Reality in Enhancing Student Learning Experience and Academic Performance: An Empirical Study
In recent years, mixed reality (MR) technology has emerged as a promising tool in the field of education, offering immersive and interactive learning experiences for students. However, there is a need to comprehensively understand the impact of MR technology on students’ academic performance. This research aims to examine the effect of mixed reality technology in the educational setting and understand its role in enhancing the student’s academic performance through the student’s novel learning experiences and satisfaction with the learning environment. The present research has employed a quantitative research design to undertake the research process. The survey questionnaire based upon the five-point Likert scale was used as the data collection instrument. There were 308 respondents studying at various educational institutes in Saudi Arabia, all of whom were using mixed reality as part of their educational delivery. The findings of the present research have indicated that the application of mixed reality by creating experiential learning, interactivity and enjoyment can significantly enhance the student’s novel experience, which can directly enhance students’ satisfaction with learning objects and the learning environment, as well as indirectly enhancing the student’s academic performance. The research offers various kinds of theoretical implications and policy implications to researchers and policymakers.
Open AccessExploring the Potential of Mixed Reality in Enhancing Student Learning Experience and Academic Performance: An Empirical Study
In recent years, mixed reality (MR) technology has emerged as a promising tool in the field of education, offering immersive and interactive learning experiences for students. However, there is a need to comprehensively understand the impact of MR technology on students’ academic performance. This research aims to examine the effect of mixed reality technology in the educational setting and understand its role in enhancing the student’s academic performance through the student’s novel learning experiences and satisfaction with the learning environment. The present research has employed a quantitative research design to undertake the research process. The survey questionnaire based upon the five-point Likert scale was used as the data collection instrument. There were 308 respondents studying at various educational institutes in Saudi Arabia, all of whom were using mixed reality as part of their educational delivery. The findings of the present research have indicated that the application of mixed reality by creating experiential learning, interactivity and enjoyment can significantly enhance the student’s novel experience, which can directly enhance students’ satisfaction with learning objects and the learning environment, as well as indirectly enhancing the student’s academic performance. The research offers various kinds of theoretical implications and policy implications to researchers and policymakers.
- Open Access
Exploratory Students’ Behavior towards Massive Open Online Courses: A Structural Equation Modeling Approach
Since the evolution of massive online open courses (MOOCs) as an Ed-Tech solution to various educational problems, learners have registered themselves for various MOOCs offered by various universities and MOOC platforms. However, it has been observed that many learners who register need to complete the course and progress further. Thus, the present research aims to study the learners’ lack of continuance of MOOCs. The research is based upon a quantitative research design in which a conceptual model is developed and tested empirically by employing a survey questionnaire as a tool for data collection. The data was collected from 377 respondents who were university students from Saudi Arabia studying at Jazan University, and partial least square-structural equation modeling (PLS-SEM) was used as a tool for data analysis. The results of PLS-SEM show that learner continuance behavior depends on three elements: perceived career success, perceived training opportunity, and satisfaction with MOOCs. The results further show that content vividness, interactivity, and intellectual curiosity are antecedents of satisfaction with MOOCs. The present research has argued that user gratification will yield continuance with technology products. It argues that rational aspects such as career success and acquisition of tangible skills can also yield continuance with technology products and services.
Open AccessExploratory Students’ Behavior towards Massive Open Online Courses: A Structural Equation Modeling Approach
Since the evolution of massive online open courses (MOOCs) as an Ed-Tech solution to various educational problems, learners have registered themselves for various MOOCs offered by various universities and MOOC platforms. However, it has been observed that many learners who register need to complete the course and progress further. Thus, the present research aims to study the learners’ lack of continuance of MOOCs. The research is based upon a quantitative research design in which a conceptual model is developed and tested empirically by employing a survey questionnaire as a tool for data collection. The data was collected from 377 respondents who were university students from Saudi Arabia studying at Jazan University, and partial least square-structural equation modeling (PLS-SEM) was used as a tool for data analysis. The results of PLS-SEM show that learner continuance behavior depends on three elements: perceived career success, perceived training opportunity, and satisfaction with MOOCs. The results further show that content vividness, interactivity, and intellectual curiosity are antecedents of satisfaction with MOOCs. The present research has argued that user gratification will yield continuance with technology products. It argues that rational aspects such as career success and acquisition of tangible skills can also yield continuance with technology products and services.
- Top Cited PapersOpen Access
- 20 April 2023
- Published by MDPI AG in Sustainability
- Vol. 15 (8) , 6917
Promising Emerging Technologies for Teaching and Learning: Recent Developments and Future Challenges
As time goes on and the number of people who use information and communication technology (ICT) grows, emerging technologies are receiving a lot of attention from academics, researchers, and users. Emerging technologies are changing more quickly than ever, and it is important to start building skills early in education by using the right examples to teach and learn about digital citizenship. New pedagogies support individual teaching and learning methodologies for knowledge acquisition and self-directed learning. Hundreds of digital education tools have been developed to increase student autonomy, enhance academic process management, promote collaboration, and improve communication between teachers and students. This article examines the current state of emerging technologies from a variety of educational viewpoints, highlights a few of them, and discusses both their established and potential educational benefits. Additionally, it offers in-depth debates on recent developments and future challenges from a wide range of perspectives. The analysis focuses on peer-reviewed research articles published in well-renowned publications databases over the last 8 years, drawing upon a bibliometric analysis using VOSviewer. The results of this study are also anticipated to serve as a substantial impetus for other universities and colleges worldwide to utilize innovatively and revolutionized technology for better academic performance.
- 20 April 2023
- Published by MDPI AG in Sustainability
- Vol. 15 (8) , 6917
Top Cited PapersOpen AccessPromising Emerging Technologies for Teaching and Learning: Recent Developments and Future Challenges
As time goes on and the number of people who use information and communication technology (ICT) grows, emerging technologies are receiving a lot of attention from academics, researchers, and users. Emerging technologies are changing more quickly than ever, and it is important to start building skills early in education by using the right examples to teach and learn about digital citizenship. New pedagogies support individual teaching and learning methodologies for knowledge acquisition and self-directed learning. Hundreds of digital education tools have been developed to increase student autonomy, enhance academic process management, promote collaboration, and improve communication between teachers and students. This article examines the current state of emerging technologies from a variety of educational viewpoints, highlights a few of them, and discusses both their established and potential educational benefits. Additionally, it offers in-depth debates on recent developments and future challenges from a wide range of perspectives. The analysis focuses on peer-reviewed research articles published in well-renowned publications databases over the last 8 years, drawing upon a bibliometric analysis using VOSviewer. The results of this study are also anticipated to serve as a substantial impetus for other universities and colleges worldwide to utilize innovatively and revolutionized technology for better academic performance.
- Top Cited PapersOpen Access
- 28 February 2023
- Published by MDPI AG in Applied Sciences
- Vol. 13 (5) , 3121
Academic Teaching Quality Framework and Performance Evaluation Using Machine Learning
Higher education institutions’ principal goal is to give their learners a high-quality education. The volume of research data gathered in the higher education industry has increased dramatically in recent years due to the fast development of information technologies. The Learning Management System (LMS) also appeared and is bringing courses online for an e-learning model at almost every level of education. Therefore, to ensure the highest level of excellence in the higher education system, finding information for predictions or forecasts about student performance is one of many tasks for ensuring the quality of education. Quality is vital in e-learning for several reasons: content, user experience, credibility, and effectiveness. Overall, quality is essential in e-learning because it helps ensure that learners receive a high-quality education and can effectively apply their knowledge. E-learning systems can be made more effective with machine learning, benefiting all stakeholders of the learning environment. Teachers must be of the highest caliber to get the most out of students and help them graduate as academically competent and well-rounded young adults. This research paper presents a Quality Teaching and Evaluation Framework (QTEF) to ensure teachers’ performance, especially in e-learning/distance learning courses. Teacher performance evaluation aims to support educators’ professional growth and better student learning environments. Therefore, to maintain the quality level, the QTEF presented in this research is further validated using a machine learning model that predicts the teachers’ competence. The results demonstrate that when combined with other factors particularly technical evaluation criteria, as opposed to strongly associated QTEF components, the anticipated result is more accurate. The integration and validation of this framework as well as research on student performance will be performed in the future.
- 28 February 2023
- Published by MDPI AG in Applied Sciences
- Vol. 13 (5) , 3121
Top Cited PapersOpen AccessAcademic Teaching Quality Framework and Performance Evaluation Using Machine Learning
Higher education institutions’ principal goal is to give their learners a high-quality education. The volume of research data gathered in the higher education industry has increased dramatically in recent years due to the fast development of information technologies. The Learning Management System (LMS) also appeared and is bringing courses online for an e-learning model at almost every level of education. Therefore, to ensure the highest level of excellence in the higher education system, finding information for predictions or forecasts about student performance is one of many tasks for ensuring the quality of education. Quality is vital in e-learning for several reasons: content, user experience, credibility, and effectiveness. Overall, quality is essential in e-learning because it helps ensure that learners receive a high-quality education and can effectively apply their knowledge. E-learning systems can be made more effective with machine learning, benefiting all stakeholders of the learning environment. Teachers must be of the highest caliber to get the most out of students and help them graduate as academically competent and well-rounded young adults. This research paper presents a Quality Teaching and Evaluation Framework (QTEF) to ensure teachers’ performance, especially in e-learning/distance learning courses. Teacher performance evaluation aims to support educators’ professional growth and better student learning environments. Therefore, to maintain the quality level, the QTEF presented in this research is further validated using a machine learning model that predicts the teachers’ competence. The results demonstrate that when combined with other factors particularly technical evaluation criteria, as opposed to strongly associated QTEF components, the anticipated result is more accurate. The integration and validation of this framework as well as research on student performance will be performed in the future.