Huafeng Quan

Red sour soup (RSS) is a traditional food with rich cultural connotations and nutritional value, unique to the Kaili region of Guizhou Province, China. However, the existing packaging design lacks cultural characteristics and visual appeal, which greatly limits its market potential. This study proposes a systematic research framework for RSS packaging design by integrating NLP, Kansei engineering, and semiotics. First, we mined consumers’ dual requirements by analyzing online reviews from e-commerce and tourism platforms using NLP and LDA. Second, we used Kansei engineering to construct a mapping model between consumers’ requirements and design elements. Notably, in the semantic space, we innovatively introduced the concept of a semantic network, considering the relationships between Kansei words for the first time. Finally, we proposed integrating the four dimensions of semiotics into the four stages of design, guiding the application of batik culture in packaging design. Based on this framework, we created a set of RSS packaging designs that integrate modern design concepts and traditional Miao cultural elements. The new design showed significant attractiveness in testing, with 100% of subjects preferring it, fully demonstrating the effectiveness and consumer acceptance of our approach. This study provides new methods and ideas for packaging in the food industry, which has positive significance for the modernized marketing of traditional foods.

As living standards improve, modern products need to meet increasingly diversified and personalized user requirements. Traditional product design methods fall short due to their strong subjectivity, limited survey scope, lack of real-time data, and poor visual display. However, recent progress in big data and artificial intelligence (AI) are bringing a transformative big data and AI-driven product design methodology with a significant impact on many industries. Big data in the product lifecycle contains valuable information, such as customer preferences, market demands, product evaluation, and visual display: online product reviews reflect customer evaluations and requirements, while product images contain shape, color, and texture information that can inspire designers to quickly generate initial design schemes or even new product images. This survey provides a comprehensive review of big data and AI-driven product design, focusing on how big data of various modalities can be processed, analyzed, and exploited to aid product design using AI algorithms. It identifies the limitations of traditional product design methods and shows how textual, image, audio, and video data in product design cycles can be utilized to achieve much more intelligent product design. We finally discuss the major deficiencies of existing data-driven product design studies and outline promising future research directions and opportunities, aiming to draw increasing attention to modern AI-driven product design.

As living standards improve, modern products need to meet increasingly diversified and personalized user requirements. Traditional product design methods fall short due to their strong subjectivity, limited survey scope, lack of real-time data, and poor visual display. However, recent progress in big data and artificial intelligence (AI) are bringing a transformative big data and AI driven product design methodology with significant impact on many industries. Big data in the product lifecycle contains valuable information, such as customer preferences, market demands, product evaluation, and visual display: online product reviews reflect customer evaluations and requirements, while product images contain shape, color, and texture information that can inspire designers to quickly generate initial design schemes or even new product images. This survey provides a comprehensive review on big data and AI-driven product design, focusing on how big data of various modalities can be processed, analyzed, and exploited in aiding product design using AI algorithms. It identifies the limitations of traditional product design methods and shows how textual, image, audio, and video data in product design cycles can be utilized to achieve much more intelligent product design. We finally discuss the major deficiencies of existing data-driven product design studies and outline promising future research directions and opportunities, aiming to draw increasing attention to modern AI-driven product design.

With the improvement of living standards, user requirements of modern products are becoming increasingly more diversified and personalized. Traditional product design methods can no longer satisfy the market needs due to their strong subjectivity, small survey scope, poor real-time data, and lack of visual display, which calls for the development of big data driven product design methodology. Big data in the product lifecycle contains valuable information for guiding product design, such as customer preferences, market demands, product evaluation, and visual display: online product reviews reflect customer evaluations and requirements; product images contain information of shape,color, and texture which can inspire designers to get initial design schemes more quickly or even directly generate new product images. How to efficiently collect product design related data and exploit them effectively during the whole product design process is thus critical to modern product design. This paper aims to conduct a comprehensive survey on big data driven product design. It will help researchers and practitioners to comprehend the latest development of relevant studies and applications centered on how big data can be processed, analyzed, and exploited in aiding product design. We first introduce several representative traditional product design methods and highlight their limitations. Then we discuss current and potential applications of textual data, image data, audio data, and video data in product design cycles. Finally, major deficiencies of existing data driven product design studies and future research directions are summarized. We believe that this study can draw increasing attention to modern data driven product design.