Marija Janošik

Motivation, as a key determinant of productivity, seeks to provide reciprocal benefit by satisfying both the worker's and the organization's requirements. The advent of globalization and rapid economic progress has presented novel issues in motivation and productivity. Organizations aim to address these rapid changes by seeking novel approaches to enhance motivation in their work environment, necessitating managers to exhibit creativity and innovation in devising and executing tactics to boost motivation. To attain the intended outcome, managers must identify the variables that lead to a decrease in motivation and devise strategies to eliminate or counteract these problems by incorporating positive elements that promote motivation. Motivation is a multifaceted process, as various aspects that drive motivation do not have the same impact on everyone. In other words, what motivates one person may not have the same effect on another one. This research aims to analyze the impact of motivation on employees' organizational behavior. The PIPRECIA S method is used to determine the importance of criteria by assessing their relative influence on organizational behaviour, leading to improved employee productivity.

The evolution of entrepreneurial initiatives is a intricate process shaped by a multitude of factors. These factors span diverse dimensions, including the socioeconomic setting, educational programs, individual characteristics, and the entrepreneurial ecosystem. Entrepreneurial initiative encompasses the proactive and innovative pursuit of opportunities, reflecting an individual or a group's willingness to take risks and create value in various domains. Rooted in the entrepreneurial spirit, this initiative goes beyond conventional business ventures, extending to the realms of social, technological, and cultural innovation. Individuals who possess entrepreneurial initiative frequently display attributes like inventiveness, flexibility, and a readiness to take measured risks. Determining the factors that lead to the growth of entrepreneurial initiative can help investors, entrepreneurs, and policy makers create an environment that is conducive to innovation and expansion in the entrepreneurial sector. The aim of this paper is to determine the factors that are most important for the development of entrepreneurial initiatives, as well to clarify the potential effects that various factors can have on the evolution of entrepreneurial initiatives, providing a nuanced perspective rooted in current literature.

In contemporary literature, entrepreneurship is increasingly attracting attention by emphasizing new observation angles of innovation and creativity. Creativity is exactly the initial impulse that can encourage entrepreneurs to realize an entrepreneurial venture. Finding niches in the market, noticing needs that others have not, as well as different activities, circumstances or events characterize the uniqueness that represents creativity. Entrepreneurial activity generates sustainable economic growth and a better standard of living through innovation and comparative advantage. The innovativeness of an entrepreneur is reflected through a new focus of seeing things, that is, the courage to try something new and different from the existing one. It is precisely in this segment that we can talk about the career of an entrepreneur, which includes a tendency to take risks, enthusiasm for adopting new ideas, accepting new business methods, and, finally, implementing innovative strategies in the business he is engaged in. In the empirical research that was conducted for this work on 168 entrepreneurs, all from the territory of the Republic of Serbia, the connection between innovation, creativity, and career was analyzed.

In this paper, a multiple-criteria approach has been applied to evaluate and rank types of development indicators of sustainable tourism. Groups of indicators whose comparison was presented through evaluation and prioritization are economy, the satisfaction of tourists, social and cultural elements, as well as environmental ones. The types of indicators discussed in the paper are designed to provide guidelines for measuring the degree of compliance. Using Pivot Pairwise Relatives Criteria Importance Assessment (PIPRECIA) method we have defined the evaluation of the mentioned indicators and their importance. The primary goal of the paper is to demonstrate the practical sides of the Multiple-Criteria Decision-Making (MCDM) methods in this sort of analysis while highlighting the most crucial sustainable tourism indicators.