Adil Ellikkal

The application of Artificial Intelligence (AI) to Customer Relationship Management (CRM) is transforming the way businesses interact with their customers and grow their revenue on a sustainable basis. This article offers a conceptualization to understand the strategic change in CRM with the advent and development in AI technologies in machine learning, natural language processing, predictive analytics, and intelligent automation. Built on Resource-Based View and Dynamic Capabilities Theory, the framework posits that the development of AI-CRM systems goes through four layers: data integration, intelligence generation, customer engagement, and feedback-driven optimization.

This chapter investigates the PRISMA model for linking agility and sustainability into company strategy. It illustrates a noticeable shift of realizing the importance of finding a balance between long term resilience and adaptation. The former enables companies to fulfill the demands of a dynamic and transforming market while the latter sets out guidelines for their responsible and ethical operation. Although the two paradigms are very important, they are independent of each other most of the time; the relationship between them is the trade-off not the complementary.

This study examines the significance of neuro-affirmative coaching strategies in empowering neurodiverse individuals within workplace environments. Through a review of existing literature, the study aims to identify both the challenges and opportunities inherent in implementing neuro-affirmative coaching interventions. Acknowledging the diverse range of neurodiverse traits, including autism, ADHD, and dyslexia, the study seeks to bridge gaps in understanding and support. The methodological approach involves a narrative review, recognizing its limitations in methodological rigor and generalizability while valuing its capacity to offer valuable insights. The major findings emphases the importance of personalised coaching strategies tailored to the unique strengths and challenges of neurodiverse individuals, promoting self-awareness, self-advocacy, and a sense of belonging in the workplace. Effective approaches such as accommodating communication preferences, providing mentorship, and fostering inclusive environments emerge from the review. However, the study also highlights challenges such as shifting organizational perspectives towards neurodiversity, addressing stigma, and reconciling medical and social models of disability. The main contributes of the study is to the knowledge discipline by emphasizing the importance of embracing neurodiversity and fostering inclusive workplaces, paving the way for future research to explore the effectiveness of specific coaching interventions and their long-term impact on individual and organizational outcomes.

Purpose: This study aims to investigate the factors that influence the entrepreneurial intentions of university students in India, with a specific focus on family background, socio-cultural environment, and entrepreneurship education. Additionally, the research seeks to assess the current state of entrepreneurship education in Indian universities. Theoretical framework: A conceptual framework was developed based on an extensive literature review to establish relationships between stakeholders and entrepreneurial intention. This framework serves as a guiding structure for the study, enabling the examination of the various factors influencing entrepreneurial intentions among university students in India. Design/methodology/approach: The study employed an empirical research approach. Data was collected from a sample of 207 students using appropriate research instruments. The conceptual framework was tested using this data, enabling the identification and analysis of four stakeholder factors and three entrepreneurial intention factors. Findings: The findings reveal that specific dimensions of the socio-cultural environment and business development support have a positive and statistically significant impact on the entrepreneurial intention of university students in India. These results shed light on the factors that play a crucial role in shaping the entrepreneurial aspirations of students in the Indian context. Research, Practical & Social implications: The study emphasizes the need for high-quality entrepreneurship education, improved non-academic processes, and leveraging family background constructs to foster entrepreneurial intentions among Indian university students, providing valuable insights for policymakers and educational institutions.   Originality/value: The study's conceptual framework, empirical research approach, unique insights, and practical recommendations contribute to the existing knowledge on entrepreneurship among Indian university students, providing valuable guidance for stakeholders in fostering a supportive educational ecosystem.