Lim Kim Yew

This study examines the factors influencing the intention to use the Touch n Go e-Wallet among Malaysian citizens, as online payment methods have gained popularity due to technological advancements. The research investigates the impact of individual variations on perceived ease of use, as well as the influence from features of mobile payment systems on perceived usefulness and perceived ease of use, all with regards to the intention to use the Touch n Go e-Wallet. The study gathered responses from 166 participants in Malaysia through a questionnaire distributed via social media platforms and analyzed the data using Statistical Package for Social Science (SPSS), structural equation modeling (SEM), and partial least squares (PLS) or SmartPLS 4.0 software. The findings reveal that individual variations have a negative effect on perceived ease of use, while the features of mobile payment systems have a positive impact on perceived usefulness and perceived ease of use, ultimately influencing the intention to use the Touch n Go e-Wallet. The study's results can benefit both users and the company, as users can conveniently utilize the service for transactions, and the company can improve its product innovation and services to meet customer needs and maintain competitiveness in the market.

The number of elderlies increases over the years and has triggered concerns on healthcare system, the community and the family. Elderly could experience knee buckle and fall due knee osteoarthritis (OA), a common syndrome of weakness due to aging degeneration. It may cause pain and injuries and hence fears to stay mobile. As a result, this would give a negative effect to mental and physical health. It is common that elderlies attempt to wear an assistive knee device in hope of providing security in walking. The aim of this project is to survey the faith of elderlies in knee braces, to investigate the stiffness of sampled market knee braces/orthoses again sudden knee buckling and to propose a novelty design of a mechatronic knee orthosis. From the survey, the elderlies are general having faith in wearing a knee brace / orthosis to provide walking security. Secondly, from the experimental load test, the findings revealed that these sampled knee brace or orthoses do not feature on delayed bending when knee buckling occurred. Finally, the proposed design has revealed improved knee stiffness and prolong delayed knee bending.

In view the stiff competitiveness of Malaysia hotel industry, this research to assess the difference on hotel’s innovation performance based on hotel’s demographic(RO1) and to evaluate the relationship between QMSP and innovation performance in Malaysia hotel industry(RO2). Seven common quality management system practices (QMSP) were identified from literature review, which are leadership, customer focus, employee management, supplier management, process management, quality control and continuous improvement. The study is quantitative based, questionnaire was sent to 135 hotels in Malaysia, and 43 responded. Data collected was analyzed via ANOVA test(for RO1) and Pearson Correlation analysis(for RO2). Research finding revealed that there is significant difference on innovation performance based on hotel’s size in term of number of workers. Additionally, all the QMSP are significantly correlated with innovation performance. This research denotes a practical implication to Malaysia hotel industry by identified the important and significant QMSP for innovation performance. Furthermore, the results could replicate the methodology used in this research in other service industries and process innovation.

The widespread use of social media platforms, such as TikTok has caused a drastic change in the way that consumers behave in the modern world. During this change, TikTok has become a significant influencer, influencing the thoughts and tastes of a wide range of people. This study aims to examine the relationships between social media engagement, health awareness, perceived price fairness and the purchase intention on healthcare products via Tik Tok in Malaysia. This study employs survey questionnaire via the use of convenience sampling techniques to collect data and SPSS for Data Analysis. This study comprises of 385 sample sizes. The results show a significant relationship between social media engagement, health awareness, price fairness and the purchase intention on healthcare products via Tik Tok. From theoretical implication aspect, this research provided empirical support for the hypothesis that there are predictive links between health awareness, price fairness, social media engagement, with the purchase intention. While from practical aspect, the results of the study have important significance for the healthcare products of small and medium entrepreneurs’ future business growth.

As a university in a nation where Moslems make up the majority, fashion-related matters will spark its interest among students and entrepreneurs, including hijab. With a wide variety of specifications and selections, it is difficult for hijab manufacturers to accommodate a variety of customer requirements. Hence, to stay competitive, it is important for hijab manufacturers to comprehend customer requirements and transform them as design specifications for hijab. As such, this research aims to apply Quality Function Deployment (QFD) to identify the important customer’s requirements of hijab for female Moslem students in the Faculty of Management (FM), Universiti Teknologi Malaysia (UTM), to determine the important design criteria for a new hijab for female Moslem students, and to assess the difference in hijab customers' requirements based on demographics. Five important attributes are identified from the literature review, which are type of hijab, material, colour selection, motif, and price. This study is quantitative based via survey questionnaire, with 216 female moslem students in FM responded. Kendall Coefficient test result revealed that the requirements ranking by the 216 respondents are consistent. Descriptive analysis results suggested that respondents viewed “colour selection” as the most important hijab requirement, followed by material, type of hijab, price and motif. Subsequently, a set of Hijab product specification is proposed based on frequency analysis. The proposed specification fulfilled a minimum of 70% of the customers requirement. Additionally, ANOVA analysis results suggested that customers’ body weight and height made no difference on customers requirement ranking, but customer nationality does affect the ranking of motif requirement. The implication of the finding is perhaps to provide guidance to the hijab manufacturers or Small and Medium Enterprise by concentrating on the certain attribute of hijab to be able to meet the customers’ requirements.

Brand influencing factors including customer experience, brand innovativeness, word of mouth, and advertising, are studied in the previous research. However, there is a dearth of exploratory endeavors in the study of the relationships between customer experience, brand innovativeness, word of mouth, advertising, corporate social responsibility, and customer-based brand equity in the context of retail banking sector in developing nations. Therefore, the present study aims to examine the roles of customer experience, brand innovativeness, word of mouth, and advertising in customer-based brand equity, and evaluate the moderating effect of corporate social responsibility on the relationships in the Chinese retail banking context. The objectives of the study are to explore the factors affecting customer-based brand equity and assess the moderating effect of corporate social responsibility on the relationships between brand influencing factors and customer-based brand equity. A quantitative survey research method was adopted to achieve the research objectives. A total of 389 samples were employed in the data analysis of the present study. The empirical results show that corporate social responsibility displays significant moderating effect on the influences of brand innovativeness, word of mouth, and advertising on customer-based brand equity. Nevertheless, empirical results showed that the moderating effect of corporate social responsibility on the relationship between customer experience and customer-based brand equity is insignificant. With the R² value of 79 percent that exhibits satisfactory explanatory power obtained in the model, this study has valuable theoretical and practical implications. Theoretically, the present study develops a theoretical model that incorporates corporate social responsibility as a moderator on the effects of factors influencing customer-based brand equity. Practically, the study acknowledges the important roles of corporate social responsibility in building customer-based brand equity and corporate sustainability.