Neil Malhotra

Dale and Strauss’s (DS) noticeable reminder theory (NRT) of voter mobilization posits that mobilization efforts that are highly noticeable and salient to potential voters, even if impersonal, can be successful. In an innovative experimental design, DS show that text messages substantially boost turnout, challenging previous claims that social connectedness is the key to increasing participation. We replicate DS’s research design and extend it in two key ways. First, whereas the treatment in DS’s experiment was a “warm” text message combined with contact, we test NRT more cleanly by examining the effect of “cold” text messages that are completely devoid of auxiliary interaction. Second, we test an implication of NRT that habitual voters should exhibit the largest treatment effects in lower salience elections whereas casual voters should exhibit the largest treatment effects in higher salience elections. Via these two extensions, we find support for NRT.

Infuential theories of legislative organization predict that congressional leaders will be selected from the center of their parties. Yet previous research has generally rejected the “middleperson hypothesis,” finding leaders to be extremists. We challenged these findings by testing more‐appropriate null hypotheses via Monte Carlo simulation. We found that congressional leaders (and leadership candidates as a whole) tend to be closer to their party's median than would occur by chance, but leaders also tend to be selected from the left of the median for Democrats and to the right for Republicans. Compared to the pool of announced candidates for leadership positions, winners are not ideologically distinctive. This result suggests that factors affecting the ideology of leaders tend to operate more at the candidate emergence stage.