Yusuke Arikawa
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Yusuke Arikawa has a total of 4 co-authors. Here are the top co-authors by number of shared publications:
- Kizashi Nakano
The University of Tokyo, Tokyo, Japan
2 shared publications - Takuji Narumi
The University of Tokyo, Tokyo, Japan
2 shared publications - Yusuke Koseki
The University of Tokyo, Bunkyo-ku, Tokyo, Japan
2 shared publications - Hideaki Kuzuoka
The University of Tokyo, Tokyo, Japan
1 shared publication
Latest Publications
- Open Access
- 8 August 2025
- Published by Association for Computing Machinery (ACM)
- p. 1-10
Embodied Expertise: The Impact of Sommelier Avatars on Wine Flavor Perception
- 8 August 2025
- Published by Association for Computing Machinery (ACM)
- p. 1-10
Open AccessEmbodied Expertise: The Impact of Sommelier Avatars on Wine Flavor Perception
- Open Access
- 28 November 2023
- Published by Association for Computing Machinery (ACM)
- p. 1-2
Avatars for Good Drinking: An Exploratory Study of The Effects of Avatar's Body Shape on Beverage Perception
The Proteus effect is known as the effect that the self-image evoked by an avatar influences the behavior. Previous studies have shown that the Proteus effect influences food-related behaviors, but it is not clear whether it influences perceptions of food. Therefore, in this study, we investigated whether the avatar’s body shape affects beverage perception when drinking a beverage in a virtual environment. Specifically, we measured the sense of body ownership toward the avatar, the taste of the beverage, the amount of the beverage consumed, and the purchase intention of the beverage. The results showed that a gradual transition in body shape with drinking produced a significant improvement in the sense of body ownership, particularly in terms of feeling that the virtual body belonged to oneself. We also report the larger body shape significantly increases the purchase intention. Furthermore, we found that image congruence between the avatar and cola induces better taste perception.
- 28 November 2023
- Published by Association for Computing Machinery (ACM)
- p. 1-2
Open AccessAvatars for Good Drinking: An Exploratory Study of The Effects of Avatar's Body Shape on Beverage Perception
The Proteus effect is known as the effect that the self-image evoked by an avatar influences the behavior. Previous studies have shown that the Proteus effect influences food-related behaviors, but it is not clear whether it influences perceptions of food. Therefore, in this study, we investigated whether the avatar’s body shape affects beverage perception when drinking a beverage in a virtual environment. Specifically, we measured the sense of body ownership toward the avatar, the taste of the beverage, the amount of the beverage consumed, and the purchase intention of the beverage. The results showed that a gradual transition in body shape with drinking produced a significant improvement in the sense of body ownership, particularly in terms of feeling that the virtual body belonged to oneself. We also report the larger body shape significantly increases the purchase intention. Furthermore, we found that image congruence between the avatar and cola induces better taste perception.