Georgina Nyarko Boampong

Thermal power generation is the main source of power in the energy mix of the country. Erratic rainfall patterns, the high cost of fossil fuel for thermal generation, and increase electricity demand have contributed to rampant power outages in the recent past. This paper examined energy conservation and efficiency awareness practices of households in the Cape Coast Metropolis of Ghana. It assessed the level and variability in energy conservation practices and the level of energy-savings awareness education among households. Three hundred and ninety-six households were randomly selected from nine communities using stratified sampling techniques. Five stakeholders from the electricity sector were purposively sampled for in-depth interviews. The data sets were modeled using the utility maximization framework to econometrically estimate socioeconomic factors influencing the energy conservation behaviour of households. The findings reveal that years spent in school by household heads, income levels, expenditure, age of households, and the number of times electricity power triples off daily were among the key factors influencing individual households’ choice of energy-efficient appliances. There was significant variability between existing social strata in terms of income and use of electrical appliances among households that warrants policy direction. Based on the findings, this study recommends a robust energy literacy program to improve households’ energy efficiency practices awareness, and to ensure energy cost savings, environmental protection, and climate change mitigation that will enhance the drive towards achieving sustainable development goals seven.