Ravi Kant Modi
Research Subjects
Ravi Kant Modi has a total of 14 co-authors. Here are the top co-authors by number of shared publications:
- Aarti Chopra
Poornima University
4 shared publications Parikshit Parikshit
Nirwan University, Jaipur
3 shared publications- Ruchi Garg
Mody University of Science and Technology
3 shared publications Ashmeen Kaur
2 shared publicationsBinita Siddhivinayak Singh
2 shared publicationsPawan Kumar
2 shared publications
Latest Publications
- 9 November 2026
- Published by Inspira in International Journal of Education, Modern Management, Applied Science & Social Science
- Vol. 08 (04(I)) , 79-86
Rural Sustainable Footprints: Nature and Conservation Tourism in Chandrampalli
Karnataka state’s Kalaburagi district has been bestowed with abundant natural, historic, cultural and religious attractions that present substantial scope for development of tourism industry in the region. Among various places that have come up in the district recently, Chandrampalli in Chincholi taluk has great potential to emerge as a leading tourism spot. The primary attraction of Chandrampalli is its Chandrampalli Dam built on Bhima River in 1973. The dam, its reservoir, hilly terrain, forests and island topography offer unique tourist attractions for travelers looking for leisure and recreation experience. There are opportunities for various types of tourism at Chandrampalli due to the natural environment which include trekking, camping, nature trails, bird watching, photography of landscape, picnicking, and other forms of recreation activities. The presence of Gottam Gutta forest and the backwaters of the Chandrampalli reservoir adds value to the place for nature and eco-tourism purposes. Chincholi Wildlife Sanctuary is located near Chandrampalli which makes it rich in vegetation, wildlife and bird species. There are possibilities of adventure and recreational tourism at Chandrampalli. With the reservoir and the surrounding landscape there could be scope for planned and regulated tourism activities. Development of trial boating activities shows that there are efforts to improve tourism facilities in the region. Besides, the close location of Chandrampalli to Gottam Gutta and seasonally waterfalls makes possible development of integrated Chincholi-Chandrampalli eco-tourism circuit.Chandrampalli also possesses potential for adventure and recreational tourism, with the reservoir and surrounding landscape providing scope for carefully planned and regulated activities. The development of trial boating activities indicates growing interest in enhancing tourism facilities in the area. In addition, the proximity of Chandrampalli to places such as Gottam Gutta and seasonal waterfalls provides an opportunity to develop an integrated Chincholi-Chandrampalli eco tourism. The development of tourism in Chandrampalli can help in boosting its economy through various means, such as homestay options, catering services for tourists, tour guiding, transport, handicrafts, camping, and adventure tourism, among others. However, the development of tourism should not take place without considering the need for sustainability. It is imperative that proper waste disposal, safety, protection of the environment, regulated tourism activities, community involvement, and training of tourism personnel is undertaken. Therefore, it can be said that Chandrampalli is a developing tourism destination for Kalaburagi. With the right infrastructure and planning, it has the ability to boost nature, eco, adventure, and leisure tourism in the district.
- 9 November 2026
- Published by Inspira in International Journal of Education, Modern Management, Applied Science & Social Science
- Vol. 08 (04(I)) , 79-86
Rural Sustainable Footprints: Nature and Conservation Tourism in Chandrampalli
Karnataka state’s Kalaburagi district has been bestowed with abundant natural, historic, cultural and religious attractions that present substantial scope for development of tourism industry in the region. Among various places that have come up in the district recently, Chandrampalli in Chincholi taluk has great potential to emerge as a leading tourism spot. The primary attraction of Chandrampalli is its Chandrampalli Dam built on Bhima River in 1973. The dam, its reservoir, hilly terrain, forests and island topography offer unique tourist attractions for travelers looking for leisure and recreation experience. There are opportunities for various types of tourism at Chandrampalli due to the natural environment which include trekking, camping, nature trails, bird watching, photography of landscape, picnicking, and other forms of recreation activities. The presence of Gottam Gutta forest and the backwaters of the Chandrampalli reservoir adds value to the place for nature and eco-tourism purposes. Chincholi Wildlife Sanctuary is located near Chandrampalli which makes it rich in vegetation, wildlife and bird species. There are possibilities of adventure and recreational tourism at Chandrampalli. With the reservoir and the surrounding landscape there could be scope for planned and regulated tourism activities. Development of trial boating activities shows that there are efforts to improve tourism facilities in the region. Besides, the close location of Chandrampalli to Gottam Gutta and seasonally waterfalls makes possible development of integrated Chincholi-Chandrampalli eco-tourism circuit.Chandrampalli also possesses potential for adventure and recreational tourism, with the reservoir and surrounding landscape providing scope for carefully planned and regulated activities. The development of trial boating activities indicates growing interest in enhancing tourism facilities in the area. In addition, the proximity of Chandrampalli to places such as Gottam Gutta and seasonal waterfalls provides an opportunity to develop an integrated Chincholi-Chandrampalli eco tourism. The development of tourism in Chandrampalli can help in boosting its economy through various means, such as homestay options, catering services for tourists, tour guiding, transport, handicrafts, camping, and adventure tourism, among others. However, the development of tourism should not take place without considering the need for sustainability. It is imperative that proper waste disposal, safety, protection of the environment, regulated tourism activities, community involvement, and training of tourism personnel is undertaken. Therefore, it can be said that Chandrampalli is a developing tourism destination for Kalaburagi. With the right infrastructure and planning, it has the ability to boost nature, eco, adventure, and leisure tourism in the district.
- 27 August 2026
- Published by Taylor & Francis
- p. 117-130
Reimagining Borderlands Through Community-Based Tourism
Border tourism is currently perceived as a key tool of regional cooperation and peacebuilding in South Asia; however, the processes that take place at the community level are under-researched. This research paper examines the role of community involvement and international trust in determining the perceived tourism benefits and tourist satisfaction in the India–Nepal frontier. The mixed-methods design was used in the study to collect survey data from 250 tourists and stakeholders and provide it with 30 qualitative interviews held remotely with the help of local partners. The reliability tests and regressions were used to confirm that improvement in community participation (CP) is a strong predictor of perceived benefits (PBs) (b = 0.62, p = 0.001). The mediation analysis showed that this effect is partially transferred through cross-border trust (indirect = 0.067, 95% CI = 0.034, 0.106). The satisfaction of tourists also improved due to exposure to shared heritage events (b = 0.71, p < 0.001). Thematic analysis identified trust-building through making joint cultural activities on a recurrent basis. The results contribute to the further development of management and social capital theory by showing that participation in governance and interpersonal trust are the two interdependent factors contributing to the sustainable outcomes of border tourism. In practice, the paper suggests institutionalisation of community representation and cross-border heritage programmes to make tourism an economic and social gateway between the two neighbouring countries.
- 27 August 2026
- Published by Taylor & Francis
- p. 117-130
Reimagining Borderlands Through Community-Based Tourism
Border tourism is currently perceived as a key tool of regional cooperation and peacebuilding in South Asia; however, the processes that take place at the community level are under-researched. This research paper examines the role of community involvement and international trust in determining the perceived tourism benefits and tourist satisfaction in the India–Nepal frontier. The mixed-methods design was used in the study to collect survey data from 250 tourists and stakeholders and provide it with 30 qualitative interviews held remotely with the help of local partners. The reliability tests and regressions were used to confirm that improvement in community participation (CP) is a strong predictor of perceived benefits (PBs) (b = 0.62, p = 0.001). The mediation analysis showed that this effect is partially transferred through cross-border trust (indirect = 0.067, 95% CI = 0.034, 0.106). The satisfaction of tourists also improved due to exposure to shared heritage events (b = 0.71, p < 0.001). Thematic analysis identified trust-building through making joint cultural activities on a recurrent basis. The results contribute to the further development of management and social capital theory by showing that participation in governance and interpersonal trust are the two interdependent factors contributing to the sustainable outcomes of border tourism. In practice, the paper suggests institutionalisation of community representation and cross-border heritage programmes to make tourism an economic and social gateway between the two neighbouring countries.
- 24 June 2026
- Published by Inspira in Exploresearch
- Vol. 03 (02) , 152-160
A Study on Karnataka Tourism Policy and Its Implementation in Rural Kalaburagi
Tourism is one of the key factors that will help India develop into an economic giant. It is a key driver of job creation and revitalization of the cultural sector in India. However, sustainable tourism development is expected in Karnataka, which emphasizes the need for rural tourism development through its new policy framework. Kalaburagi is an unexplored site in Kalyana Karnataka, filled with historical and natural attractions; however, tourists do not visit there. Despite the huge potential for growth within the area, the location remains relatively underdeveloped. As it is. The literature shows that implementing the Karnataka Tourism Policy 2020 – 2025 in Kalaburagi encounters specific challenges such as poor connectivity and inadequate provision of accommodation facilities. Based on household surveys and stakeholder interviews, it can be established that development gains are only experienced through improved transport connectivity and better service provision. Nonetheless, digital marketing activities remain low, and investment by private players is insufficient. On the other hand, community participation led by self-help groups faces significant financial and organizational obstacles. At present, the economic advantages of tourism development are experienced as temporary employment opportunities due to the seasonal nature of the activities performed. Expansion of small rural circuits is necessary. In this respect, policymakers should push for development of agro-tourism initiatives with a focus on millets. Furthermore, training should be provided for locals to improve their skills. Public-private partnership is critical for the sustainability of such efforts.
- 24 June 2026
- Published by Inspira in Exploresearch
- Vol. 03 (02) , 152-160
A Study on Karnataka Tourism Policy and Its Implementation in Rural Kalaburagi
Tourism is one of the key factors that will help India develop into an economic giant. It is a key driver of job creation and revitalization of the cultural sector in India. However, sustainable tourism development is expected in Karnataka, which emphasizes the need for rural tourism development through its new policy framework. Kalaburagi is an unexplored site in Kalyana Karnataka, filled with historical and natural attractions; however, tourists do not visit there. Despite the huge potential for growth within the area, the location remains relatively underdeveloped. As it is. The literature shows that implementing the Karnataka Tourism Policy 2020 – 2025 in Kalaburagi encounters specific challenges such as poor connectivity and inadequate provision of accommodation facilities. Based on household surveys and stakeholder interviews, it can be established that development gains are only experienced through improved transport connectivity and better service provision. Nonetheless, digital marketing activities remain low, and investment by private players is insufficient. On the other hand, community participation led by self-help groups faces significant financial and organizational obstacles. At present, the economic advantages of tourism development are experienced as temporary employment opportunities due to the seasonal nature of the activities performed. Expansion of small rural circuits is necessary. In this respect, policymakers should push for development of agro-tourism initiatives with a focus on millets. Furthermore, training should be provided for locals to improve their skills. Public-private partnership is critical for the sustainability of such efforts.
- 4 May 2026
- Published by Inspira in INTERNATIONAL JOURNAL OF ACADEMIC EXCELLENCE AND RESEARCH
- Vol. 02 (02) , 49-63
The Academic Resilience in Single-Parent Families: Perspectives of Students in Secondary Schools
Background: Academic resilience has become an essential construct of studying how adolescents can attain positive educational performance despite their exposure to contextual risk factors. Single-parent students may experience structural factors, including economic and social levels like parental control and less parental control, as well as psychosocial stressors; however, the resilience theory posits that the adverse outcome may be countered by adaptive protective systems. Purpose: The research mostly sought to investigate academic resilience in students in secondary school, with special focus on how family structure is affected by academic achievement and how resilience mediates in predicting social well-being. The paper also examined the protective role of parental support, academic self-efficacy, and school connectedness. Methodology: The study design was a cross-sectional quantitative design using a stratified random sample of 400 students in Classes IX and X concerning major academic achievement indicators such as academic resilience, parental support, self-efficacy, school connectedness, and social well-being. The measures of academic resilience, parental support, self-efficacy, school connectedness, and social well-being were measured using standardized and validated instruments. Descriptive analysis, correlation, multiple regression, mediation analysis (PROCESS macro), analysis Structural Equation Modeling (SEM) were used to analyse data. Significant Results: Results revealed that the full effect of family structure on academic achievements and social well-being was mild. School connectedness, academic self-efficacy and parental support all added to the academic resilience when academic self-efficacy was involved. Mediation analysis showed that academic resilience interposed the relationship between family structure and social well-being to a certain extent. The structural disadvantage linked to single-parented family was significantly reduced in the light of protective psychosocial factors. Findings: The results have been attained in favour of the strengths-based, resilience-focused view of adolescent development. Educational programs must focus on the development of self-efficacy, supportive school environments and emotionally responsive parenting patterns to consolidate adaptive school performance.
- 4 May 2026
- Published by Inspira in INTERNATIONAL JOURNAL OF ACADEMIC EXCELLENCE AND RESEARCH
- Vol. 02 (02) , 49-63
The Academic Resilience in Single-Parent Families: Perspectives of Students in Secondary Schools
Background: Academic resilience has become an essential construct of studying how adolescents can attain positive educational performance despite their exposure to contextual risk factors. Single-parent students may experience structural factors, including economic and social levels like parental control and less parental control, as well as psychosocial stressors; however, the resilience theory posits that the adverse outcome may be countered by adaptive protective systems. Purpose: The research mostly sought to investigate academic resilience in students in secondary school, with special focus on how family structure is affected by academic achievement and how resilience mediates in predicting social well-being. The paper also examined the protective role of parental support, academic self-efficacy, and school connectedness. Methodology: The study design was a cross-sectional quantitative design using a stratified random sample of 400 students in Classes IX and X concerning major academic achievement indicators such as academic resilience, parental support, self-efficacy, school connectedness, and social well-being. The measures of academic resilience, parental support, self-efficacy, school connectedness, and social well-being were measured using standardized and validated instruments. Descriptive analysis, correlation, multiple regression, mediation analysis (PROCESS macro), analysis Structural Equation Modeling (SEM) were used to analyse data. Significant Results: Results revealed that the full effect of family structure on academic achievements and social well-being was mild. School connectedness, academic self-efficacy and parental support all added to the academic resilience when academic self-efficacy was involved. Mediation analysis showed that academic resilience interposed the relationship between family structure and social well-being to a certain extent. The structural disadvantage linked to single-parented family was significantly reduced in the light of protective psychosocial factors. Findings: The results have been attained in favour of the strengths-based, resilience-focused view of adolescent development. Educational programs must focus on the development of self-efficacy, supportive school environments and emotionally responsive parenting patterns to consolidate adaptive school performance.
- 26 February 2026
- Published by Inspira in Exploresearch
- Vol. 03 (01) , 1-13
Negotiating Time, Authority, and Care: Working Parents and Parent–Child Relationships in Shaping Academic and Social Well-being of Indian Adolescents
Background: The context of parenting and parent-child relationship in urban India has undergone changes due to the exponential growth of dual-income families that have been facilitated by the changing pattern of the economy. These shifts in families are especially perilous during this time of development that we call adolescence – a period we know is not only social and academically stressful, but one that also fosters increasing autonomy. Understanding how parents balance of time, authority, and caring is central to promoting adolescents' academic success and positive social adjustment. Aim: This study intended to examine the relationship between Indian adolescents' academic and social well-being and the quality of working parents' parent-child relationships. Methods: A descriptive correlation design of research was used. This cross-sectional study was conducted by stratified random sampling among 400 IX and X standard students in urban India from government and private SSC Board schools. Quality of parent-child relationships, academic well-being, and social well-being were measured with validated and standardized research instruments. Data were analyzed by descriptive statistics, Pearson correlation analysis, independent sample t-test, ANOVA, and regression analysis. Results: Results showed a highly significant positive relationship between academic and social well-being and the quality of the parent-child relationships. According to regression research, the level of parent-child connections predicts teens' involvement in academic and social activities. Also, sex and type of school were found to be different. Conclusion: The work status of parents, regardless, the quality of parent-adolescent relationships emerges as an important aspect of teenagers' academic and social health. It is possible that promoting relational engagement among working families in the Indian context would lead to the comprehensive development of their adolescents.
- 26 February 2026
- Published by Inspira in Exploresearch
- Vol. 03 (01) , 1-13
Negotiating Time, Authority, and Care: Working Parents and Parent–Child Relationships in Shaping Academic and Social Well-being of Indian Adolescents
Background: The context of parenting and parent-child relationship in urban India has undergone changes due to the exponential growth of dual-income families that have been facilitated by the changing pattern of the economy. These shifts in families are especially perilous during this time of development that we call adolescence – a period we know is not only social and academically stressful, but one that also fosters increasing autonomy. Understanding how parents balance of time, authority, and caring is central to promoting adolescents' academic success and positive social adjustment. Aim: This study intended to examine the relationship between Indian adolescents' academic and social well-being and the quality of working parents' parent-child relationships. Methods: A descriptive correlation design of research was used. This cross-sectional study was conducted by stratified random sampling among 400 IX and X standard students in urban India from government and private SSC Board schools. Quality of parent-child relationships, academic well-being, and social well-being were measured with validated and standardized research instruments. Data were analyzed by descriptive statistics, Pearson correlation analysis, independent sample t-test, ANOVA, and regression analysis. Results: Results showed a highly significant positive relationship between academic and social well-being and the quality of the parent-child relationships. According to regression research, the level of parent-child connections predicts teens' involvement in academic and social activities. Also, sex and type of school were found to be different. Conclusion: The work status of parents, regardless, the quality of parent-adolescent relationships emerges as an important aspect of teenagers' academic and social health. It is possible that promoting relational engagement among working families in the Indian context would lead to the comprehensive development of their adolescents.
- 31 December 2025
- Published by Inspira in INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE
- Vol. 08 (04(II)) , 57-64
Sustainable Hospitality Practices in Rural Tourism Destinations in Kalaburagi District of Karnataka State
This article examines sustainable hospitality practices within the rural tourism landscape of Kalaburagi district, Karnataka. Sustainable hospitality integrates economic, social, and environmental strategies to safeguard natural resources, empower local communities, and ensure long-term viability. Key environmental initiatives include waste reduction, water conservation, and energy efficiency through the use of eco-friendly materials and technologies. Social sustainability is addressed through local sourcing, cultural heritage preservation, and inclusive community participation in tourism planning. In Kalaburagi, these practices are closely aligned with the Karnataka Tourism Policy and national guidelines, emphasizing the integration of tourism with agriculture, cultural identity, and community well-being. Data for this study were collected through field observations, providing insights into the practical implementation and impact of sustainability-driven hospitality in the region.
- 31 December 2025
- Published by Inspira in INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE
- Vol. 08 (04(II)) , 57-64
Sustainable Hospitality Practices in Rural Tourism Destinations in Kalaburagi District of Karnataka State
This article examines sustainable hospitality practices within the rural tourism landscape of Kalaburagi district, Karnataka. Sustainable hospitality integrates economic, social, and environmental strategies to safeguard natural resources, empower local communities, and ensure long-term viability. Key environmental initiatives include waste reduction, water conservation, and energy efficiency through the use of eco-friendly materials and technologies. Social sustainability is addressed through local sourcing, cultural heritage preservation, and inclusive community participation in tourism planning. In Kalaburagi, these practices are closely aligned with the Karnataka Tourism Policy and national guidelines, emphasizing the integration of tourism with agriculture, cultural identity, and community well-being. Data for this study were collected through field observations, providing insights into the practical implementation and impact of sustainability-driven hospitality in the region.
- 10 November 2025
- Published by Inspira in INTERNATIONAL JOURNAL OF ACADEMIC EXCELLENCE AND RESEARCH
- Vol. 01 (04) , 9-20
Impact of Earnings Management on Credit Ratings and Lending Decisions: A Critical Study
Earnings management has emerged as one of the most debated practices in corporate finance and accounting, raising critical questions about its impact on market participants and financial intermediaries. By manipulating accruals or altering real activities, firms often present a distorted picture of their financial health, which directly influences stakeholders who rely on credible information for decision-making. Among the most affected are credit rating agencies and lending institutions, whose evaluations serve as crucial determinants of a firm’s access to capital and the cost of borrowing. This paper critically examines the nexus between earnings management, credit ratings, and lending decisions. Drawing on global and Indian evidence, the study explores how earnings manipulation can lead to inflated ratings, mispriced loans, and heightened default risks, while also analyzing high-profile corporate scandals that exposed systemic weaknesses in regulatory and monitoring frameworks. A balanced perspective is adopted by assessing whether certain earnings management practices are merely opportunistic or can sometimes serve as strategic tools for signaling firm performance. The paper also highlights regulatory responses, including the roles of SEBI, RBI, and international standard setters, and discusses how advancements in forensic accounting and artificial intelligence are reshaping detection mechanisms. By offering a comprehensive and critical analysis, this study contributes to understanding how earnings management undermines the credibility of credit assessments and lending practices, while suggesting pathways for more transparent and resilient financial systems
- 10 November 2025
- Published by Inspira in INTERNATIONAL JOURNAL OF ACADEMIC EXCELLENCE AND RESEARCH
- Vol. 01 (04) , 9-20
Impact of Earnings Management on Credit Ratings and Lending Decisions: A Critical Study
Earnings management has emerged as one of the most debated practices in corporate finance and accounting, raising critical questions about its impact on market participants and financial intermediaries. By manipulating accruals or altering real activities, firms often present a distorted picture of their financial health, which directly influences stakeholders who rely on credible information for decision-making. Among the most affected are credit rating agencies and lending institutions, whose evaluations serve as crucial determinants of a firm’s access to capital and the cost of borrowing. This paper critically examines the nexus between earnings management, credit ratings, and lending decisions. Drawing on global and Indian evidence, the study explores how earnings manipulation can lead to inflated ratings, mispriced loans, and heightened default risks, while also analyzing high-profile corporate scandals that exposed systemic weaknesses in regulatory and monitoring frameworks. A balanced perspective is adopted by assessing whether certain earnings management practices are merely opportunistic or can sometimes serve as strategic tools for signaling firm performance. The paper also highlights regulatory responses, including the roles of SEBI, RBI, and international standard setters, and discusses how advancements in forensic accounting and artificial intelligence are reshaping detection mechanisms. By offering a comprehensive and critical analysis, this study contributes to understanding how earnings management undermines the credibility of credit assessments and lending practices, while suggesting pathways for more transparent and resilient financial systems
- 13 June 2025
- Published by Inspira in Journal of Modern Management & Entrepreneurship
- Vol. 15 (02) , 83-86
DIGITAL MARKETING AND HIGHER EDUCATION
The advent of digital marketing has revolutionized the way educational institutions communicate and connect with prospective students. This study explores the growing relevance of digital marketing strategies—such as content marketing, social media engagement, email marketing, and mobile advertising—in influencing student decisions regarding course and college selection. In contrast to traditional marketing media like newspapers and television, digital marketing offers precise targeting, real-time engagement, and a multidimensional outreach. With students increasingly consuming content through smart phones, computers, and social platforms, educational institutions are leveraging digital channels to ensure visibility, clarity, and consistency across various touchpoints. This shift not only facilitates cost-effective communication but also enhances brand strength and student satisfaction. The research highlights how digital marketing enables institutions to guide students through their decision-making journey and maintain long-term engagement with their audiences. The study further demonstrates that digital marketing is not merely a promotional tool, but a strategic necessity in the competitive landscape of higher education. It concludes that an effective digital presence can significantly influence student behavior, strengthen institutional reputation, and improve enrollment outcomes
- 13 June 2025
- Published by Inspira in Journal of Modern Management & Entrepreneurship
- Vol. 15 (02) , 83-86
DIGITAL MARKETING AND HIGHER EDUCATION
The advent of digital marketing has revolutionized the way educational institutions communicate and connect with prospective students. This study explores the growing relevance of digital marketing strategies—such as content marketing, social media engagement, email marketing, and mobile advertising—in influencing student decisions regarding course and college selection. In contrast to traditional marketing media like newspapers and television, digital marketing offers precise targeting, real-time engagement, and a multidimensional outreach. With students increasingly consuming content through smart phones, computers, and social platforms, educational institutions are leveraging digital channels to ensure visibility, clarity, and consistency across various touchpoints. This shift not only facilitates cost-effective communication but also enhances brand strength and student satisfaction. The research highlights how digital marketing enables institutions to guide students through their decision-making journey and maintain long-term engagement with their audiences. The study further demonstrates that digital marketing is not merely a promotional tool, but a strategic necessity in the competitive landscape of higher education. It concludes that an effective digital presence can significantly influence student behavior, strengthen institutional reputation, and improve enrollment outcomes
- 8 June 2025
- Published by Inspira in Journal of Commerce, Economics & Computer Science
- Vol. 11 (02) , 37-40
THE IMPACT OF DIGITAL MARKETING ON THE HIGHER EDUCATION
Digital marketing has transformed how higher education institutions (HEIs) attract, engage, and retain students. With the proliferation of internet access and social media, institutions are increasingly leveraging digital tools to build their brand, reach prospective students, and enhance educational engagement. This research paper investigates the role and impact of digital marketing on higher education, particularly in the Indian context. The study explores strategies, benefits, challenges, and the evolving landscape shaped by technological integration. Digital Marketing is a marketing appeal which primarily lies on the internet to connect with the target audiences through various different digital media channels and platforms. Itis consists of digital channels, such as content marketing, SEO, email marketing, social media marketing, mobile marketing and so on, for also creating detailed strategies to reach and connect with different prospects and customers. An average user engrosses the content via the television, computer, tablet, Smartphone, radio, and other Traditional Medias. The constant exposure to various types of media has been leading to the information which is overloaded, further by complicating the buyer’s journey. Digital marketing has permitted brands to stay related and to the point by making them visible and clear through variant channels and touch points
- 8 June 2025
- Published by Inspira in Journal of Commerce, Economics & Computer Science
- Vol. 11 (02) , 37-40
THE IMPACT OF DIGITAL MARKETING ON THE HIGHER EDUCATION
Digital marketing has transformed how higher education institutions (HEIs) attract, engage, and retain students. With the proliferation of internet access and social media, institutions are increasingly leveraging digital tools to build their brand, reach prospective students, and enhance educational engagement. This research paper investigates the role and impact of digital marketing on higher education, particularly in the Indian context. The study explores strategies, benefits, challenges, and the evolving landscape shaped by technological integration. Digital Marketing is a marketing appeal which primarily lies on the internet to connect with the target audiences through various different digital media channels and platforms. Itis consists of digital channels, such as content marketing, SEO, email marketing, social media marketing, mobile marketing and so on, for also creating detailed strategies to reach and connect with different prospects and customers. An average user engrosses the content via the television, computer, tablet, Smartphone, radio, and other Traditional Medias. The constant exposure to various types of media has been leading to the information which is overloaded, further by complicating the buyer’s journey. Digital marketing has permitted brands to stay related and to the point by making them visible and clear through variant channels and touch points
- 1 June 2025
- Published by Inspira in Exploresearch
- Vol. 02 (02) , 59-65
The Role of Artificial Intelligence in Transforming Higher Education: Opportunities and Challenges
The integration of Artificial Intelligence (AI) in higher education is rapidly transforming teaching and learning processes. This study investigates student perceptions of AI tools in university settings, focusing on their impact on learning, usability, trust, and institutional support. Using a structured Likert-scale questionnaire, responses from a simulated sample of 100 students were analyzed using descriptive statistics and chi-square testing. Results indicate that students generally perceive AI as beneficial, especially in terms of enhancing learning quality and ease of use. Although there was variation in individual responses, statistical analysis revealed no significant differences across survey items, suggesting a broadly consistent and moderately positive attitude toward AI. The study highlights key areas of student satisfaction and suggests implications for institutions seeking to expand AI adoption responsibly.
- 1 June 2025
- Published by Inspira in Exploresearch
- Vol. 02 (02) , 59-65
The Role of Artificial Intelligence in Transforming Higher Education: Opportunities and Challenges
The integration of Artificial Intelligence (AI) in higher education is rapidly transforming teaching and learning processes. This study investigates student perceptions of AI tools in university settings, focusing on their impact on learning, usability, trust, and institutional support. Using a structured Likert-scale questionnaire, responses from a simulated sample of 100 students were analyzed using descriptive statistics and chi-square testing. Results indicate that students generally perceive AI as beneficial, especially in terms of enhancing learning quality and ease of use. Although there was variation in individual responses, statistical analysis revealed no significant differences across survey items, suggesting a broadly consistent and moderately positive attitude toward AI. The study highlights key areas of student satisfaction and suggests implications for institutions seeking to expand AI adoption responsibly.