Aboalhasan Hosseini

Generation Z, shaped by digitalization and social media, has become one of the most important groups in the global fast-fashion industry. The study focuses on the social, technological, behavioural, and economic factors and the relationships that affect fast fashion consumption among the Iraqi Gen Z. A mixed-method design was utilized in this research study. The qualitative portion consisted of a systematic literature review, semi-structured interviews with Iraqi Gen Z consumers, and the identification of themes of interest in fashion consumption. The quantitative portion employed Structural Equation Modelling (SEM) on data from 384 participants, with the sample size calculated from Cochran's formula. The research found that social media usage and online advertising play a significant role in fast-fashion orientation by influencing people's preferences and purchase intent. Access to new trends through digital technologies and platforms, coupled with people's behavioural and lifestyle-driven decision-making, significantly influences fast fashion consumption. In the Iraqi context, economic factors, particularly the ease of online shopping and the low prices of fast fashion, promote fast fashion consumption. In addition to the qualitative findings, the quantitative analysis revealed that the integrated model explained 35% of the variance in fast-fashion orientation among Iraqi Gen Z consumers, with economic factors and consumer behavior exerting the most significant influence. The study makes a theoretical contribution by proposing an integrated framework that combines the social, technological, behavioural, and economic aspects. Almost all the results should also assist fashion brands, marketers, and policymakers in understanding the values of Generation Z in developing and transitional economies, and in developing models that reflect the needs and desires of that cohort.

Given the rapid transformations and increasing challenges facing Supreme Audit Institutions (SAIs), the need for flexible and innovative work environments that can attract and develop talents to achieve organizational efficiency and sustainability emerges. The purpose of the study was to create a work environment that encourages talents within the Bureau, which contributes to the sustainability of performance and the achievement of organizational goals. It aims to design a work environment that enables the attraction and development of talents to achieve organizational performance sustainability and enhance innovation and efficiency in the Federal Board of Supreme Audit (FBSA) Using a qualitative methodology based on the Thematic Extraction Method (TEM), various data were collected and analysed. The study conducted interviews with 12 experts, this category of experts included general managers, assistant general managers, and experts from public departments, and they were selected through purposeful sampling, which contributed to providing in-depth data on the requirements of the ideal work environment to support talent development. The analysis process began with coding the data through the following steps: extracting the primary axes, refining them, and classifying them to reach the basic concepts that clarify the dimensions of the required talent development environment from the interview data. The study came up with a design for talent development environment consisting of nine dimensions: the first dimension is providing work tools and infrastructure, then the dimension of searching for and attracting talents, then the dimension of training and developing talents, then the dimension of motivating talents (reward and promotion), then the dimension of knowledge sharing. Then the dimension of identifying talent development opportunities, then the dimension of talent sharing, then effective leadership, and the last in order of importance in the order is the dimension of perceived quality. This approach contributes to improving the quality of financial regulatory services and enhancing the organizational efficiency of the Authority.

This study examines the modelling of marketing dynamic capacities to improve competitive advantage in Iraq's oil companies. In a swiftly changing digital market, firms have considerable obstacles in attaining sustainable competitive advantage (SCA). This research underscores the need to cultivate dynamic capabilities (D.C.) that empower organizations to adjust to market fluctuations and consumer demands. The study identifies essential marketing dynamic capabilities (DMC) characteristics, encompassing customer relationship management, innovative selling tactics, dynamic pricing, strategic marketing management, and brand management. The results indicate a substantial correlation between DMC and competitive advantage, underscoring the imperative for Iraqi oil businesses to utilize these capabilities to succeed in volatile market environments.

The business climate is changing quickly and continuously these days due to the advancement of technology and the expansion of global trade. Accordingly, businesses have had to modify their marketing plans to fit this new environment in order to stay competitive, and E-marketing has become a popular alternative. In order to accomplish this, the study will look into the variables influencing internet marketing tactics in the Iraqi telecom sector and rank them according to competitive intelligence. In-depth, semi-structured interviews with 12 academic specialists and marketing managers from Iraqi telecommunications companies were also conducted as part of this study to determine the fundamental elements of competitive intelligence and important internal and external factors influencing online marketing strategies. The researchers employed the Analytic Hierarchy Process (AHP) technique to rank the most important variables identified by the quantitative analysis. The strategic standing of competitors is determined to be the most important external component in internet marketing strategies, based on study findings and expert opinions. Perceived product quality is the most significant internal component of online marketing strategy, according to experts. The most significant sub-criterion in the "competitive intelligence" criterion is "technological intelligence," out of the five sub-criteria. However, the research yields significant information that telecommunication firms in Iraq may utilize to improve their decision-making procedures, allocate resources optimally, and create online marketing strategies that are competitive environment-responsive.

Purpose: This paper explores the direct and indirect effects of family emotional, social and organizational support on Innovative Work Behavior (IWB) through psychological capital (Psy.Cap).Design/methodology/approach: Selected by conducting stratified random sampling techniques, 397 employees completed a questionnaire. We used structural equation modeling and multi-group testing by Smart-PLS3 to analyze the data.Findings: Findings reveal that all sources of social-emotional support, including family, supervisor and co-worker support, positively affect Psy.Cap. Moreover, Psy.Cap mediates the effect of family, co-workers and supervisors' emotional support on IWB. The multi-group analysis indicates that all relationships in the model are significant for both groups of males and females; however, there are no significant differences in the link between organizational support and psychological capital, as well as family and co-worker support and innovative work behavior between males and females. The study's results demonstrate the significantly higher impact of family emotional support – Psy.Cap and supervisor support on IWB amongst females compared to their male counterparts.Originality/value: The implications of this research highlight the importance of considering affective factors on employees’ IWB, as well as the differences between genders in this regard.

Objectives: The main objective of this study is to determine the modern trends of media and their impact on tourism marketing in the city of Karbala, specifically focusing on the role of tourism offices and companies. The study aims to assess the extent to which these media trends influence the operations and performance of tourism offices and companies, identifying both present and absent aspects. Methods: The study conducted interviews with 15 tourist offices, including managers, experts, and employees, and distributed questionnaires to gather data. The analysis relied on the Statistical Package for the Social Sciences (SPSS) system to identify the most important modern means of tourism marketing. Additionally, a field study was conducted to examine how tourism offices and companies utilize media in their interactions with customers. Results: The study found several key results: 1.Modern media trends have become integral to the operations and performance of tourism offices and companies in Karbala. 2.Social media emerged as the most prominent modern media trend in tourism marketing, surpassing other trends such as analyzing customized messages, creating content, implementing tourism marketing strategies, improving websites, collaborating with influencers, and virtual tourism. This highlights the significant role of modern media, particularly social media, in developing and marketing tourism content for Karbala. Conclusion: In conclusion, the study demonstrates the vital role of modern media, especially social media, in tourism marketing for the city of Karbala. The findings underscore the importance of leveraging these media trends to enhance the visibility and attractiveness of tourism offerings. By embracing modern media strategies, tourism offices and companies can effectively engage with customers and promote Karbala as a desirable tourist destination.

The aim of this study is to identify and rank entrepreneurial opportunities in sports tourism based on geographical capabilities and capacities in Iran. The present study was descriptive-survey and was performed by mixed method. Data collection in this study was done in two stages. In the first phase, a list of ...