Xinyi Mou

Traditional sociological research often relies on human participation, which, though effective, is expensive, challenging to scale, and with ethical concerns. Recent advancements in large language models (LLMs) highlight their potential to simulate human behavior, enabling the replication of individual responses and facilitating studies on many interdisciplinary studies. In this article, we conduct a comprehensive survey of this field, illustrating the recent progress in simulation driven by LLM-empowered agents. We categorize the simulations into three types: (1) Individual Simulation , which mimics specific individuals or demographic groups; (2) Scenario Simulation , where multiple agents collaborate to achieve goals within specific contexts; and (3) Society Simulation , which models interactions within agent societies to reflect the complexity and variety of real-world dynamics. These simulations follow a progression, ranging from detailed individual modeling to large-scale societal phenomena. We provide a detailed discussion of each simulation type, including the architecture or key components of the simulation, the classification of objectives or scenarios, and the evaluation method. Afterward, we summarize commonly used datasets, benchmarks and tools. Finally, we discuss the risks and challenges across these three types of simulation. A repository for the related sources is at https://github.com/FudanDISC/SocialAgent .

Recent research has shed light on the capabilities of Large Multimodal Models (LMMs) across various general vision and language tasks. The performance of LMMs in specialized domains, such as social media, which integrates text, images, videos, and sometimes audio, remains an area of active interest. Effective analysis of such content requires models to interpret the complex interactions between different communication modalities and their influence on the conveyed message. This article explores GPT-4V(ision)’s performance in social multimedia analysis. We evaluate GPT-4V across five representative tasks: sentiment analysis, hate speech detection, fake news identification, demographic inference, and political ideology detection. Our approach includes a preliminary quantitative analysis for each task using existing benchmark datasets, followed by a review of the results and a selection of qualitative samples to demonstrate GPT-4V’s performance in multimodal social media content analysis. GPT-4V shows effectiveness in these tasks, exhibiting capabilities like joint image–text understanding, contextual and cultural awareness, and commonsense knowledge application. However, challenges persist, including struggles with multilingual social multimedia comprehension and difficulty in adapting to the latest social media trends. It also sometimes generates incorrect information about evolving knowledge of celebrities and politicians. This preliminary study aims to inform further research across disciplines, particularly in computational social science and social media studies. The findings highlight the potential of LMMs to enhance our understanding of social media content and its users through multimodal analysis. All images and prompts used in this study will be available at https://github.com/VIStA-H/GPT-4V_Social_Media .