Ajjaree Limpamont
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Research Subjects
Ajjaree Limpamont has a total of 3 co-authors. Here are the top co-authors by number of shared publications:
- Harry Jay Cavite
Department of Marketing Sasin School of Management, Chulalongkorn University Pathum Wan Bangkok Thailand
1 shared publication Nopparuj Chindasombatcharoen
University of Cambridge Cambridge UK
1 shared publicationPichawadee Kittipanya‐Ngam
Thammasat University Bangkok Thailand
1 shared publication
Latest Publications
- 9 July 2024
- Published by Wiley in Business Strategy and the Environment
- Vol. 33 (7) , 7352-7367
Towards agri‐food industry sustainability: Addressing agricultural technology adoption challenges through innovation
Agriculture is a key economic driver but also a significant contributor to environmental challenges. Despite promotion, uptake of agricultural technologies remains low due to various challenges. This study explores challenges and solutions in the adoption of agricultural technology in Thailand, emphasising its positive impact on agri‐food sector sustainability. We developed a conceptual framework based on technology adoption literature review. Employing multiple case studies, our research uncovers challenges not only at the farmer level but also within the agricultural ecosystem level. Addressing these challenges requires comprehensive changes in physical, digital, and legal infrastructure. Solutions include reshaping farmer mindsets and enhancing awareness of technology benefits. Despite limitations to the agri‐food industry in Thailand, the study offers valuable insights for technology providers and policymakers, contributing to the literature on technology adoption by smallholder farmers. Our findings emphasise the need for sustainability strategies in the agri‐food sector through greater technology uptake to enhance environmental sustainability.
- 9 July 2024
- Published by Wiley in Business Strategy and the Environment
- Vol. 33 (7) , 7352-7367
Towards agri‐food industry sustainability: Addressing agricultural technology adoption challenges through innovation
Agriculture is a key economic driver but also a significant contributor to environmental challenges. Despite promotion, uptake of agricultural technologies remains low due to various challenges. This study explores challenges and solutions in the adoption of agricultural technology in Thailand, emphasising its positive impact on agri‐food sector sustainability. We developed a conceptual framework based on technology adoption literature review. Employing multiple case studies, our research uncovers challenges not only at the farmer level but also within the agricultural ecosystem level. Addressing these challenges requires comprehensive changes in physical, digital, and legal infrastructure. Solutions include reshaping farmer mindsets and enhancing awareness of technology benefits. Despite limitations to the agri‐food industry in Thailand, the study offers valuable insights for technology providers and policymakers, contributing to the literature on technology adoption by smallholder farmers. Our findings emphasise the need for sustainability strategies in the agri‐food sector through greater technology uptake to enhance environmental sustainability.