Tsediso Joseph Sekhampu

This study claims that the Nigerian tourism and hospitality industry must shift from traditional business practices to innovative, knowledge-based approaches to remain competitive and achieve long-term wealth creation. Facing volatility, evolving consumer demands, technological change, and sustainability pressures, the sector cannot rely on outdated models. Through a quantitative survey of 391 staff and top-level managers from the Nigerian Tourism Development Corporation and tourism organizations in Southwest and North-Central Nigeria, this research tests how creativity, knowledge management, and innovation operations, defined as value creation, environment, and capability, drive wealth creation. Findings through the Partial Least Squares Structural Equation Modeling show that innovation and knowledge management both directly and, through the mediating role of innovation operations, significantly enhance wealth creation. By highlighting how these factors interact, the study advances understanding of wealth creation dynamics between emerging and developed economies and delivers actionable recommendations for managers and policymakers to institutionalize innovation for sustainable industry growth.

The research examined the correlation between internal mobility and quality assurance outcomes in Nigerian firms. It analyzed survey data from 305 employees in the Fast-Moving Consumer Goods (FMCG), oil and gas, engineering services, construction, and healthcare sectors to determine if structured internal mobility procedures enhanced quality assurance. Data were gathered via a standardized questionnaire and analyzed using descriptive statistics, ANOVA, and regression to examine patterns and identify statistically significant relationships. The findings demonstrate a positive, significant correlation between internal mobility and quality assurance outcomes, suggesting that employee movement across roles and functions enhances competency utilization, reinforces process consistency, and fosters compliance with organizational performance standards. Furthermore, internal mobility serves as a strategy for maintaining quality across corporate processes by systematically enabling people to apply their talents and expertise in diverse contexts. The research can experimentally illustrate the path of internal mobility as a quality-relevant organizational behavior by expanding the scope of human resource development and quality management research beyond its conventional emphasis on training efficacy. Moreover, by presenting evidence from an underrepresented emerging market environment, these findings enhance theoretical comprehension of how talent migration may bolster resilient organizational quality systems. The research highlights the strategic importance of internal mobility as a substitute for external recruitment, providing organizations with a cost-efficient method to uphold performance standards, improve workforce adaptability, and ensure quality assurance in dynamic and competitive operational settings.

In the rapidly evolving digital landscape, social media marketing is significant in shaping consumer behavior, yet its impact on brand image, perceived product quality, and purchase intention is less explored, particularly in the setting of emerging economies such as Nigeria. Taking Apple products as a case study, this study examines the impact of three aspects of social media marketing—content type, engagement level, and exposure frequency—on Nigerian consumers' attitudes and intentions. With a quantitative design, data were collected via a structured survey from 261 Nigerian social media users. Linear regression analysis was employed to examine relationships between independent variables (content type, engagement level, exposure frequency) and dependent variables (brand image, perceived quality, purchase intention). Model validity was examined with goodness-of-fit tests (R-squared, F-statistics) and regression diagnostics (Durbin-Watson test) to ascertain robustness. Results indicate that content type has a consistently positive influence on brand image (β = 0.168, *p* < 0.01), perceived quality (β = 0.591, *p* < 0.001), and purchase intention (β = 0.671, *p* < 0.001). Engagement level enables brand image (β = 0.224, *p* < 0.001) but negatively impacts perceived quality (β = -0.223, *p* = 0.012) and purchase intention (β = -0.485, *p* < 0.001). Exposure frequency does not affect brand image but has a negative effect on purchase intention (β = -0.210, *p* = 0.036), which is a sign of ad fatigue. The findings stress the value of quality and pertinent content for generating brand credibility and consumer intent, while cautioning against overexposure and untargeted interaction. To Nigerian tech-savvy consumers, marketers need to prioritize content relevance and strategic engagement in order to establish emotional connections and long-term loyalty, minimizing risks of saturation and diminishing returns. This study offers actionable insight for optimizing social media strategies in dynamic, under-researched markets.

This study explored the influence of diversity and inclusion, training and development, and working from home on workplace outcomes in selected manufacturing organizations in Nigeria. With a quantitative approach and regression analysis via E-Views statistical software, the study tested three hypotheses to ascertain the significance of these organizational practices on workplace culture, employee well-being, and stress management. Findings revealed that diversity and inclusion have a strong and significant positive effect on workplace culture, accounting for 52.6% of the variance of the dependent variable. Similarly, training programs had a significant effect on employee well-being but with a moderate effect, accounting for 11.9% of the variation. Remote work revealed a large effect on stress management, indicating that flexible work is critical in reducing the stress levels of employees. All the models were significant at 5%, and the Durbin-Watson values fell within the tolerable range, indicating no autocorrelation. The study concludes that inclusive policy implementation, investment in training, and remote work adoption are strategic determinants of workplace culture, employee satisfaction, and organizational performance in the Nigerian manufacturing sector. The findings have practical implications for policymakers and human resource managers committed to establishing an inclusive and productive workplace.

The expansion of brands through new product lines in the fiercely competitive fast-moving consumer goods (FMCG) industry is aimed at bolstering companies’ brands and market share while catering to customer preferences. In creating FMCG value chains and fostering company sustainability, companies need to have a strong grasp of the interplay between the company’s brand strategies and customer loyalty. This study investigated how brand trust mediates the effect of brand extension strategies on customer loyalty among people in Lagos State metropolis, Nigeria, who buy a variety of FMCG. Data were collected from 293 respondents via an online survey and analyzed using partial least squares structural equation modeling. The analysis revealed that brand familiarity (β = 0.376; p < 0.05), similarity (β = 0.397; p < 0.05), and reputation (β = 0.392; p < 0.05) are the strategies adopted in brand extension. It was found that brand extension strategy positively influences brand trust (β = 0.659; p < 0.05), while customer loyalty is positively impacted by brand trust (β = 0.585; p < 0.05). Besides, the results showed that brand trust mediates the relationship between brand extension strategies and сustomer loyalty (β = 0.385; p < 0.05). These results suggest that satisfaction with and trust in a specific product brand can significantly enhance the likelihood of repeat purchases by customers.

The purpose of this study is to investigate the effect of innovation capability on business sustainability in Nigerian small and medium-sized enterprises (SMEs), as well as consider the effects of organizational resilience, sustainable competitive advantage, and environmental dynamism as mediators in succession. A quantitative approach was adopted to collect data from 401 employees in SMEs in the Lagos Metropolitan Area of Nigeria. We conducted the analysis of the collected data using the partial least squares approach (PLS-SEM). This research establishes that innovation capabilities are beneficial for ensuring business sustainability. The findings further corroborate the importance of sustainable competitive advantage and environmental dynamism for business sustainability. Finally, the results show that environmental dynamism is important for helping small business owners sustain their businesses and increase their innovation capabilities. Similarly, the indirect paths also showed that resilience organizations, like SMEs, play a role in the paradigm. However, businesses can benefit from this study’s findings by crafting strategies that adapt more quickly to changing market dynamics and capitalize on emerging possibilities. This way, businesses may take the necessary measures to stay ahead of the competition while guaranteeing sustainability. Even though the heuristic model emphasizes originality, the current research on how to successfully link innovative capacity to sustainability and build sustainability in dynamic environments is sparse.

The small and medium-sized enterprise (SME) sector is the backbone of the economies of most large countries, driving employment and economic growth. Competitive intelligence (CI) is a major concern for academics and practitioners, as it affects company strategy. In the current uncertain global climate, CI is crucial, as it fosters the development of new ideas and innovations. Given that more established companies typically hold this association, the overarching goal of this study was to explore how smaller companies' entrepreneurial drive interacts with their use of CI to boost performance, thereby adding to the existing body of knowledge. We obtained information from 504 small business owners or managers, and tested the suggested heuristic model via descriptive statistics and partial least squares structural equation modelling (PLS-SEM). The results indicated that entrepreneurial orientation (EO) plays a significant role in mediating the impact of CI on SMEs' performance. We confirmed that CI has a direct effect on SMEs' performance, as does the nexus between CI and EO. However, EO mediates this connection. On the basis of the results of this research, SME managers should maintain a thriving entrepreneurial mindset while developing novel strategic approaches to increase innovation and productivity. Furthermore, we provide valuable recommendations for future research, and we urge policymakers to launch entrepreneurship programmes to help SMEs develop an entrepreneurial drive and a conceptual model that positions EO as a strong indicator of CI and SME performance.

The purpose of this study is to investigate the effect of innovation capability on business sustainability in Nigerian small and medium enterprises (SMEs), as well as consider the effects of organizational resilience, sustainable competitive advantage, and environmental dynamism as mediators in succession. The researchers adopted a quantitative approach and collected data from 401 employees in SMEs in the Lagos Metropolitan Area of Nigeria. We conducted the analysis of the collected data using the partial least squares approach (PLS-SEM). The researcher established that innovation capabilities are beneficial in ensuring business sustainability. Findings further corroborated the importance of sustainable competitive advantage and environmental dynamism for business sustainability. Finally, the results showed that environmental dynamism is important for helping small business owners keep their businesses sustained and increase their innovation capabilities. Similarly, the indirect paths also showed that resilience organizations like SMEs play a role in the paradigm. However, businesses can benefit from this study's findings by crafting strategies that adapt more quickly to changing market dynamics and capitalize on emerging possibilities. This way, businesses may take the necessary measures to stay ahead of the competition while guaranteeing sustainability. Even though the heuristic model emphasizes originality, current research on how to successfully link innovative capacity to sustainability and build sustainability in dynamic environments is sparse.

The study reported in this article investigated the relationship between the Social Responsible Investment (SRI) sector and macroeconomic stability in South Africa. Johansen co-integration approach and Vector Error Correction Model (VECM) were employed to test the relationship between SRI Index and a set of macroeconomic stability variables (inflation, real exchange rate, interest rates and money supply). Secondary data for the period April 2004 to December 2012 was analysed. There was a long-run association between all the variables during the period under consideration. However, the inflation rate, real effective exchange rate and money supply were not significant in predicting short-run changes in the SRI Index. A significant short-run relationship between SRI Index and the difference between long term and short-term interest rates (term structure) was observed. Macroeconomic variables are significant in explaining the behavior of the South African SRI sector in the long-run.