Timea Šimonová

Despite the growing importance of intercultural marketing in global consumer markets, limited research has examined how intercultural marketing factors interact and contribute to corporate competitiveness within internationally recognised consumer brands. Therefore, this case study investigates these relationships using the example of a globally recognised consumer brand. Drawing on Hofstede’s Cultural Dimensions Theory and intercultural marketing literature, this study investigates the relationships between event marketing, consumer behaviour and sales factors using the case of Red Bull in the global energy drink industry. Data obtained from 50 respondents were analysed using affinity diagrams, relationship diagrams, linear regression and the Analytic Hierarchy Process (AHP). The results confirmed positive relationships between event marketing and consumer behaviour (r = 0.401) and between consumer behaviour and sales factors (r = 0.400). The study contributes to international marketing literature by proposing an integrated framework linking intercultural marketing activities with corporate competitiveness and identifying the most influential marketing sub-criteria. The study further focuses on the identification and comparison of sub-criteria using the Analytic Hierarchy Process (AHP) method.

Nowadays information logistics and its integration with information systems is a competitive advantage for a company. The focus is on theoretical knowledge gained from e-maintenance environments, security measures, and objectives. In companies, it is important to conduct a risk analysis and subsequently to specify security measures. Risk analysis focuses on the creation of a Quality Function Deployment (QFD) matrix, taking into account customer requirements, with the outcome being the determination of the importance of these requirements. The result of the regression and correlation analyses confirm the research hypothesis, demonstrating a strong positive relationship (r = 0.849) between flexibility in problem solving and the implementation of security measures. The Mann–Kendall test was used to verify the trend of specified solved problems. When performed on the current data set, the test provided a variance of S = 31 and a standardized test statistic of Z_s = 2.0669. The outcomes of this article may guide organizations in refining their security strategies using customer-driven methodologies such as QFD. The field of information logistics and its integration with information systems can be beneficial for companies.

The purpose of this paper was to address the compatibility of management strategies with the competitive needs of textile waste recycling companies by applying Porter’s model. In conjunction with Porter’s model, it is appropriate to assess the attractiveness of the industry based on the balance of opportunities and threats, which determines whether the industry is attractive or less attractive. From this assessment, it is possible to decide whether to remain in the given industry and to identify strategies that indicate success. In terms of the European Green Agreement, it is necessary to ensure the faster and more efficient development of the circular economy, with a focus on resource-intensive sectors, including the textile industry. Given the adoption of the EU Strategy for Sustainable and Circular Textiles in June 2023, it is essential to address the issue of sustainable textile waste recycling. The importance of this strategy lies in strengthening the industry through reuse and repairs, as well as addressing the problem of textile waste. The prioritization of textile waste recycling has gained even greater importance with the arrival of the new automotive company, Volvo Cars, in eastern Slovakia. This development underscores the need for enhanced recycling efforts to manage the expected increase in industrial textile waste associated with the automotive sector’s expansion in the region. In Slovakia, four companies are involved in textile waste recycling: SK-TEX s.r.o., PR Krajné s.r.o., HOVEBA s.r.o., and LYKOTEX Slovakia s.r.o. This paper provides information on the possibility of expanding textile waste recycling capacities in eastern Slovakia. The quadratic graph method was used to identify an optimal location for textile waste recycling. The results of this analysis will help determine which enterprise in eastern Slovakia can enhance its competitiveness by leveraging this strategic location.